{"id":2543,"date":"2021-10-04T08:47:47","date_gmt":"2021-10-04T08:47:47","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=2543"},"modified":"2022-05-25T22:09:20","modified_gmt":"2022-05-25T22:09:20","slug":"14-proven-strategies-for-beating-cart-abandonment","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/14-proven-strategies-for-beating-cart-abandonment\/","title":{"rendered":"14 Proven Strategies for Beating Cart Abandonment"},"content":{"rendered":"\r\n

Concerned about a high rate of cart abandonment in your online store? No worries \u2014 you\u2019re not alone. In the second quarter of 2021, a staggering 80.6% of US shoppers<\/a> failed to complete their orders from mobile devices.\u00a0<\/p>\r\n\r\n\r\n\r\n

A long checkout process, slow website speed, and extra costs are only some of the reasons why customers abandon their shopping carts.<\/p>\r\n\r\n\r\n\r\n

Luckily, with a few simple techniques under your belt, you can address their issues and keep your sales moving.\u00a0<\/p>\r\n\r\n\r\n\r\n

In this article, we\u2019ve handpicked 14 powerful strategies for beating shopping cart abandonment on your online store.\u00a0<\/p>\r\n\r\n\r\n\r\n

But first, let\u2019s explain a few basics.<\/p>\r\n\r\n\r\n\r\n

What Is Shopping Cart Abandonment?<\/h2>\r\n\r\n\r\n\r\n

Cart abandonment is when a customer adds an item to their shopping cart and then leaves it without making a purchase. You can calculate your store\u2019s cart abandonment rate by dividing the number of completed orders <\/strong>by the number of shopping carts <\/strong>that your potential buyers created.<\/p>\r\n\r\n\r\n\r\n

When it comes to KPIs, your cart abandonment rate is just as important as your churn rate<\/a> if you want to be sure your customers are happy when they\u2019re shopping with you. After all, the effects of shopping cart abandonment don\u2019t stop at lost sales. Abandoned carts can also affect your reported stock availability and make it more difficult to track other essential metrics.<\/p>\r\n\r\n\r\n\r\n

Why Does Cart Abandonment Happen?<\/h3>\r\n\r\n\r\n\r\n

The top four reasons<\/a> for cart abandonment are:<\/p>\r\n\r\n\r\n\r\n

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  1. Extra costs (shipping, taxes, etc.)<\/li>\r\n
  2. Forced account creation\u00a0<\/li>\r\n
  3. Slow delivery<\/li>\r\n
  4. A complicated checkout process<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    And it doesn\u2019t stop there. Declined credit cards, website problems, and a lack of trust can also prevent your customers from completing their purchase.\u00a0<\/p>\r\n\r\n\r\n\r\n

    So what can you do? Just use a winning set of strategies to beat cart abandonment.<\/p>\r\n\r\n\r\n\r\n

    \"cart-abandonment\"<\/a><\/figure>\r\n\r\n\r\n\r\n

    14 Effective Strategies for Preventing Cart Abandonment<\/h2>\r\n\r\n\r\n\r\n

    Shopping cart abandonment is a problem that shouldn\u2019t be ignored. It indicates a low level of trust among potential customers towards your business, which is obviously not what you want.\u00a0<\/p>\r\n\r\n\r\n\r\n

    Here are 14 strategies for tackling cart abandonment at your store.<\/p>\r\n\r\n\r\n\r\n

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    1. Take Advantage of Email Retargeting<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

      Email retargeting is a tactic that shows ads across different networks based on an email message your customer opened.\u00a0<\/p>\r\n\r\n\r\n\r\n

      How can this help you decrease your cart abandonment rate?\u00a0<\/p>\r\n\r\n\r\n\r\n

      It\u2019s simple. Just embed cookies in the email message you send to a customer who hasn\u2019t completed their order on your online store. After they open your email, they\u2019ll see an ad for your brand while they\u2019re browsing other websites.<\/p>\r\n\r\n\r\n\r\n

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      1. Be Upfront about Extra Costs<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

        Unexpected fees, taxes, and shipping costs can all scare your customers away from making a purchase. In fact, they\u2019re the reason behind nearly half of abandoned carts<\/a>.<\/p>\r\n\r\n\r\n\r\n

        The solution? Inform your customers about any additional costs right away. If you can afford free shipping, consider adding it too.\u00a0<\/p>\r\n\r\n\r\n\r\n

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        1. Send Cart Abandonment Emails<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

          When a potential buyer drops out of the checkout process, you have several hours to win them back. Follow up with a personalized message or send a reminder email. This strategy will entice your customers to complete their order.\u00a0<\/p>\r\n\r\n\r\n\r\n

          If you need to speed up the buying process, consider including a link to the page they left in the email. Offering a nice discount in the message is another good way to encourage your shoppers to complete their purchase.<\/p>\r\n\r\n\r\n\r\n

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          1. Shorten Your Checkout Process<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

            18% of customers abandon<\/a> a shopping cart because the checkout process took too long. You can avoid this problem with a one-step checkout or by reducing the number of actions required to complete a purchase.<\/p>\r\n\r\n\r\n\r\n

            You can also set up a quick-order system that lets customers register their payment methods for future purchases.\u00a0<\/p>\r\n\r\n\r\n\r\n

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            1. Create Effective Calls to Action in Your Checkout Process<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

              This tactic will help your potential buyers understand every step of the checkout process better. To create strong calls to action, consider these two questions:<\/p>\r\n\r\n\r\n\r\n