Subbly is searching for Social Media & Content Manager

Last modified on February 8th, 2021

Who Are We Looking For

Subbly is searching for a social media evangelist and early adopter who is ready to excite and inspire our audience. You understand why content is important and why it is vital to keep it holistic across all the platforms. We want you to rock our social accounts like you are Gary Vee or Tom Bileyu.

Job Purpose

As Subbly’s content manager, you support our growth by growing our audience and increasing their engagement with our brand. You achieve this by planning and executing a content calendar and consistently publishing high quality content. You plan and manage the content creation process by working closely with internal and external stakeholders like designers, copywriters, video editors, and co-creators. Your close attention to detail and excellent self management skills help you catalogue content, create and manage processes for producing content,  publishing and promoting on-time whilst remaining aligned with your strategy. Your deep understanding of audience building and innate ability to connect with people makes you the perfect person to engage with the audience directly. Your direct involvement in our community helps to inform your process and understanding of the market. Your primary stakeholder is the CEO but you also work closely with a variety of content creators to execute your plan.

Reports to: Head of Growth.

Salary expectations: $3k/mo.

Duties and Responsibilities

  • Stay up to date with social media and content creation trends and best practices 
  • Stay up to date with the subscription/e-commerce competitive landscape plus trends and best practices
  • Reinforce Subbly’s and Subbly’s CEO’s values and brand across all digital channels
  • Develop a monthly and quarterly content calendar in line with Subbly’s content strategy
  • Execute the content calendar by publishing content across Subbly’s and Subbly’s CEO’s digital channels: Instagram, Facebook, YouTube, LinkedIn, Blog
  • Manage each stage of the content production process, coordinating with stakeholders to ensure timely deployment of content
  • Develop copy for blog posts, newsletters, social media, and emails in line with the broader marketing/SEO strategy
  • Manage outreach process for sourcing guests and collaborations for content creation
  • Populate and manage the recording schedule for the key stakeholders
  • Catalogue all major content pieces and the topics and timestamps
  • Source and curate third party content to be deployed across Subbly’s digital channels
  • Travel and record on video content on camera (post-COVID)
  • Develop, document and maintain up-to-date standard operating procedures including but not limited to the creation, approval and deployment of content
  • Respond to and relay comments on posts to necessary stakeholders
  • Administer and moderate the Subbly Facebook community; publish posts, reply to comments, moderate in accordance to group rules

Accountabilities

  • Community engagement
  • Reach
  • On-time execution of content calendar

Key Metrics

  • Average engagement per post
  • Community engagement (Facebook group)
  • Total audience (follower count across social channels)

Key Stakeholders

  • Designer
  • Web developer
  • Video editor
  • Head of Growth
  • CEO (acting Content Director)

Qualifications and Skills

  • 5+ years of experience as a social media or content coordinator
  • Excellent written and verbal (English) communication skills
  • Experience creating and following content calendars using Asana or similar platform
  • Excellent knowledge of Facebook, Instagram, YouTube, LinkedIn, Twitter and social media best practices
  • Strong image creation, editing and design skills
  • Strong understanding of social media, SEO and web traffic metrics, KPIs, reporting and analytics
  • Strong understanding of effective copywriting
  • Basic content and asset creation skills, such as video editing and audio editing are strongly preferred
  • Basic knowledge of HTML and WordPress is preferred
  • Service oriented with positive, optimistic attitude
  • Excellent organization and time management skills
  • Extreme attention to detail

How to Apply

Send us your CV to [email protected] with the subject “Let’s rock Subbly’s content”.