{"id":3792,"date":"2022-11-24T14:51:49","date_gmt":"2022-11-24T14:51:49","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=3792"},"modified":"2023-04-15T22:29:13","modified_gmt":"2023-04-15T22:29:13","slug":"maximize-conversions-and-ltv-using-email-and-sms","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/maximize-conversions-and-ltv-using-email-and-sms\/","title":{"rendered":"Maximize conversions and LTV using email and SMS"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Customer communication is very important when it comes to building an integrated customer journey. On the whole, communication enables you to achieve 2 main goals: <\/span><b>converting more subscribers, and increasing your customer lifetime value (LTV\/CLV)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two of the most effective ways of communicating with your subscribers are through email and SMS. Each channel allows for different degrees of personalization, but the end results can be equally as powerful when optimally set up.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer communication is very important when it comes to building an integrated customer journey. On the whole, communication enables you to achieve 2 main goals: converting more subscribers, and increasing your customer lifetime value (LTV\/CLV). Two of the most effective ways of communicating with your subscribers are through email and SMS. Each channel allows for [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[575],"tags":[579],"article_type":[567],"class_list":["post-3792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-operational-focus","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Maximize conversions and LTV using email and SMS - Subbly<\/title>\n<meta name=\"description\" content=\"Use Subbly&#039;s powerful SMS and email automation tools to maximize your conversion and retention rates across the board!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subbly.co\/blog\/maximize-conversions-and-ltv-using-email-and-sms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximize conversions and LTV using email and SMS\" \/>\n<meta property=\"og:description\" content=\"Use Subbly&#039;s intuitive automations to boost growth via targeted SMS and email campaigns!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.subbly.co\/blog\/maximize-conversions-and-ltv-using-email-and-sms\/\" \/>\n<meta property=\"og:site_name\" content=\"Subbly&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SubblyCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-24T14:51:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-15T22:29:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/11\/email-sms-ig.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zaki Gulamani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Use Subbly&#039;s intuitive automations to boost growth via targeted SMS and email campaigns!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/11\/email-sms-fb-li-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@subbly\" \/>\n<meta name=\"twitter:site\" content=\"@subbly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zaki Gulamani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/maximize-conversions-and-ltv-using-email-and-sms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/maximize-conversions-and-ltv-using-email-and-sms\\\/\"},\"author\":{\"name\":\"Zaki Gulamani\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/5fed100182e2833a7c07032e3797e95a\"},\"headline\":\"Maximize conversions and LTV using email and SMS\",\"datePublished\":\"2022-11-24T14:51:49+00:00\",\"dateModified\":\"2023-04-15T22:29:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/maximize-conversions-and-ltv-using-email-and-sms\\\/\"},\"wordCount\":80,\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/maximize-conversions-and-ltv-using-email-and-sms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/email-sms-blog-big.png\",\"keywords\":[\"Operational focus\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/maximize-conversions-and-ltv-using-email-and-sms\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/maximize-conversions-and-ltv-using-email-and-sms\\\/\",\"name\":\"Maximize conversions and LTV using email and SMS - 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