Nothing can tear at your heartstrings worse than a breakup, and for many owners of subscription businesses, that is exactly what churn feels like. When you\u2019re passionate about your business and your product, a single customer canceling can leave you reeling like you\u2019ve been punched in the gut. Just like breakups, when you\u2019ve been hurt in the past thanks to churn, you can end up building walls to insulate yourself against it.<\/p>\r\n
Building up walls, however, is a short sighted strategy, as it will prevent you from understanding why your customers cancel and go through the churn process. A bunker mentality, where you refuse to understand why a customer might abandon your product (oh the temerity!) is a guaranteed way to limit your company’s potential.\u00a0<\/p>\r\n
Embrace the pain of learning why someone is canceling their subscription and you will significantly reduce your churn and boost your business\u2019 viability.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
Nothing can tear at your heartstrings worse than a breakup and for many business owners that is exactly what church feels like. <\/p>\n","protected":false},"author":20,"featured_media":1964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[583,581,580],"article_type":[567],"class_list":["post-1890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-integrated-business-model","tag-integrated-customer-journey","tag-sales-intent","article_type-article"],"acf":[],"yoast_head":"\n