{"id":5220,"date":"2024-08-23T11:31:02","date_gmt":"2024-08-23T11:31:02","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=5220"},"modified":"2024-08-27T23:26:08","modified_gmt":"2024-08-27T23:26:08","slug":"d2c-business-models","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/","title":{"rendered":"D2C Business Models: How Your Subscription Business Can Benefit"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In North America, <\/span><a href=\"https:\/\/kpmg.com\/xx\/en\/home\/insights\/2022\/10\/the-rise-of-direct-to-consumer.html\"><span style=\"font-weight: 400;\">17%<\/span><\/a><span style=\"font-weight: 400;\"> of online shoppers buy directly from businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Between 2012 and 2022, companies with a D2C model saw bigger gains in shareholder value compared to those without.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many benefits to D2C businesses, including a <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/the-direct-to-customer-edge-increasing-shareholder-value-through-business-building\"><span style=\"font-weight: 400;\">30%<\/span><\/a><span style=\"font-weight: 400;\"> higher year-over-year growth in share prices across various industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering whether your business could benefit from a D2C model, you\u2019re in the right place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll break down what a D2C business model is, weigh the pros and cons, and give you a step-by-step guide on setting it up for your own business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In North America, 17% of online shoppers buy directly from businesses.\u00a0 Between 2012 and 2022, companies with a D2C model saw bigger gains in shareholder value compared to those without.\u00a0 There are many benefits to D2C businesses, including a 30% higher year-over-year growth in share prices across various industries. If you\u2019re wondering whether your business [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":5230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"article_type":[567],"class_list":["post-5220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>D2C Business Models: How Your Subscription Business Can Benefit - Subbly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subbly.co\/blog\/d2c-business-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D2C Business Models: How Your Subscription Business Can Benefit\" \/>\n<meta property=\"og:description\" content=\"In North America, 17% of online shoppers buy directly from businesses.\u00a0 Between 2012 and 2022, companies with a D2C model saw bigger gains in shareholder value compared to those without.\u00a0 There are many benefits to D2C businesses, including a 30% higher year-over-year growth in share prices across various industries. If you\u2019re wondering whether your business [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.subbly.co\/blog\/d2c-business-models\/\" \/>\n<meta property=\"og:site_name\" content=\"Subbly&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SubblyCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-23T11:31:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-27T23:26:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2024\/08\/image5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1999\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zaki Gulamani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@subbly\" \/>\n<meta name=\"twitter:site\" content=\"@subbly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zaki Gulamani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/\"},\"author\":{\"name\":\"Zaki Gulamani\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/5fed100182e2833a7c07032e3797e95a\"},\"headline\":\"D2C Business Models: How Your Subscription Business Can Benefit\",\"datePublished\":\"2024-08-23T11:31:02+00:00\",\"dateModified\":\"2024-08-27T23:26:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/\"},\"wordCount\":110,\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/image5.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/\",\"name\":\"D2C Business Models: How Your Subscription Business Can Benefit - Subbly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/image5.jpg\",\"datePublished\":\"2024-08-23T11:31:02+00:00\",\"dateModified\":\"2024-08-27T23:26:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/image5.jpg\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/image5.jpg\",\"width\":1999,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/d2c-business-models\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"D2C Business Models: How Your Subscription Business Can Benefit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"name\":\"Subbly's Blog\",\"description\":\"Learn about subscription businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\",\"name\":\"Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-header.svg\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-header.svg\",\"width\":114,\"height\":51,\"caption\":\"Subbly\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SubblyCo\\\/\",\"https:\\\/\\\/x.com\\\/subbly\",\"https:\\\/\\\/www.instagram.com\\\/subbly\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/5fed100182e2833a7c07032e3797e95a\",\"name\":\"Zaki Gulamani\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g\",\"caption\":\"Zaki Gulamani\"},\"description\":\"Editor-In-Chief at Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/author\\\/zaki\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"D2C Business Models: How Your Subscription Business Can Benefit - Subbly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/","og_locale":"en_US","og_type":"article","og_title":"D2C Business Models: How Your Subscription Business Can Benefit","og_description":"In North America, 17% of online shoppers buy directly from businesses.\u00a0 Between 2012 and 2022, companies with a D2C model saw bigger gains in shareholder value compared to those without.\u00a0 There are many benefits to D2C businesses, including a 30% higher year-over-year growth in share prices across various industries. If you\u2019re wondering whether your business [&hellip;]","og_url":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/","og_site_name":"Subbly&#039;s Blog","article_publisher":"https:\/\/www.facebook.com\/SubblyCo\/","article_published_time":"2024-08-23T11:31:02+00:00","article_modified_time":"2024-08-27T23:26:08+00:00","og_image":[{"width":1999,"height":1333,"url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2024\/08\/image5.jpg","type":"image\/jpeg"}],"author":"Zaki Gulamani","twitter_card":"summary_large_image","twitter_creator":"@subbly","twitter_site":"@subbly","twitter_misc":{"Written by":"Zaki Gulamani","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/#article","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/"},"author":{"name":"Zaki Gulamani","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/5fed100182e2833a7c07032e3797e95a"},"headline":"D2C Business Models: How Your Subscription Business Can Benefit","datePublished":"2024-08-23T11:31:02+00:00","dateModified":"2024-08-27T23:26:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/"},"wordCount":110,"publisher":{"@id":"https:\/\/www.subbly.co\/blog\/#organization"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2024\/08\/image5.jpg","articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/","url":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/","name":"D2C Business Models: How Your Subscription Business Can Benefit - Subbly","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/#primaryimage"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2024\/08\/image5.jpg","datePublished":"2024-08-23T11:31:02+00:00","dateModified":"2024-08-27T23:26:08+00:00","breadcrumb":{"@id":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.subbly.co\/blog\/d2c-business-models\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/#primaryimage","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2024\/08\/image5.jpg","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2024\/08\/image5.jpg","width":1999,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/www.subbly.co\/blog\/d2c-business-models\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.subbly.co\/blog\/"},{"@type":"ListItem","position":2,"name":"D2C Business Models: How Your Subscription Business Can Benefit"}]},{"@type":"WebSite","@id":"https:\/\/www.subbly.co\/blog\/#website","url":"https:\/\/www.subbly.co\/blog\/","name":"Subbly's Blog","description":"Learn about subscription businesses","publisher":{"@id":"https:\/\/www.subbly.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.subbly.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.subbly.co\/blog\/#organization","name":"Subbly","url":"https:\/\/www.subbly.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/04\/logo-header.svg","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/04\/logo-header.svg","width":114,"height":51,"caption":"Subbly"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SubblyCo\/","https:\/\/x.com\/subbly","https:\/\/www.instagram.com\/subbly\/"]},{"@type":"Person","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/5fed100182e2833a7c07032e3797e95a","name":"Zaki Gulamani","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fb9fff5ba27de6234e3ef20697d5204279181c7a56c2d6b1b6173edc1067d84?s=96&d=mm&r=g","caption":"Zaki Gulamani"},"description":"Editor-In-Chief at Subbly","url":"https:\/\/www.subbly.co\/blog\/author\/zaki\/"}]}},"_links":{"self":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/5220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/comments?post=5220"}],"version-history":[{"count":12,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/5220\/revisions"}],"predecessor-version":[{"id":5252,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/5220\/revisions\/5252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media\/5230"}],"wp:attachment":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media?parent=5220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/categories?post=5220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/tags?post=5220"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/article_type?post=5220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}