{"id":2366,"date":"2022-09-27T09:00:30","date_gmt":"2022-09-27T09:00:30","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=2366"},"modified":"2023-07-14T13:43:40","modified_gmt":"2023-07-14T13:43:40","slug":"the-secret-of-an-effective-dunning-process","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/the-secret-of-an-effective-dunning-process\/","title":{"rendered":"The secret of an effective dunning process"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">So\u2026 your subscriber\u2019s renewal failed?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get down about it: you\u2019re definitely not alone!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Failed payments are a common headache for subscription businesses. Luckily, you can recover most of them, which is exactly where the concept of the dunning process kicks in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll explain how dunning works and how to make your dunning process work just right in order to reduce involuntary churn and keep your customer relations sweet <\/span><a href=\"https:\/\/www.subbly.co\/blog\/marketing-your-subscription-box-12-tips-to-get-your-first-customers\/\"><span style=\"font-weight: 400;\">from your first customer<\/span><\/a><span style=\"font-weight: 400;\"> to your thousandth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, a few basics.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is dunning, and how can you turn it into a positive subscriber experience? Follow our tips to start recovering failed payments easily.<\/p>\n","protected":false},"author":20,"featured_media":2373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[571],"tags":[580],"article_type":[567],"class_list":["post-2366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations","tag-sales-intent","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The secret of an effective dunning process - Subbly<\/title>\n<meta name=\"description\" content=\"What is dunning? 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