{"id":2181,"date":"2021-05-07T10:42:09","date_gmt":"2021-05-07T10:42:09","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=2181"},"modified":"2023-01-25T11:46:51","modified_gmt":"2023-01-25T11:46:51","slug":"why-you-should-choose-the-ecommerce-subscription-model-for-your-business","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/","title":{"rendered":"Why You Should Choose the eCommerce Subscription Model for Your Business"},"content":{"rendered":"\r\n<p>The subscription model in eCommerce is a goldmine for merchants. Not only does this approach help businesses scale, but it also allows them to bond with customers. And if you want to hear numbers speak, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-subscription-e-commerce-market-is-expected-to-reach-us-478-bn-by-2025cagr-68-univdatos-market-insights-301115593.html\">the subscription ecommerce market will grow by $478 billion in 2025<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Blue Apron, MeUndis, and Stitch Fix jumped on the bandwagon of the eCommerce subscription model. And they experienced benefits like growing recurring revenues and an increased base of loyal clients. So, if you\u2019re thinking about following in their footsteps, we say do it. Read on to discover the advantages and examples of the ecommerce subscription model and get inspired by the companies who are already using it.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-ecommerce-subscription-model\">What is the ecommerce subscription model?<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/download.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"613\" class=\"wp-image-2185\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/download-1024x613.jpeg\" alt=\"\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/download-1024x613.jpeg 1024w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/download-300x180.jpeg 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/download-768x460.jpeg 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/download-1536x920.jpeg 1536w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/download-16x10.jpeg 16w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/download.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>As you probably know, the eCommerce subscription business model implies that you provide goods or services to your subscribed clients on a regular basis. This model comes in<strong> three types<\/strong>:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Repeat purchases<\/strong>: when the purchases of commodity items (razors, diapers, etc.) are automated for consumers<\/li>\r\n<li><strong>Access models<\/strong>: when subscribers pay a monthly fee to receive goods at lower prices or monthly members-only perks<\/li>\r\n<li><strong>Subscription boxes<\/strong>: when customers get special offers and personalized experiences in beauty, food, hobby, and apparel categories<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Regardless of the type you choose, you\u2019re sure to experience all the benefits of the subscription model.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-the-subscription-model-in-ecommerce-for-merchants\">Benefits of the subscription model in ecommerce for merchants<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/the-psychological-reason-why-people-habitually-return-items-and-how-to-stop-them.jpg\"><img decoding=\"async\" width=\"970\" height=\"450\" class=\"wp-image-2188\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/the-psychological-reason-why-people-habitually-return-items-and-how-to-stop-them.jpg\" alt=\"\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/the-psychological-reason-why-people-habitually-return-items-and-how-to-stop-them.jpg 970w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/the-psychological-reason-why-people-habitually-return-items-and-how-to-stop-them-300x139.jpg 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/the-psychological-reason-why-people-habitually-return-items-and-how-to-stop-them-768x356.jpg 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/the-psychological-reason-why-people-habitually-return-items-and-how-to-stop-them-16x7.jpg 16w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>Growing a loyal customer base is just one of the benefits merchants get out of enhancing their business with a subscription option. We\u2019ve found more of them.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-easier-financial-forecasting\">Easier financial forecasting<\/h3>\r\n\r\n\r\n\r\n<p>The number one value subscriptions bring to your eCommerce business is the accurate prediction of earnings from recurring sales. With the subscription model, you can forecast financial fluctuations and analyze their consequences, both negative and positive. And while you\u2019re analyzing your subscription performance, consider metrics like customer acquisition cost (CAC), <a href=\"https:\/\/www.subbly.co\/blog\/nothing-tugs-at-the-heartstrings-quite-like-subscription-churn\/?utm_source=blog&amp;utm_medium=why-you-should-choose-the-ecommerce-subscription-model-for-your-business&amp;utm_campaign=content\">churn rate<\/a>, and <a href=\"https:\/\/www.subbly.co\/blog\/all-you-need-to-know-about-monthly-recurring-revenue-mrr\/?utm_source=blog&amp;utm_medium=why-you-should-choose-the-ecommerce-subscription-model-for-your-business&amp;utm_campaign=content\">monthly recurring revenue (MRR)<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-improved-inventory-management\">Improved inventory management\u00a0<\/h3>\r\n\r\n\r\n\r\n<p>In the traditional eCommerce model, it\u2019s hard to determine how many resources your business will need and how to minimize your waste to get even more profit.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>With the subscription model, this process is much easier since you know exactly how many subscribers you have and what revenue to expect. This way, you can predict the demand and supply more effectively, preventing risks and optimizing your business.