{"id":1054,"date":"2017-07-08T08:15:02","date_gmt":"2017-07-08T08:15:02","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=1054"},"modified":"2022-05-25T22:09:28","modified_gmt":"2022-05-25T22:09:28","slug":"4-pillars-communication-help-business-boom","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/4-pillars-communication-help-business-boom\/","title":{"rendered":"4 Pillars of Communication and How They Help Your Business Boom"},"content":{"rendered":"

\"communication<\/p>\n

From the first baby\u2019s cry, up to the final sigh, we humans are communicating with the world around us. The truth is: we\u2019re expressing thoughts, emotions and dreams to each other all the time.<\/p>\n

And we all know how difficult it can be to express something in the right way, at the right moment, to the right person. It is more than a skill – it\u2019s an art.<\/p>\n

This artful mastery of powerful communication is the facilitator of connection between people. And needless to say, that connection<\/em> between people is the building block of every successful business out there.<\/p>\n

Beginner entrepreneurs often tend to forget about the importance of communication, thinking it\u2019s something that should be improved later on as their business grows. So, by learning how to be a good communicator early in your business, you\u2019re already a step ahead of your competition.<\/p>\n

\"seinfeld
\nIs there a recipe for perfect communication?<\/h2>\n

Unfortunately, no. There is no Plug \u2018n\u2019 Play solution for this, our fellow entrepreneur.<\/p>\n

\"crying<\/p>\n

But don\u2019t worry, because there are some general rules and healthy, experience-based practices you can do to improve your business communication skills.<\/p>\n

Remember – if you wish to create a solid web of loyal subscribers, you need to communicate with them every single day, either through marketing or customer service.<\/p>\n

Today, we\u2019re going to cover some practical steps you can take to build the foundation of your subscription empire. It\u2019s our pleasure.\"Subscription<\/p>\n

A connection between communicating and subscription business<\/h2>\n

Subscription business is all about long-term, solid, mutually beneficial relationships. (Maybe even more than other types of businesses.)<\/p>\n

We are not talking about a one time, short-impression purchase, when the product somehow gets to the customer once and that\u2019s it. No, the essence of every subscription is an ongoing connection!<\/p>\n

So, the goal is to keep the communication between you and your subscribers flowing, month after month and hopefully, year after year. You have a chance to provide constant value and support to your customers. What a beautiful business concept, right?<\/p>\n

Smooth communication helps your business bloom<\/h2>\n

Besides the creation of a long-term relationship with your subscribers, good communication can also help with retention. Also, ongoing, engaging communication makes you more visible to your audience. Meaning, it can be used as a powerful marketing tool.
\n\"people<\/p>\n

Becoming and staying visible is highly recommended, no matter the stage of your business<\/a>. Especially if you\u2019re a beginner<\/a>, you simply cannot reach customers without reaching out and engaging with them. Not even Chuck Norris could pull that off.<\/p>\n

Nevertheless, there is a trap you can easily fall in – spamming.<\/p>\n

So please, be careful and do not cross that fine line between regular posting and an obnoxiously boring flood of messages. You should update your customers regularly, but try your best to stay reasonable.<\/p>\n

Observe how your favorite brands communicate with their audiences (in this case: you). Analyse the frequency, length, and style they use in emails, ads, social media posts, anywhere. Observe these practices carefully and find ways to implement them into your business.<\/p>\n

Did we mention that mastering communication is tricky? Luckily, it\u2019s pretty fun!<\/p>\n

Main channels of communication<\/h2>\n

First, let\u2019s see where can you connect with your (existing and future) customers.<\/p>\n

There are two big realms in which you have a chance to connect with people: marketing and customer service.<\/p>\n

Now, inside those, there are many channels you could use to share a word about your subscription business.<\/p>\n

These communication channels are:<\/p>\n

    \n
  1. Social media channels (Facebook, Twitter, Instagram<\/a>, Pinterest, etc.)<\/li>\n
  2. E-mail, with two main dimensions:\u00a0Marketing emails<\/strong>, including newsletters, various promotions, pre-launch and launch campaigns, funnels, etc. and\u00a0Transactional Emails<\/strong> – informing about the actual order status<\/a> or similar operations<\/li>\n
  3. Branding on the boxes<\/a> – slogans, notes from the founder<\/li>\n
  4. YouTube or other video channels + answering to comments<\/li>\n
  5. Podcasts or other audio channels + comments<\/li>\n
  6. Blog posts + comments<\/li>\n
  7. TV, radio, billboards or posters (if someone still uses these, despite the glorious Internet)<\/li>\n
  8. Customer service group – through telephone\/Skype, email, live or bot chat<\/li>\n<\/ol>\n

    Each and every one of these communication channels holds an immense potential for better connection, impact and finally, the growth of your business. It\u2019s a pity not to use the best of that!\"obviously<\/p>\n

    Now when you know where you can connect with people, it\u2019s time for some practical tips! We analyzed many successful practices (including our own) and created 4 pillars or essential elements of business communication.<\/p>\n

    We even gave them a sweet name – the 4 C\u2019s. Read on.<\/p>\n

    Meet the 4 C\u2019s: four pillars of powerful business communication<\/h2>\n

    When the wisest subscription businessman or businesswoman communicates, he or she is always:<\/p>\n

      \n
    1. Clear<\/strong><\/li>\n
    2. Consistent<\/strong><\/li>\n
    3. Caring<\/strong><\/li>\n
    4. Creative<\/strong> (and candid)<\/li>\n<\/ol>\n

      Let\u2019s dig deep into the knowledge.<\/p>\n

      Try Subbly free for 14 days
      \n      Signup & Try Subbly For Free<\/a><\/div>\n

      1 – Being clear in business communication<\/h2>\n

      What does this mean?<\/p>\n

      It means: be concise, provide direct information.<\/p>\n

      Firstly, don\u2019t leave visitors wondering where and how can they reach you. Make contact easy-peasy – every visitor needs to know how to contact you or your team. Provide visible information on your website, emails, any channel you\u2019re using.<\/p>\n

      Information you could show are: email address, telephone numbers, Skype contact, social channels and similar.<\/p>\n

      Now, where can you place contact information?<\/h2>\n

      The most common places to put your contact info are:<\/p>\n