{"id":3679,"date":"2022-10-10T22:04:41","date_gmt":"2022-10-10T22:04:41","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=3679"},"modified":"2023-05-12T15:32:06","modified_gmt":"2023-05-12T15:32:06","slug":"how-to-overcome-subscription-fatigue-and-retain-loyal-customers","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/how-to-overcome-subscription-fatigue-and-retain-loyal-customers\/","title":{"rendered":"How to overcome subscription fatigue and retain loyal customers"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">For those of you who&#8217;ve never heard of subscription fatigue before, let&#8217;s quickly set the stage. A person in the United States has over 300 OTT (over-the-top) media services to choose from. We all recognize the big ones: Netflix, Amazon Prime, HBO, and more.<\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s just the US. In Europe, the market share of subscription video-on-demand (SVOD) increased from 3% in 2010 to<\/span> <a href=\"https:\/\/www.statista.com\/topics\/8356\/subscription-video-on-demand-services-in-europe\/#topicHeader__wrapper\"><span style=\"font-weight: 400;\">over 80% a decade later<\/span><\/a><span style=\"font-weight: 400;\">. Look at the share of gray overtime in the graph below.<\/span><\/p>\n<div id=\"attachment_3686\" style=\"width: 522px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/10\/TVOD-and-SVOD-market-shares-in-the-EU.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3686\" class=\"size-full wp-image-3686\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/10\/TVOD-and-SVOD-market-shares-in-the-EU.png\" alt=\"\" width=\"512\" height=\"326\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/10\/TVOD-and-SVOD-market-shares-in-the-EU.png 512w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/10\/TVOD-and-SVOD-market-shares-in-the-EU-300x191.png 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/10\/TVOD-and-SVOD-market-shares-in-the-EU-16x10.png 16w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><p id=\"caption-attachment-3686\" class=\"wp-caption-text\">(Source: <a href=\"https:\/\/www.statista.com\/statistics\/1090539\/video-on-demand-market-forecast-europe\/\">Statista &#8211; TVOD and SVOD market shares in the EU 2010-2020<\/a>)<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Streaming subscription services promised to give us more choices than cable television. They\u2019ve certainly fulfilled that promise. The effect? Cable television subscriptions have been<\/span> <a href=\"https:\/\/www.19fortyfive.com\/2022\/07\/dead-by-streaming-can-cable-tv-survive-much-longer\/\"><span style=\"font-weight: 400;\">steadily declining since 2000<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s just the media industry. The entire subscription service industry is poised to more than double by 2025. There will be a whopping<\/span> <a href=\"https:\/\/www.washingtonpost.com\/business\/2021\/06\/01\/subscription-boom-pandemic\/\"><span style=\"font-weight: 400;\">$1.5 trillion<\/span><\/a><span style=\"font-weight: 400;\"> to go around.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sounds like good news if you\u2019re<\/span> <a href=\"https:\/\/www.subbly.co\/blog\/what-is-a-subscription-business-model\/\"><span style=\"font-weight: 400;\">adopting a subscription business model<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 and it is. But there\u2019s a catch. As more consumers have to<\/span> <a href=\"https:\/\/www.subbly.co\/blog\/subscription-services\/\"><span style=\"font-weight: 400;\">subscribe to access the goods and services<\/span><\/a><span style=\"font-weight: 400;\"> they want, it can become emotionally taxing. There\u2019s a word for it: subscription fatigue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll outline what subscription fatigue is, how it happens, its consequences, and what you can do to protect your business against it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those of you who&#8217;ve never heard of subscription fatigue before, let&#8217;s quickly set the stage. A person in the United States has over 300 OTT (over-the-top) media services to choose from. We all recognize the big ones: Netflix, Amazon Prime, HBO, and more. And that\u2019s just the US. In Europe, the market share of [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[576],"tags":[581,579],"article_type":[567],"class_list":["post-3679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-integrated-customer-journey","tag-operational-focus","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to overcome subscription fatigue and retain loyal customers - Subbly<\/title>\n<meta name=\"description\" content=\"Avoid subscription fatigue in your business, increase retention and build a resilient subscriber base with these 4 actionable tactics.\" 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