{"id":2170,"date":"2022-10-27T09:00:43","date_gmt":"2022-10-27T09:00:43","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=2170"},"modified":"2023-05-12T14:26:34","modified_gmt":"2023-05-12T14:26:34","slug":"whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/","title":{"rendered":"Average Revenue Per User (ARPU): a guide for subscription businesses"},"content":{"rendered":"\r\n<p><span style=\"font-weight: 400;\">With so many metrics, it\u2019s hard to determine the ones that are actually helpful for your subscription-based business. Our advice is to focus on the ones that give you a better understanding of your active users and the value they bring to the table. ARPU, which stands for average revenue per user, is one of them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this piece, we\u2019ll discuss what your ARPU is, why it matters in the context of a subscription business model and how to calculate it properly. Keep reading if you want to plan your budget effectively, gain a better understanding of your company\u2019s revenue, develop a better strategy to combat customer churn, and have a good grip on how your business is doing.<\/span><\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Understanding your business\u2019s ARPU will give you more than just numbers &#8211; it will provide you with insights for strategy improvement. Read how to nail it.<\/p>\n","protected":false},"author":20,"featured_media":2172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[579],"article_type":[567],"class_list":["post-2170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-operational-focus","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Average Revenue Per User (ARPU): a guide for subscription businesses - Subbly<\/title>\n<meta name=\"description\" content=\"Your average revenue per customer (ARPU) is a crucial metric to understand while growing a subscription business. Here&#039;s how to master it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Average Revenue Per User (ARPU): a guide for subscription businesses\" \/>\n<meta property=\"og:description\" content=\"Your average revenue per customer (ARPU) is a crucial metric to understand while growing a subscription business. Here&#039;s how to master it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Subbly&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SubblyCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T09:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T14:26:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/04\/1-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zaki Gulamani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@subbly\" \/>\n<meta name=\"twitter:site\" content=\"@subbly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zaki Gulamani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/\"},\"author\":{\"name\":\"Zaki Gulamani\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/5fed100182e2833a7c07032e3797e95a\"},\"headline\":\"Average Revenue Per User (ARPU): a guide for subscription businesses\",\"datePublished\":\"2022-10-27T09:00:43+00:00\",\"dateModified\":\"2023-05-12T14:26:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/\"},\"wordCount\":132,\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/1-4.png\",\"keywords\":[\"Operational focus\"],\"articleSection\":[\"Growth\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/\",\"name\":\"Average Revenue Per User (ARPU): a guide for subscription businesses - Subbly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/1-4.png\",\"datePublished\":\"2022-10-27T09:00:43+00:00\",\"dateModified\":\"2023-05-12T14:26:34+00:00\",\"description\":\"Your average revenue per customer (ARPU) is a crucial metric to understand while growing a subscription business. Here's how to master it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/1-4.png\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/1-4.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Average Revenue Per User (ARPU): a guide for subscription businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"name\":\"Subbly's Blog\",\"description\":\"Learn about subscription businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\",\"name\":\"Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-header.svg\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-header.svg\",\"width\":114,\"height\":51,\"caption\":\"Subbly\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SubblyCo\\\/\",\"https:\\\/\\\/x.com\\\/subbly\",\"https:\\\/\\\/www.instagram.com\\\/subbly\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/5fed100182e2833a7c07032e3797e95a\",\"name\":\"Zaki Gulamani\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g\",\"caption\":\"Zaki Gulamani\"},\"description\":\"Editor-In-Chief at Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/author\\\/zaki\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Average Revenue Per User (ARPU): a guide for subscription businesses - Subbly","description":"Your average revenue per customer (ARPU) is a crucial metric to understand while growing a subscription business. Here's how to master it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/","og_locale":"en_US","og_type":"article","og_title":"Average Revenue Per User (ARPU): a guide for subscription businesses","og_description":"Your average revenue per customer (ARPU) is a crucial metric to understand while growing a subscription business. Here's how to master it.","og_url":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/","og_site_name":"Subbly&#039;s Blog","article_publisher":"https:\/\/www.facebook.com\/SubblyCo\/","article_published_time":"2022-10-27T09:00:43+00:00","article_modified_time":"2023-05-12T14:26:34+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/04\/1-4.png","type":"image\/png"}],"author":"Zaki Gulamani","twitter_card":"summary_large_image","twitter_creator":"@subbly","twitter_site":"@subbly","twitter_misc":{"Written by":"Zaki Gulamani","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/#article","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/"},"author":{"name":"Zaki Gulamani","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/5fed100182e2833a7c07032e3797e95a"},"headline":"Average Revenue Per User (ARPU): a guide for subscription businesses","datePublished":"2022-10-27T09:00:43+00:00","dateModified":"2023-05-12T14:26:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/"},"wordCount":132,"publisher":{"@id":"https:\/\/www.subbly.co\/blog\/#organization"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/04\/1-4.png","keywords":["Operational focus"],"articleSection":["Growth"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/","url":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/","name":"Average Revenue Per User (ARPU): a guide for subscription businesses - Subbly","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/#primaryimage"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/04\/1-4.png","datePublished":"2022-10-27T09:00:43+00:00","dateModified":"2023-05-12T14:26:34+00:00","description":"Your average revenue per customer (ARPU) is a crucial metric to understand while growing a subscription business. Here's how to master it.","breadcrumb":{"@id":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/#primaryimage","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/04\/1-4.png","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/04\/1-4.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.subbly.co\/blog\/whats-average-revenue-per-user-arpu-and-why-its-important-for-your-subscription-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.subbly.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Average Revenue Per User (ARPU): a guide for subscription businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.subbly.co\/blog\/#website","url":"https:\/\/www.subbly.co\/blog\/","name":"Subbly's Blog","description":"Learn about subscription businesses","publisher":{"@id":"https:\/\/www.subbly.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.subbly.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.subbly.co\/blog\/#organization","name":"Subbly","url":"https:\/\/www.subbly.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/04\/logo-header.svg","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/04\/logo-header.svg","width":114,"height":51,"caption":"Subbly"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SubblyCo\/","https:\/\/x.com\/subbly","https:\/\/www.instagram.com\/subbly\/"]},{"@type":"Person","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/5fed100182e2833a7c07032e3797e95a","name":"Zaki Gulamani","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g","caption":"Zaki Gulamani"},"description":"Editor-In-Chief at Subbly","url":"https:\/\/www.subbly.co\/blog\/author\/zaki\/"}]}},"_links":{"self":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/2170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/comments?post=2170"}],"version-history":[{"count":6,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/2170\/revisions"}],"predecessor-version":[{"id":4540,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/2170\/revisions\/4540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media\/2172"}],"wp:attachment":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media?parent=2170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/categories?post=2170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/tags?post=2170"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/article_type?post=2170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}