{"id":3666,"date":"2022-09-29T15:06:23","date_gmt":"2022-09-29T15:06:23","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=3666"},"modified":"2023-07-11T14:35:29","modified_gmt":"2023-07-11T14:35:29","slug":"headless-commerce-for-subscription-businesses","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/headless-commerce-for-subscription-businesses\/","title":{"rendered":"Headless commerce for subscription businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In a<\/span>\u00a0<a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html#price-premium\"><span style=\"font-weight: 400;\">consumer intelligence report<\/span><\/a><span style=\"font-weight: 400;\">, PWC argues that the customer \u201c[experience] is everything.\u201d With a mountain of research to back up their claim, they assert that businesses should make every experience \u2014 online and in the real-world \u2014 great.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because PWC says that \u201cthey\u2019ll buy more, be more loyal and share their experience with friends.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowhere is customer experience more important today than in ecommerce. This year, over $5.5 billion will flow through ecommerce storefronts. By 2026, it\u2019s projected to go up to $8 billion.<\/span><\/p>\n<p><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/09\/retail-ecommerce-sales-statista.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3670\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/09\/retail-ecommerce-sales-statista.png\" alt=\"\" width=\"512\" height=\"407\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/09\/retail-ecommerce-sales-statista.png 512w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/09\/retail-ecommerce-sales-statista-300x238.png 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/09\/retail-ecommerce-sales-statista-16x13.png 16w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"><span style=\"font-weight: 400;\">Source: Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where are most of these transactions taking place? Catch-all marketplaces like Amazon take the lion&#8217;s share, but smaller ecommerce brands are also getting creative, breaking from the norms of boring storefront pages and creating unique shopping experiences. With frictionless websites that load fast and buying experiences that delight customers, they\u2019re standing out and increasing average order values left and right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do they do it? To stand out and deliver truly unique ecommerce experiences, <\/span><b>forward-thinking ecommerce brands are adopting headless commerce<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll unpack how the seemingly confusing concept of headless commerce is actually a powerful way to take your business to the next level. We\u2019ll define it in layman&#8217;s terms, explaining both how it\u2019s different from your traditional ecommerce site, and the benefits of using headless commerce today.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a\u00a0consumer intelligence report, PWC argues that the customer \u201c[experience] is everything.\u201d With a mountain of research to back up their claim, they assert that businesses should make every experience \u2014 online and in the real-world \u2014 great.\u00a0 Why? Because PWC says that \u201cthey\u2019ll buy more, be more loyal and share their experience with friends.\u201d\u00a0 [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[576],"tags":[581,579,580],"article_type":[567],"class_list":["post-3666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-integrated-customer-journey","tag-operational-focus","tag-sales-intent","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Headless commerce for subscription businesses - Subbly<\/title>\n<meta name=\"description\" content=\"Headless commerce will be the future for subscription businesses aiming to raise the bar for customer experiences as they grow - 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