{"id":563,"date":"2017-02-27T06:35:47","date_gmt":"2017-02-27T06:35:47","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=563"},"modified":"2023-04-18T09:56:29","modified_gmt":"2023-04-18T09:56:29","slug":"refer-a-friend-marketing-subscription","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/","title":{"rendered":"Refer-a-Friend Marketing: The Timeless Secret to Growing a Subscription Box Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despite <\/span><a href=\"https:\/\/www.subbly.co\/blog\/8-benefits-of-a-subscription-box-model\/\"><span style=\"font-weight: 400;\">the unique benefits of a subscription box business model<\/span><\/a><span style=\"font-weight: 400;\">, there\u2019s no doubting that a static number of subscribers is a headache that comes as part of the package (pun intended).<\/span><\/p>\n<p>It goes without saying that marketing is the best way to increase a plateaued subscriber count, but a small marketing budget can easily put paid marketing strategies \u2014 like <a href=\"https:\/\/www.subbly.co\/blog\/instagram-influencer-marketing-subscription\/\">influencer marketing<\/a> \u2013 out of reach.<\/p>\n<p>Refer-a-friend marketing on the other hand, is a strategy that any subscription box business can leverage.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#one\">What is refer-a-friend marketing?<\/a><\/li>\n<li><a href=\"#two\">Your subscribers will become your marketing team<\/a><\/li>\n<li><a href=\"#three\">It works for all kinds of subscription boxes<\/a><\/li>\n<li><a href=\"#four\">It can lead to rapid subscriber growth<\/a><\/li>\n<li><a href=\"#five\">It&#8217;s automated<\/a><\/li>\n<li><a href=\"#six\">Success stories: including Dollar Shave Club, DropBox and PayPal<\/a><\/li>\n<\/ul>\n<p><a name=\"one\"><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">What is Refer-a-Friend Marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Also known as referral marketing or affiliate marketing, refer-a-friend marketing is essentially word of mouth on steroids. Before I forget, it&#8217;s worth mentioning, if you&#8217;re a blogger, we also have <a href=\"https:\/\/subbly.growsumo.com\/app\/page\" target=\"_blank\" rel=\"noopener noreferrer\">our own influencer program<\/a>, which is a good example of what we&#8217;re talking about.<\/span><\/p>\n<p><img decoding=\"async\" class=\"img-responsive alignnone wp-image-1526 size-full\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/giphy-1.jpg\" alt=\"\" width=\"500\" height=\"270\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/giphy-1.jpg 500w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/giphy-1-300x162.jpg 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/giphy-1-16x9.jpg 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The aim is to give your existing subscribers an incentive to go out and spread the word about your subscription box. For every new subscriber they bring in, they get to claim a reward \u2014 which could be in the form of money, merchandise or a discount. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering how exactly refer-a-friend marketing can benefit your subscription box business, here are the <\/span><b>four key benefits<\/b><span style=\"font-weight: 400;\"> of referral marketing to consider.<\/span><\/p>\n<h1>Four\u00a0<strong><em>Key<\/em> Benefits<\/strong><\/h1>\n<p><a name=\"two\"><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">1. Your Subscribers <em>Will<\/em> Become Your Marketing Team<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most obvious benefit of refer-a-friend marketing is that your existing subscribers will suddenly become much more than just a stereotypical customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, they\u2019ll become part of your marketing team.<\/span><\/p>\n<p><img decoding=\"async\" class=\"img-responsive alignnone wp-image-1543 size-full\" title=\" marketing team\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/l0MYB0Eev3S1lxsTm.jpg\" alt=\" marketing team\" width=\"480\" height=\"270\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/l0MYB0Eev3S1lxsTm.jpg 480w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/l0MYB0Eev3S1lxsTm-300x169.jpg 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/l0MYB0Eev3S1lxsTm-16x9.jpg 16w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With the right incentives and calls to action in place, your subscribers will take it upon themselves to spread the word about your box. In fact, they probably already engage in such evangelical activities \u2014 all you have to do is reward them for it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because this new arm of your marketing team is a natural one (well, almost) your target market will be far more inclined to hear about your subscription box. After all, <\/span><a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2013\/under-the-influence-consumer-trust-in-advertising.html\"><span style=\"font-weight: 400;\">84% of consumers say<\/span><\/a><span style=\"font-weight: 400;\"> they either completely or somewhat trust recommendations from family, colleagues and friends about products and services.<\/span><br \/>\n<a name=\"three\"><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">2. It Works For <em>All<\/em> Kinds of Subscription Boxes<\/span><\/h2>\n<p>The subscription box business model has been adopted by a wide range of industries: be it fashion, literature, data storage and even male grooming. Thankfully, the referral marketing strategy works no matter what you\u2019re stuffing your boxes with.<\/p>\n<p><span style=\"font-weight: 400;\">The key here is that your subscribers already love your products (why else would they be a subscriber?), and more importantly, they likely also already feel like part of a community that gets exclusive access to delivered goods that they love. At least, that\u2019s how you should be striving to make them feel.