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-higher-customer-retention-and-improved-relations\">Higher customer retention and improved relations<\/h3>\r\n\r\n\r\n\r\n<p>Offering a subscription model for customers will increase your chances of keeping them coming. After all, who wouldn\u2019t continue interacting with a company that offers attractive discounts, bonuses, and other perks?<\/p>\r\n\r\n\r\n\r\n<p>The subscription model opens up ways to engage users across various channels, including emails, push notifications, and social media networks. Being this close to consumers allows you to form communities around your product or service and build stronger, more trusting relationships with them. Plus, with direct access to your customers, you can always reach out to them for feedback and alter your services accordingly.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>So, if your goal is to understand your customer\u2019s preferences and form a strong bond with them, you should try the subscription model. It is sure to make you stand out. On top of that, satisfied subscription clients are already loyal enough to try out your other goods or services.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Okay, we\u2019ve discussed the advantages the subscription model brings to your business. But what about the users? How can your customers benefit from it?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-the-key-advantages-of-the-ecommerce-subscription-model-for-customers\">The key advantages of the ecommerce subscription model for customers\u00a0<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Receive-and-Transfer-the-Orders.png\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-2189\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Receive-and-Transfer-the-Orders.png\" alt=\"\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Receive-and-Transfer-the-Orders.png 1000w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Receive-and-Transfer-the-Orders-300x200.png 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Receive-and-Transfer-the-Orders-768x512.png 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Receive-and-Transfer-the-Orders-16x11.png 16w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>When you\u2019re offering something new to people, you should always think about what\u2019s in it for them \u2013 because that\u2019s the first thing they\u2019ll be thinking. Here are the benefits your customers will enjoy with a subscription model:\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-convenience-in-purchasing\">Convenience in purchasing<\/h3>\r\n\r\n\r\n\r\n<p>With subscriptions, customers can buy their favorite products or services hassle-free and without reordering them every month or week. Also, the subscription model has a flat rate that helps customers plan their budget. And don\u2019t even get us started on the awesome feeling when in the middle of the daily chaos you\u2019re receiving a lovely package you completely forgot about.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-receiving-personalized-experiences\">Receiving personalized experiences<\/h3>\r\n\r\n\r\n\r\n<p>It\u2019s hard to overestimate personalization when it comes to shopping online. When you see that a business truly takes an individual approach when creating your experience, it makes you like it even more. This, of course, can\u2019t be achieved without customer analysis and feedback, but investing in studying your users will always pay off.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Providing personalized experiences for customers is beneficial for merchants as well. They can discover what customers want and create services or products tailored to their client\u2019s needs and expectations.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-discovering-new-products-and-services\">Discovering new products and services\u00a0<\/h3>\r\n\r\n\r\n\r\n<p>With subscriptions, customers stay in the loop about the new products or services you\u2019re offering and are the first ones to try out new arrivals. As an eCommerce merchant, you sell various goods that can be grouped according to themes. Each month, you can send out theme-based subscription boxes arranged from the goods you sell. This is definitely a win for your business in terms of profits and familiarizing your customers with the range of products you\u2019re offering.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Now that you have these benefits laid out, you can go ahead and use them in your marketing campaigns. When your customers see the value they\u2019ll receive from your subscription right away, they\u2019re more eager to subscribe. And there are many eCommerce businesses that are already using this approach successfully.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-ecommerce-companies-that-use-the-subscription-model\">Examples of ecommerce companies that use the subscription model<\/h2>\r\n\r\n\r\n\r\n<p>Amazon, eBay, Zalando, and other world-leading eCommerce giants implement a subscription model to attract, retain, and engage their customers. And they found it effective for business growth since the subscription model lowers spendings on retention and increases the engagement rate.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>If you\u2019re searching for inspiration, have a look at these examples of successful eCommerce companies that scaled their businesses thanks to the subscription model:\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-birchbox\">Birchbox<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/1.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" class=\"wp-image-2197\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/1-1024x536.png\" alt=\"\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/1-1024x536.png 1024w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/1-300x157.png 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/1-768x402.png 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/1-16x8.png 16w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.birchbox.com\">Birchbox<\/a> has a smart yet fun way of selling cosmetics using the subscription model. Once customers sign up and pay for a subscription, they receive 4-5 samples of new products. Birchbox packs them nicely in a box that resembles a birthday present. This approach helps the company keep its customers and grow annual revenue with subscriptions.