{"id":3266,"date":"2022-05-25T17:28:11","date_gmt":"2022-05-25T17:28:11","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=3266"},"modified":"2023-05-29T10:10:27","modified_gmt":"2023-05-29T10:10:27","slug":"voluntary-vs-involuntary-churn","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/voluntary-vs-involuntary-churn\/","title":{"rendered":"Voluntary vs involuntary churn: The lesser of two evils"},"content":{"rendered":"<h2><b>Churn comes in two flavors&#8230;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u2026and while both flavors affect all sorts of businesses, subscription businesses are often particularly susceptible to churn. But what is churn? In a nutshell, churn refers to the percentage of customers who unsubscribe from a service at the end of a given billing cycle. The corresponding percentage of customers that stay provide the yin to this metric\u2019s yang \u2014 retention rate. It&#8217;s one of the <a href=\"https:\/\/www.subbly.co\/blog\/key-subscription-business-model-metrics-and-kpis\/\">most important metrics<\/a> a subscription business entrepreneur can track, and it can be measured at any interval. Weekly, monthly, and yearly are not unheard of, but if your products ship or release at other frequencies, you can base your calculations around them too, of course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two main types of churn are voluntary or involuntary (sometimes referred to as active and inactive respectively). Both should be reduced as much as possible. It\u2019s near impossible to have a 0% churn rate, but low single digits is definitely worth aiming for.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Churn comes in two flavors&#8230; \u2026and while both flavors affect all sorts of businesses, subscription businesses are often particularly susceptible to churn. But what is churn? In a nutshell, churn refers to the percentage of customers who unsubscribe from a service at the end of a given billing cycle. The corresponding percentage of customers that [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[579],"article_type":[567],"class_list":["post-3266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-operational-focus","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Voluntary vs involuntary churn: The lesser of two evils - Subbly<\/title>\n<meta name=\"description\" content=\"Voluntary and involuntary churn - what&#039;s the difference? And why does it matter as a subscription-first business? 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