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.subbly.co\/blog\/external-images\/i.giphy.com\/26AHPeO7icaHU0pVK.gif\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, all you have to do is tap into that brand loyalty \u2014 which so often results in businesses growing through natural word of mouth alone \u2014 and nurture it with incentives. As for the industry you\u2019re in? It barely matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of what niche you are in, so long as you have that community feeling going on within your subscriber base, you have everything you need to get started with refer-a-friend marketing.<\/span><br \/>\n<a name=\"four\"><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">3. It Can Lead to <em>Rapid<\/em> Subscriber Growth<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Referral marketing creates a chain reaction. Your existing subscribers reach out to relevant friends, who in turn understand that there is an incentive in place for those who bring in more subscribers. As a result, your newest subscribers typically become your most valuable recruiters.<\/span><\/p>\n<p><img decoding=\"async\" class=\"img-responsive aligncenter wp-image-1468\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/man-listening-carefully.jpg\" alt=\"Man listening carefully\" width=\"600\" height=\"330\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/man-listening-carefully.jpg 1582w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/man-listening-carefully-300x165.jpg 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/man-listening-carefully-1024x564.jpg 1024w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/man-listening-carefully-768x423.jpg 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/man-listening-carefully-1536x846.jpg 1536w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/man-listening-carefully-16x9.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you have to consider that your existing subscribers will almost certainly have like-minded friends and family who would be interested in the same products. Thus, they\u2019re perfectly placed to rapidly grow your list of subscribers.<\/span><\/p>\n<p>[bctt tweet=&#8221;Your existing subscribers will almost certainly have like-minded friends and family who would be interested in the same products.&#8221; username=&#8221;SubblyTeam&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">For example, back in 2011, <\/span><a href=\"https:\/\/www.airbnb.co.uk\"><span style=\"font-weight: 400;\">Airbnb<\/span><\/a><span style=\"font-weight: 400;\"> initiated their\u00a0referral marketing campaign to a closed beta-group of 2,161 members. Those existing members <\/span><a href=\"https:\/\/thenextweb.com\/apps\/2011\/06\/21\/airbnbs-new-referral-program-could-double-its-member-base\/#.tnw_XdzLsCPD\"><span style=\"font-weight: 400;\">brought in 2,107 customers<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 which means that the beta-group very nearly doubled itself in size through referral marketing alone. <\/span><br \/>\n<a name=\"five\"><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">4. It\u2019s Automated<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Seeing your subscribers double in a short space of time can be exciting and distressing at the same time. Pleasing because you have more customers, and distressing because you now have to process all your new referrals so they can receive their rewards. Right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wrong.<\/span><\/p>\n<p><img decoding=\"async\" class=\"img-responsive alignnone wp-image-1551 size-full\" title=\"wrong\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/l0HlBbvi0p6OlX1nO-1.jpg\" alt=\"wrong\" width=\"480\" height=\"263\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/l0HlBbvi0p6OlX1nO-1.jpg 480w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/l0HlBbvi0p6OlX1nO-1-300x164.jpg 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/l0HlBbvi0p6OlX1nO-1-16x9.jpg 16w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re using Subbly to run your subscription box business, you can benefit from an automated refer-a-friend system which is built right into <a href=\"https:\/\/www.subbly.co\">Subbly<\/a>! So you don&#8217;t have to pay for expensive refer-a-friend tools and setup complex integrations<\/span><span style=\"font-weight: 400;\">. Our refer-a-friend tool allows you relax and watch your list of subscribers grow, while incentives like cash are dished out automatically to those who deserve it.<\/span><\/p>\n<p>However, you can also integrate other refer-a-friend tools like ReferralCandy which we have an integration with.<br \/>\n<a name=\"six\"><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Refer-a-Friend Campaign Success Stories<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you still aren&#8217;t convinced by the power of referral marketing in the subscription box space, these success stories should do the trick. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Dollar Shave Club<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, we have The Dollar Shave Club, which offered a $5 incentive to members who successfully referred the company to family member or friend. This $5 was then credited to their Dollar Shave Club account, to be deducted from future payments. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though $5 may seem insignificant, it has helped The Dollar Shave Club gain over 3 million subscribers \u2014 a little goes long way, it seems. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">DropBox<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of giving their referrers money, other companies, like DropBox, rewarded their members with a bumper service package. