{"id":536,"date":"2017-02-03T01:46:40","date_gmt":"2017-02-03T01:46:40","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=536"},"modified":"2023-04-18T09:56:19","modified_gmt":"2023-04-18T09:56:19","slug":"instagram-influencer-marketing-subscription","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/instagram-influencer-marketing-subscription\/","title":{"rendered":"How to Leverage Instagram Influencer Marketing for Your Subscription Business"},"content":{"rendered":"

With over 600 million active monthly users, Instagram is one of the<\/em> hottest social media platforms around, which is why it’s perfect for marketing your business. We’re going to share with you how to use Influencer Marketing to explode<\/strong> your business growth.<\/p>\n

But it\u2019s not just a giant meme library (although you could be forgiven for thinking that it was), it\u2019s also a community ripe for marketing. In fact, engagement with brands on Instagram is 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter.<\/p>\n

But today, I\u2019m talking about a very specific type of marketing that\u2019s perfect for reaching specific Instagram audiences: influencer marketing.<\/p>\n

Ok, What is<\/em> Instagram Influencer Marketing..?<\/h2>\n

Influencer marketing is the tried and tested practice of exploiting the popularity of a public figure to promote your brand, product or service. Think Nespresso and George Clooney.<\/p>\n

The key benefit of influencer marketing is that it bypasses the barriers that traditional ads encounter, because the target audience is introduced to the brand via a trusted source on a platform they already love. In this case, the trusted source is your influencer, and the platform is Instagram.<\/p>\n

And it\u2019s not just a practice reserved for the big brands, either. On the contrary, a recent Tomoson study revealed that influencer marketing is the fastest growing marketing strategy<\/a> among US businesses.<\/p>\n

Recommendations, testimonials and FOMO are all very powerful marketing strategies. Now you should be getting\u00a0FOMO hearing that… because you need to be doing this.<\/p>\n

[bctt tweet=”Harness the power of FOMO using influencers and their social proof” username=”SubblyTeam”]<\/p>\n

\"Interesting\"<\/p>\n

Step 1: Find Instagram Influencers<\/h2>\n

Before the digital age, just about any celebrity was good enough to be an influencer. But in contemporary marketing, an influencer needs to have more than just a popular face \u2014 they need a sizeable and responsive social media following, too.<\/p>\n

Furthermore, Instagram marketing isn\u2019t just about an internet celebrity taking selfies with your subscription box. It\u2019s about tapping into relevant audiences through the trusted personality that brought them there the first place.<\/p>\n

That means your selected Instagram influencer should have an active audience that\u2019s already interested in your products. There\u2019s no point working with a fashion blogger if your subscription box is aimed at comic book lovers, for example.<\/p>\n

\"Finding<\/p>\n

With that in mind, your first step is to find an Instagram influencer that\u2019s popular, yet relevant to your subscription box in some way.<\/p>\n

The simplest way to find an Instagram celebrity is through the app itself. Just head over to Instagram and start searching for hashtags related to your niche. It won\u2019t be long until you stumble across an account with thousands of engaged followers.<\/p>\n

If you need an influencer in a specific location, Instagram\u2019s search function will once again come in handy. Just tap the \u201cPlaces\u201d tab to find users in cities across the world.<\/p>\n

If you find Instagram’s search function to be fruitless, you can try the various Instagram influencer directories dotted around the web. Popular choices include Revfluence<\/a>, ShoutCart<\/a> and InstaBrand<\/a>.<\/p>\n

Finally, Google is always a wise place to carry out a search \u2014 no matter what you\u2019re looking for. A quick search for \u201cFitness Instagram Influencers\u201d for instance, fetches a ton of relevant results.<\/p>\n

To recap, here\u2019s how to find an Instagram influencer:<\/p>\n

    \n
  1. Use the Instagram search function<\/li>\n
  2. Sift through Instagram influencer directories like Revfluence, ShoutCart and InstaBrand<\/li>\n
  3. Google \u201cinstagram influencers\u201d along with keywords related to your industry<\/li>\n<\/ol>\n