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-manscaped\">Manscaped<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/2.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" class=\"wp-image-2198\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/2-1024x536.png\" alt=\"\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/2-1024x536.png 1024w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/2-300x157.png 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/2-768x402.png 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/2-16x8.png 16w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/eu.manscaped.com\">Manscaped<\/a>, a business that offers grooming products for men, has scaled its business with a subscription model as well. The company delights its customers with presents every 12 weeks. As<a href=\"https:\/\/churnbuster.io\/playing-for-keeps\/turning-discomfort-into-subscription-gold-with-manscaped\"> Ben Ascott, a VP of Growth at Manscaped<\/a>, said, the company increases its annual revenue every year thanks to this tactic.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-huel\">Huel<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/3.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" class=\"wp-image-2199\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/3-1024x536.png\" alt=\"\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/3-1024x536.png 1024w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/3-300x157.png 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/3-768x402.png 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/3-16x8.png 16w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/uk.huel.com\">Huel<\/a> also found its way to use subscriptions to grow business. This nutrition company from the UK allows subscribers to choose how many products they want to buy and when those should be delivered.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-freshly-picked\">Freshly Picked<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/4.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" class=\"wp-image-2200\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/4-1024x536.png\" alt=\"\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/4-1024x536.png 1024w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/4-300x157.png 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/4-768x402.png 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/4-16x8.png 16w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/freshlypicked.com\">Freshly Picked<\/a> uses the subscription model to retain and please customers. This company offers 20% off its products for mothers and daughters, $10 monthly store credit, and free shipping with subscriptions.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-friction-free-shaving\">Friction Free Shaving<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/5.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" class=\"wp-image-2201\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/5-1024x536.png\" alt=\"\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/5-1024x536.png 1024w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/5-300x157.png 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/5-768x402.png 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/5-16x8.png 16w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.ffs.co.uk\">Friction Free Shaving<\/a> is a razor shaving service from the UK. This company uses subscriptions to keep and engage customers by offering them replacement blades and a new razor for free.<\/p>\r\n\r\n\r\n\r\n<p>Convinced already? Then your next step will be implementing the subscription model at your business.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-how-to-implement-the-ecommerce-subscription-model\">How to Implement the eCommerce Subscription Model<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/SOTI-Internet-Coronavirus.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" class=\"wp-image-2190\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/SOTI-Internet-Coronavirus-1024x512.jpg\" alt=\"\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/SOTI-Internet-Coronavirus-1024x512.jpg 1024w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/SOTI-Internet-Coronavirus-300x150.jpg 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/SOTI-Internet-Coronavirus-768x384.jpg 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/SOTI-Internet-Coronavirus-16x8.jpg 16w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/SOTI-Internet-Coronavirus.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>Of course, adding the subscription model to your business and running it requires some effort, but there\u2019s nothing you can\u2019t handle. Just follow these tips:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Define your membership model<\/strong>. You should start with the subscription strategy. It must include pricing, what services you want to promote, and what results you want to achieve by launching the subscription campaign.<\/li>\r\n<li><strong>Communicate your product value clearly<\/strong>. You should be honest and transparent about the value your products or services bring. Once you do, it will be much easier to acquire new subscribers and retain the existing ones.\u00a0<\/li>\r\n<li><strong>Define your positioning<\/strong>. With your product value in place, the next step will be to develop strong brand positioning in the eCommerce market. Having a subscription option will definitely make you stand out and is sure to increase your brand awareness.