{"id":2336,"date":"2022-10-27T08:00:34","date_gmt":"2022-10-27T08:00:34","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=2336"},"modified":"2026-11-03T13:45:03","modified_gmt":"2026-11-03T13:45:03","slug":"email-marketing-for-a-subscription-business-complete-guide","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/","title":{"rendered":"Subscription box email marketing: a complete guide"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">More and more people are now relying on subscriptions to purchase products and services online. In the US alone,<\/span> <a href=\"https:\/\/www.paysafe.com\/en\/blog\/lit-covid-19-and-the-future-of-subscription-payments\/\"><span style=\"font-weight: 400;\">two-thirds of consumers<\/span><\/a><span style=\"font-weight: 400;\"> have signed up for multiple subscription services. This figure is expected to keep rising now that COVID-19 has obliged people to rely on online channels for entertainment and their<\/span> <a href=\"https:\/\/www.subbly.co\/blog\/are-online-meal-subscription-services-a-new-grocery\/?utm_source=blog&amp;utm_medium=email-marketing-for-a-subscription-business-complete-guide&amp;utm_campaign=content\"><span style=\"font-weight: 400;\">basic needs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Subscription services are also effective in meeting people\u2019s shifting habits and preferences for hassle-free shopping. Meanwhile,<\/span> <a href=\"https:\/\/www.subbly.co\/blog\/what-is-a-subscription-business-model\/\"><span style=\"font-weight: 400;\">businesses also love subscription models<\/span><\/a><span style=\"font-weight: 400;\"> for the recurring income and increased customer retention they entail. These business models mean you don\u2019t have to constantly hawk your goods to ensure regular purchases. Once a customer signs up, you can earn recurring income as long as they stay subscribed and their payments go through. And depending on how you set things up, you might not even have to deal with the<\/span> <a href=\"https:\/\/www.subbly.co\/blog\/subscription-box-fulfillment\/\"><span style=\"font-weight: 400;\">logistics or fulfillment<\/span><\/a><span style=\"font-weight: 400;\"> either.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Email can help you give your subscription business a boost throughout the<\/span><a href=\"https:\/\/www.subbly.co\/blog\/how-to-sell-subscriptions-a-complete-guide\/\"><span style=\"font-weight: 400;\"> sales process and beyond<\/span><\/a><span style=\"font-weight: 400;\">. Read this complete guide to email marketing for your subscription box business and discover the full breakdown on how to use it to unlock growth and revenue.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>This complete guide teaches you how email marketing for a subscription business can help you acquire new customers and keep existing subscribers engaged.<\/p>\n","protected":false},"author":20,"featured_media":2342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[579],"article_type":[567],"class_list":["post-2336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-operational-focus","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Subscription box email marketing: a complete guide - Subbly<\/title>\n<meta name=\"description\" content=\"Subscription box email marketing is a powerful way to grow your business! Our comprehensive guide breaks down everything you need to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Acquire and Keep Customers: Guide to Email Marketing for a Subscription Business\" \/>\n<meta property=\"og:description\" content=\"Subscription box email marketing is a powerful way to grow your business! Our comprehensive guide breaks down everything you need to know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Subbly&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SubblyCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T08:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T13:45:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/06\/ISTOCKPHOTO_869219026_large-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zaki Gulamani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Email Marketing for a Subscription Business: Complete Guide\" \/>\n<meta name=\"twitter:creator\" content=\"@subbly\" \/>\n<meta name=\"twitter:site\" content=\"@subbly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zaki Gulamani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/\"},\"author\":{\"name\":\"Zaki Gulamani\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/5fed100182e2833a7c07032e3797e95a\"},\"headline\":\"Subscription box email marketing: a complete guide\",\"datePublished\":\"2022-10-27T08:00:34+00:00\",\"dateModified\":\"2026-11-03T13:45:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/\"},\"wordCount\":195,\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ISTOCKPHOTO_869219026_large-2.jpg\",\"keywords\":[\"Operational focus\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/\",\"name\":\"Subscription box email marketing: a complete guide - Subbly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ISTOCKPHOTO_869219026_large-2.jpg\",\"datePublished\":\"2022-10-27T08:00:34+00:00\",\"dateModified\":\"2026-11-03T13:45:03+00:00\",\"description\":\"Subscription box email marketing is a powerful way to grow your business! Our comprehensive guide breaks down everything you need to know.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ISTOCKPHOTO_869219026_large-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ISTOCKPHOTO_869219026_large-2.jpg\",\"width\":2500,\"height\":1299},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/email-marketing-for-a-subscription-business-complete-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Subscription box email marketing: a complete guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"name\":\"Subbly's Blog\",\"description\":\"Learn about subscription businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Corporation\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/#organization\",\"name\":\"Subbly\",\"description\":\"The subscription-first commerce platform. Start, grow and manage your subscription-enabled business.