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dropbox\u2019s incentive was an extra 16GB worth of storage space for anyone who could successfully refer a new customer to their cloud-based file storage program. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incentives, like this, make sense for the business model. This may be the only aspect where your industry matters. But as you can see, any business can utilize referral marketing and it has proven exceedingly effective. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">PayPal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, the success of PayPal\u2019s referral program can\u2019t be ignored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The payment gateway<\/span><span style=\"font-weight: 400;\"> giant leveraged refer-a-friend marketing to <\/span><a href=\"http:\/\/www.referralcandy.com\/blog\/47-referral-programs\/\"><span style=\"font-weight: 400;\">achieve 7-10% daily growth<\/span><\/a><span style=\"font-weight: 400;\">, catapulting their user base to over 100 million members. According to the former COO of PayPal, they literally paid members to refer friends, before dropping the program once they reached their target numbers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I suppose after a certain point, natural word of mouth is more than enough.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Refer-a-Friend Marketing: It Just Works<\/span><\/h2>\n<p><a href=\"http:\/\/www.referralcandy.com\/blog\/47-referral-programs\/\"><span style=\"font-weight: 400;\">These success stories<\/span><\/a><span style=\"font-weight: 400;\"> all demonstrate one thing: refer-a-friend marketing works. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And what\u2019s more is, it works without having to dish out cash before the benefits roll in. After all, you only fork out the incentives to those who have already brought you more business. It\u2019s a win-win situation for everyone involved. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you experimented with a refer-a-friend marketing campaign? Let me know how it turned out in the comments section below!<\/span><\/p>\n<p>[mc4wp_form id=&#8221;558&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the unique benefits of a subscription box business model, there\u2019s no doubting that a static number of subscribers is a headache that comes as part of the package (pun intended). It goes without saying that marketing is the best way to increase a plateaued subscriber count, but a small marketing budget can easily put [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"article_type":[567],"class_list":["post-563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ultimate Timeless Marketing Strategy: Refer-a-Friend<\/title>\n<meta name=\"description\" content=\"There&#039;s only one timeless marketing strategy that will not ever &quot;get old&quot;. Refer-a-friend marketing. Learn why and how to use it for subbox businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Refer-a-Friend Marketing: The Timeless Secret to Growing a Subscription Box Business\" \/>\n<meta property=\"og:description\" content=\"There&#039;s only one timeless marketing strategy that will not ever &quot;get old&quot;. Refer-a-friend marketing. Learn why and how to use it for subbox businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/\" \/>\n<meta property=\"og:site_name\" content=\"Subbly&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SubblyCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-27T06:35:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T09:56:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/instaphoto-1-e1486084479441.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1276\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kaya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@subbly\" \/>\n<meta name=\"twitter:site\" content=\"@subbly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kaya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/\"},\"author\":{\"name\":\"Kaya\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/33dee17f670323d13887db990a6c75fd\"},\"headline\":\"Refer-a-Friend Marketing: The Timeless Secret to Growing a Subscription Box Business\",\"datePublished\":\"2017-02-27T06:35:47+00:00\",\"dateModified\":\"2023-04-18T09:56:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/\"},\"wordCount\":1167,\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/instaphoto-1-e1486084479441.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/\",\"name\":\"The Ultimate Timeless Marketing Strategy: Refer-a-Friend\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/instaphoto-1-e1486084479441.jpg\",\"datePublished\":\"2017-02-27T06:35:47+00:00\",\"dateModified\":\"2023-04-18T09:56:29+00:00\",\"description\":\"There's only one timeless marketing strategy that will not ever \\\"get old\\\". Refer-a-friend marketing. Learn why and how to use it for subbox businesses.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/instaphoto-1-e1486084479441.jpg\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/instaphoto-1-e1486084479441.jpg\",\"width\":1276,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/refer-a-friend-marketing-subscription\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Refer-a-Friend Marketing: The Timeless Secret to Growing a Subscription Box Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"name\":\"Subbly's Blog\",\"description\":\"Learn about subscription businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\",\"name\":\"Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-header.svg\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-header.svg\",\"width\":114,\"height\":51,\"caption\":\"Subbly\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SubblyCo\\\/\",\"https:\\\/\\\/x.com\\\/subbly\",\"https:\\\/\\\/www.instagram.com\\\/subbly\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/33dee17f670323d13887db990a6c75fd\",\"name\":\"Kaya\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b5a93f17e268537489b70d80ccdc38ff8663749e7393b516ea7397bc0d670774?