\u00a0<\/li>\r\n<li><strong>Really get to know your audience<\/strong>. The more you know about your subscribers, the more you can upsell and cross-sell to them. Personalized experiences like discounts and gifts will help you keep customers coming and build stronger relationships with them.\u00a0<\/li>\r\n<li><strong>Manage your subscription business<\/strong>. You\u2019ll need to handle many routine things when managing a subscription business. Plus, you\u2019ll have to gather and analyze numerous metrics to see the profitability and define your future steps. Software like Subbly can help you manage all that.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>We genuinely believe that enhancing your existing business with a subscription option is a decision you won\u2019t regret. We know this because Subbly is working with thousands of subscription merchants who love what they do.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-grow-your-business-with-the-ecommerce-subscription-model\">Grow your business with the ecommerce subscription model!<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.subbly.co\/admin\/auth\/register\/?utm_source=blog&amp;utm_medium=why-you-should-choose-the-ecommerce-subscription-model-for-your-business&amp;utm_campaign=content\"><img decoding=\"async\" width=\"1024\" height=\"411\" class=\"wp-image-2193\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-06-at-15.41.05-1-1-1024x411.png\" alt=\"\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-06-at-15.41.05-1-1-1024x411.png 1024w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-06-at-15.41.05-1-1-300x120.png 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-06-at-15.41.05-1-1-768x308.png 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-06-at-15.41.05-1-1-1536x617.png 1536w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-06-at-15.41.05-1-1-2048x822.png 2048w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-06-at-15.41.05-1-1-16x6.png 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>In the increasingly competitive eCommerce market, the <a href=\"https:\/\/www.subbly.co\/blog\/what-is-a-subscription-business-model\/\">subscription model<\/a> is what will differentiate you from the rest. Implementing it will help you increase revenue, create stronger relationships with customers, improve inventory management, and make accurate predictions about your business.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>If starting a subscription business sounds overwhelming to you, Subbly can help you set it up and manage it as you grow. Just <a href=\"https:\/\/www.subbly.co\/admin\/auth\/register\/?utm_source=blog&amp;utm_medium=why-you-should-choose-the-ecommerce-subscription-model-for-your-business&amp;utm_campaign=content\">try our free 14-day trial<\/a> and start using your subscription potential to the fullest!\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Subscription model in eCommerce means easier financial forecasting, improved inventory management, and more. Find out whether it is suitable for your business<\/p>\n","protected":false},"author":19,"featured_media":2186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[583],"article_type":[567],"class_list":["post-2181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-integrated-business-model","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why You Should Choose the eCommerce Subscription Model for Your Business - Subbly<\/title>\n<meta name=\"description\" content=\"Subscription model in eCommerce means easier financial forecasting, improved inventory management, and more. Find out whether it is suitable for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Choose the eCommerce Subscription Model for Your Business\" \/>\n<meta property=\"og:description\" content=\"Subscription model in eCommerce means easier financial forecasting, improved inventory management, and more. Find out whether it is suitable for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Subbly&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SubblyCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-07T10:42:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-25T11:46:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Franchising-Blocks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Bailey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@subbly\" \/>\n<meta name=\"twitter:site\" content=\"@subbly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Bailey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/\"},\"author\":{\"name\":\"Ann Bailey\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/821de0d87e5e2083858fe7a5617d7764\"},\"headline\":\"Why You Should Choose the eCommerce Subscription Model for Your Business\",\"datePublished\":\"2021-05-07T10:42:09+00:00\",\"dateModified\":\"2023-01-25T11:46:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/\"},\"wordCount\":1562,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Franchising-Blocks.jpg\",\"keywords\":[\"Integrated business model\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/\",\"name\":\"Why You Should Choose the eCommerce Subscription Model for Your Business - Subbly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Franchising-Blocks.jpg\",\"datePublished\":\"2021-05-07T10:42:09+00:00\",\"dateModified\":\"2023-01-25T11:46:51+00:00\",\"description\":\"Subscription model in eCommerce means easier financial forecasting, improved inventory management, and more. Find out whether it is suitable for your business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Franchising-Blocks.jpg\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Franchising-Blocks.jpg\",\"width\":1540,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why You Should Choose the eCommerce Subscription Model for Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"name\":\"Subbly's Blog\",\"description\":\"Learn about subscription businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\",\"name\":\"Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-header.svg\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-header.svg\",\"width\":114,\"height\":51,\"caption\":\"Subbly\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SubblyCo\\\/\",\"https:\\\/\\\/x.com\\\/subbly\",\"https:\\\/\\\/www.instagram.com\\\/subbly\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/821de0d87e5e2083858fe7a5617d7764\",\"name\":\"Ann Bailey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b6b0f80ee42dcecdaf13b68fbc657cb97c5d9cd4bf34f70df90aa447628c587?