{"id":3704,"date":"2022-10-13T09:45:22","date_gmt":"2022-10-13T09:45:22","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=3704"},"modified":"2023-07-11T14:29:12","modified_gmt":"2023-07-11T14:29:12","slug":"what-subscription-businesses-need-to-know-about-customer-lifetime-value-clv","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/what-subscription-businesses-need-to-know-about-customer-lifetime-value-clv\/","title":{"rendered":"What subscription businesses need to know about Customer Lifetime Value (CLV)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Today, we&#8217;re going to start by exploring the concept of customer lifetime value, teaching you how to calculate it using a simple formula, and, most importantly, explaining why you need to track it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing that, you will discover exactly how much you can make from an average customer over time and also how much you can spend to acquire them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you&#8217;ve got the basics down, we&#8217;ve got some actionable steps for you to follow to help you increase your CLV and from that, your <a href=\"https:\/\/www.subbly.co\/blog\/how-to-build-a-working-subscription-marketing-strategy\/\">recurring revenue<\/a>.\u00a0 The sky&#8217;s the limit &#8211; with the right approach, one small step for you can lead to one giant leap for mankind your bottom line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let&#8217;s get started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we&#8217;re going to start by exploring the concept of customer lifetime value, teaching you how to calculate it using a simple formula, and, most importantly, explaining why you need to track it. By doing that, you will discover exactly how much you can make from an average customer over time and also how much [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[581,580],"article_type":[567],"class_list":["post-3704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-integrated-customer-journey","tag-sales-intent","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What subscription businesses need to know about Customer Lifetime Value (CLV) - Subbly<\/title>\n<meta name=\"description\" content=\"Understanding your customer lifetime value is a crucial part 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