\",\"image\":\"https:\\\/\\\/www.subbly.co\\\/images\\\/subbly-checkout.svg\",\"logo\":\"https:\\\/\\\/www.subbly.co\\\/images\\\/logo-header.svg\",\"url\":\"https:\\\/\\\/www.subbly.co\",\"telephone\":\"+12139736247\",\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/Subbly\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/subbly\",\"https:\\\/\\\/www.facebook.com\\\/SubblyCo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC5KkTHo_0CGnMN_2hSxchZg\",\"https:\\\/\\\/www.instagram.com\\\/subbly\\\/\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/subbly\"],\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"1111B S Governors Ave STE 2005\",\"addressLocality\":\"Dover\",\"postalCode\":\"19904\",\"addressCountry\":\"United States\"},\"founder\":\"Stefan Pretty\",\"foundingDate\":\"2014-06-01\",\"foundingLocation\":\"Edinburgh, United Kingdom\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/5fed100182e2833a7c07032e3797e95a\",\"name\":\"Zaki Gulamani\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g\",\"caption\":\"Zaki Gulamani\"},\"description\":\"Editor-In-Chief at Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/author\\\/zaki\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Subscription box email marketing: a complete guide - Subbly","description":"Subscription box email marketing is a powerful way to grow your business! Our comprehensive guide breaks down everything you need to know.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/","og_locale":"en_US","og_type":"article","og_title":"How to Acquire and Keep Customers: Guide to Email Marketing for a Subscription Business","og_description":"Subscription box email marketing is a powerful way to grow your business! Our comprehensive guide breaks down everything you need to know.","og_url":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/","og_site_name":"Subbly&#039;s Blog","article_publisher":"https:\/\/www.facebook.com\/SubblyCo\/","article_published_time":"2022-10-27T08:00:34+00:00","article_modified_time":"2026-11-03T13:45:03+00:00","og_image":[{"width":2500,"height":1299,"url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/06\/ISTOCKPHOTO_869219026_large-2.jpg","type":"image\/jpeg"}],"author":"Zaki Gulamani","twitter_card":"summary_large_image","twitter_title":"Email Marketing for a Subscription Business: Complete Guide","twitter_creator":"@subbly","twitter_site":"@subbly","twitter_misc":{"Written by":"Zaki Gulamani","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/#article","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/"},"author":{"name":"Zaki Gulamani","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/5fed100182e2833a7c07032e3797e95a"},"headline":"Subscription box email marketing: a complete guide","datePublished":"2022-10-27T08:00:34+00:00","dateModified":"2026-11-03T13:45:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/"},"wordCount":195,"publisher":{"@id":"https:\/\/www.subbly.co\/#organization"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/06\/ISTOCKPHOTO_869219026_large-2.jpg","keywords":["Operational focus"],"articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/","url":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/","name":"Subscription box email marketing: a complete guide - Subbly","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/06\/ISTOCKPHOTO_869219026_large-2.jpg","datePublished":"2022-10-27T08:00:34+00:00","dateModified":"2026-11-03T13:45:03+00:00","description":"Subscription box email marketing is a powerful way to grow your business! Our comprehensive guide breaks down everything you need to know.","breadcrumb":{"@id":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/#primaryimage","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/06\/ISTOCKPHOTO_869219026_large-2.jpg","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2021\/06\/ISTOCKPHOTO_869219026_large-2.jpg","width":2500,"height":1299},{"@type":"BreadcrumbList","@id":"https:\/\/www.subbly.co\/blog\/email-marketing-for-a-subscription-business-complete-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.subbly.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Subscription box email marketing: a complete guide"}]},{"@type":"WebSite","@id":"https:\/\/www.subbly.co\/blog\/#website","url":"https:\/\/www.subbly.co\/blog\/","name":"Subbly's Blog","description":"Learn about subscription businesses","publisher":{"@id":"https:\/\/www.subbly.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.subbly.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Corporation","@id":"https:\/\/www.subbly.co\/#organization","name":"Subbly","description":"The subscription-first commerce platform. Start, grow and manage your subscription-enabled business.","image":"https:\/\/www.subbly.co\/images\/subbly-checkout.svg","logo":"https:\/\/www.subbly.co\/images\/logo-header.svg","url":"https:\/\/www.subbly.co","telephone":"+12139736247","sameAs":["https:\/\/twitter.com\/Subbly","https:\/\/www.linkedin.com\/company\/subbly","https:\/\/www.facebook.com\/SubblyCo\/","https:\/\/www.youtube.com\/channel\/UC5KkTHo_0CGnMN_2hSxchZg","https:\/\/www.instagram.com\/subbly\/","https:\/\/www.crunchbase.com\/organization\/subbly"],"address":{"@type":"PostalAddress","streetAddress":"1111B S Governors Ave STE 2005","addressLocality":"Dover","postalCode":"19904","addressCountry":"United States"},"founder":"Stefan Pretty","foundingDate":"2014-06-01","foundingLocation":"Edinburgh, United Kingdom"},{"@type":"Person","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/5fed100182e2833a7c07032e3797e95a","name":"Zaki Gulamani","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g","caption":"Zaki Gulamani"},"description":"Editor-In-Chief at Subbly","url":"https:\/\/www.subbly.co\/blog\/author\/zaki\/"}]}},"_links":{"self":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/2336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/comments?post=2336"}],"version-history":[{"count":10,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/2336\/revisions"}],"predecessor-version":[{"id":7952,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/2336\/revisions\/7952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media\/2342"}],"wp:attachment":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media?parent=2336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/categories?post=2336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/tags?post=2336"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/article_type?post=2336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}