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b6b0f80ee42dcecdaf13b68fbc657cb97c5d9cd4bf34f70df90aa447628c587?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b6b0f80ee42dcecdaf13b68fbc657cb97c5d9cd4bf34f70df90aa447628c587?s=96&d=mm&r=g\",\"caption\":\"Ann Bailey\"},\"description\":\"\u0421ontent creator at Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/author\\\/annbailey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why You Should Choose the eCommerce Subscription Model for Your Business - Subbly","description":"Subscription model in eCommerce means easier financial forecasting, improved inventory management, and more. Find out whether it is suitable for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/","og_locale":"en_US","og_type":"article","og_title":"Why You Should Choose the eCommerce Subscription Model for Your Business","og_description":"Subscription model in eCommerce means easier financial forecasting, improved inventory management, and more. Find out whether it is suitable for your business.","og_url":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/","og_site_name":"Subbly&#039;s Blog","article_publisher":"https:\/\/www.facebook.com\/SubblyCo\/","article_published_time":"2021-05-07T10:42:09+00:00","article_modified_time":"2023-01-25T11:46:51+00:00","og_image":[{"width":1540,"height":800,"url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Franchising-Blocks.jpg","type":"image\/jpeg"}],"author":"Ann Bailey","twitter_card":"summary_large_image","twitter_creator":"@subbly","twitter_site":"@subbly","twitter_misc":{"Written by":"Ann Bailey","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/#article","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/"},"author":{"name":"Ann Bailey","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/821de0d87e5e2083858fe7a5617d7764"},"headline":"Why You Should Choose the eCommerce Subscription Model for Your Business","datePublished":"2021-05-07T10:42:09+00:00","dateModified":"2023-01-25T11:46:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/"},"wordCount":1562,"commentCount":0,"publisher":{"@id":"https:\/\/www.subbly.co\/blog\/#organization"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Franchising-Blocks.jpg","keywords":["Integrated business model"],"articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/","url":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/","name":"Why You Should Choose the eCommerce Subscription Model for Your Business - Subbly","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/#primaryimage"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Franchising-Blocks.jpg","datePublished":"2021-05-07T10:42:09+00:00","dateModified":"2023-01-25T11:46:51+00:00","description":"Subscription model in eCommerce means easier financial forecasting, improved inventory management, and more. Find out whether it is suitable for your business.","breadcrumb":{"@id":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/#primaryimage","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Franchising-Blocks.jpg","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/05\/Franchising-Blocks.jpg","width":1540,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.subbly.co\/blog\/why-you-should-choose-the-ecommerce-subscription-model-for-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.subbly.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Why You Should Choose the eCommerce Subscription Model for Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.subbly.co\/blog\/#website","url":"https:\/\/www.subbly.co\/blog\/","name":"Subbly's Blog","description":"Learn about subscription businesses","publisher":{"@id":"https:\/\/www.subbly.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.subbly.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.subbly.co\/blog\/#organization","name":"Subbly","url":"https:\/\/www.subbly.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/04\/logo-header.svg","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/04\/logo-header.svg","width":114,"height":51,"caption":"Subbly"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SubblyCo\/","https:\/\/x.com\/subbly","https:\/\/www.instagram.com\/subbly\/"]},{"@type":"Person","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/821de0d87e5e2083858fe7a5617d7764","name":"Ann Bailey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5b6b0f80ee42dcecdaf13b68fbc657cb97c5d9cd4bf34f70df90aa447628c587?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5b6b0f80ee42dcecdaf13b68fbc657cb97c5d9cd4bf34f70df90aa447628c587?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5b6b0f80ee42dcecdaf13b68fbc657cb97c5d9cd4bf34f70df90aa447628c587?s=96&d=mm&r=g","caption":"Ann Bailey"},"description":"\u0421ontent creator at Subbly","url":"https:\/\/www.subbly.co\/blog\/author\/annbailey\/"}]}},"_links":{"self":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/2181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/comments?post=2181"}],"version-history":[{"count":2,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/2181\/revisions"}],"predecessor-version":[{"id":4131,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/2181\/revisions\/4131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media\/2186"}],"wp:attachment":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media?parent=2181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/categories?post=2181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/tags?post=2181"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/article_type?post=2181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}