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b5a93f17e268537489b70d80ccdc38ff8663749e7393b516ea7397bc0d670774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b5a93f17e268537489b70d80ccdc38ff8663749e7393b516ea7397bc0d670774?s=96&d=mm&r=g\",\"caption\":\"Kaya\"},\"description\":\"\u0421ontent creator at Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/author\\\/kaya\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Ultimate Timeless Marketing Strategy: Refer-a-Friend","description":"There's only one timeless marketing strategy that will not ever \"get old\". Refer-a-friend marketing. Learn why and how to use it for subbox businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/","og_locale":"en_US","og_type":"article","og_title":"Refer-a-Friend Marketing: The Timeless Secret to Growing a Subscription Box Business","og_description":"There's only one timeless marketing strategy that will not ever \"get old\". Refer-a-friend marketing. Learn why and how to use it for subbox businesses.","og_url":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/","og_site_name":"Subbly&#039;s Blog","article_publisher":"https:\/\/www.facebook.com\/SubblyCo\/","article_published_time":"2017-02-27T06:35:47+00:00","article_modified_time":"2023-04-18T09:56:29+00:00","og_image":[{"width":1276,"height":500,"url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/instaphoto-1-e1486084479441.jpg","type":"image\/jpeg"}],"author":"Kaya","twitter_card":"summary_large_image","twitter_creator":"@subbly","twitter_site":"@subbly","twitter_misc":{"Written by":"Kaya","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/#article","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/"},"author":{"name":"Kaya","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/33dee17f670323d13887db990a6c75fd"},"headline":"Refer-a-Friend Marketing: The Timeless Secret to Growing a Subscription Box Business","datePublished":"2017-02-27T06:35:47+00:00","dateModified":"2023-04-18T09:56:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/"},"wordCount":1167,"publisher":{"@id":"https:\/\/www.subbly.co\/blog\/#organization"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/instaphoto-1-e1486084479441.jpg","articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/","url":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/","name":"The Ultimate Timeless Marketing Strategy: Refer-a-Friend","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/#primaryimage"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/instaphoto-1-e1486084479441.jpg","datePublished":"2017-02-27T06:35:47+00:00","dateModified":"2023-04-18T09:56:29+00:00","description":"There's only one timeless marketing strategy that will not ever \"get old\". Refer-a-friend marketing. Learn why and how to use it for subbox businesses.","breadcrumb":{"@id":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/#primaryimage","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/instaphoto-1-e1486084479441.jpg","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/02\/instaphoto-1-e1486084479441.jpg","width":1276,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.subbly.co\/blog\/refer-a-friend-marketing-subscription\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.subbly.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Refer-a-Friend Marketing: The Timeless Secret to Growing a Subscription Box Business"}]},{"@type":"WebSite","@id":"https:\/\/www.subbly.co\/blog\/#website","url":"https:\/\/www.subbly.co\/blog\/","name":"Subbly's Blog","description":"Learn about subscription businesses","publisher":{"@id":"https:\/\/www.subbly.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.subbly.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.subbly.co\/blog\/#organization","name":"Subbly","url":"https:\/\/www.subbly.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/04\/logo-header.svg","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/04\/logo-header.svg","width":114,"height":51,"caption":"Subbly"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SubblyCo\/","https:\/\/x.com\/subbly","https:\/\/www.instagram.com\/subbly\/"]},{"@type":"Person","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/33dee17f670323d13887db990a6c75fd","name":"Kaya","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b5a93f17e268537489b70d80ccdc38ff8663749e7393b516ea7397bc0d670774?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b5a93f17e268537489b70d80ccdc38ff8663749e7393b516ea7397bc0d670774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b5a93f17e268537489b70d80ccdc38ff8663749e7393b516ea7397bc0d670774?s=96&d=mm&r=g","caption":"Kaya"},"description":"\u0421ontent creator at Subbly","url":"https:\/\/www.subbly.co\/blog\/author\/kaya\/"}]}},"_links":{"self":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/comments?post=563"}],"version-history":[{"count":1,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/563\/revisions"}],"predecessor-version":[{"id":4386,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/563\/revisions\/4386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media\/565"}],"wp:attachment":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media?parent=563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/categories?post=563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/tags?post=563"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/article_type?post=563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}