    Step 2: Find Your Formula<\/h2>\n

    Countless brands are already leveraging the popularity of Instagram stars to push their products.<\/p>\n

    If you\u2019re unsure of how to go about planning your campaign, here are some Instagram influencer marketing examples that you can use as inspiration.<\/p>\n

    BirchBox<\/h3>\n

    Let\u2019s start with Birchbox, a subscription box business that aced their recent Instagram influencer marketing campaign.<\/p>\n

    They went all in by partnering up with lifestyle blogger Emily Schuman to promote one of their monthly boxes. Emily\u2019s 380,000 Instagram followers were exposed to five Instagram images of her using some of the bundled products. Together, the images attracted over 18,000 likes.<\/p>\n

    Boxed Water<\/h3>\n

    Boxed Water on the other hand diversified their campaign by working with multiple influencers. They reached out to Jaime King, Megan DeAngelis, Milano Alyssa and Aidan Alexander to spread the word about a philanthropic project.<\/p>\n

    The idea was that, for every Instagram photo posted with the hashtag #Retree, Boxed Water would plant two trees. The influencers simply took a picture with the product and encouraged their followers to use the hashtag themselves via the photo\u2019s caption. Today, the #ReTree hashtag is home to over 10,000 Instagram photos.<\/p>\n

    Influencer Marketing Strategies<\/strong><\/p>\n

    If the two examples above don\u2019t float your boat, there are yet more ways to leverage the influence of an Instagram star. For example, you could experiment with any of the following five ideas:<\/p>\n

      \n
    1. Ask the influencer to carry out a video review of your subscription box<\/li>\n
    2. Stage elegant images of your influencer using products from your subscription box<\/li>\n
    3. Publish short Q&A sessions with your influencers on your company’s Instagram account to entice your existing audience<\/li>\n
    4. Have your influencer run a competition from their Instagram page, with your subscription box as the prize<\/li>\n
    5. Give your influencer a full day of access to your company’s account for an “Instagram Takeover”<\/li>\n<\/ol>\n

      Or, for maximum points, you could always think up a totally unique way to make the campaign work for your brand.<\/p>\n

      Step 3: Strike a Deal<\/h2>\n

      Once you have found your influencer and figured out which strategy makes the most sense for their audience, it\u2019s time to reach out to them and strike a deal.<\/p>\n

      There\u2019s no way to pinpoint exactly what it will take to hire an Instagram influencer marketing expert, but one thing\u2019s for sure, you\u2019ll be compensating them in some shape or form \u2014 especially if you\u2019re dealing with a bit of a diva.<\/p>\n

      \"Influencer<\/p>\n

      That payment could be in the form of money, free products, or anything else of value that you can barter with.<\/p>\n

      Naturally, the bigger their audience, the more you\u2019ll have to fork over.<\/p>\n

      After the details are agreed, it\u2019s wise for both parties to sign a contract outlining the terms of the agreement, as well as an NDA (non-disclosure agreement), to protect any confidential information that the influencer may be exposed to during your working partnership.<\/p>\n

      With the formalities out of the way, you can sit back, relax, and watch the likes, comments and sales flood in.<\/p>\n

      So remember, the three vital steps needed to strike a deal with your chosen influencer are:<\/p>\n

      Agree upon some type of payment or compensation for the campaign you set out. Sign a contract. Sign a non-disclosure agreement.<\/p>\n

      Have you used the power of Instagram influencers to promote your subscription box? Let us know how it worked out for you in the comments section below!<\/p>\n

      If this article piqued your interest, head over to our blog and check out 12 tips to market your subscription commerce box<\/a>\u00a0or better yet, join the subscription box frenzy by taking a look at how to start a subscription box<\/a> business yourself!<\/p>\n

      Header Image: Pexels, Gif Images: Giphy<\/p>\n

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      With over 600 million active monthly users, Instagram is one of the hottest social media platforms around, which is why it’s perfect for marketing your business. We’re going to share with you how to use Influencer Marketing to explode your business growth. 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