blogpost
author Jesse, Jun 6th, 2017

Once upon a time… … in a land far, far away, a small subscription business was born. It steadily grew and bloomed, surrounded by the warmth of its creators, who were bold entrepreneurs. Nothing stood in their way and they all shipped happily ever after! Lucky you, for you have just witnessed the birth of the first subscription business fairy tale! But, as tempting as it may sound, it’s also rather boring, right? Well, it’s time to face reality. It

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blogpost
author Jesse, May 31st, 2017

The main goal of the pre-launch campaign is to raise interest and curiosity for your soon-to-be-launched business (turning visitors into an audience, then into loyal customers). Your objective should be to turn indifference into interest and then, magically transform that attraction into idolization. What is a pre-launch? Though this is actually self-explanatory, a pre-launch comes before the actual launch (whether it be a business, product, object, etc.). You can also view it as a great beginning of your entire launch

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blogpost
author Jesse, May 25th, 2017

Imagine the most beautiful stack of perfectly designed subscription boxes, filled with both useful and appealing products. I know, no need to imagine, as that probably perfectly describes your gorgeous stack of subscription boxes. You would subscribe to your own offer, if only you could, wouldn’t you? All the time and money you invested in creating those beauties, starting from the thundering initial idea, all the way to packaging, has definitely paid off. Now, the time has come for them

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