{"id":3691,"date":"2022-10-11T22:40:27","date_gmt":"2022-10-11T22:40:27","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=3691"},"modified":"2023-04-15T22:29:16","modified_gmt":"2023-04-15T22:29:16","slug":"mastering-your-customer-acquisition-cost-cac","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/mastering-your-customer-acquisition-cost-cac\/","title":{"rendered":"Mastering your Customer Acquisition Cost (CAC): finding it, lowering it, and keeping it down"},"content":{"rendered":"<p><a href=\"https:\/\/www.subbly.co\/blog\/what-is-subscription-commerce-7-things-you-need-to-know\/\"><span style=\"font-weight: 400;\">Subscription commerce<\/span><\/a><span style=\"font-weight: 400;\"> business models are ones wherein a customer signs up to receive a product or service on a regular basis, such as subscription boxes, one of the best known examples of a subscription commerce business model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple metrics business owners can use to gauge the success of their subscription business, but one of the most important is customer acquisition cost (CAC). After reading this guide, you\u2019ll understand what CAC is, how to calculate it, and how to keep it as low as possible.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subscription commerce business models are ones wherein a customer signs up to receive a product or service on a regular basis, such as subscription boxes, one of the best known examples of a subscription commerce business model. There are multiple metrics business owners can use to gauge the success of their subscription business, but one [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3692,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[582,581,580],"article_type":[567],"class_list":["post-3691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-customer-type","tag-integrated-customer-journey","tag-sales-intent","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mastering your Customer Acquisition Cost (CAC): finding it, lowering it, and keeping it down - Subbly<\/title>\n<meta name=\"description\" content=\"Customer Acquisition Cost (CAC) is a crucial metric to monitor as a subscription business. 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