{"id":5820,"date":"2025-01-23T16:54:14","date_gmt":"2025-01-23T16:54:14","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=5820"},"modified":"2026-10-07T21:17:27","modified_gmt":"2026-10-07T21:17:27","slug":"subscription-churn-data-report","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/subscription-churn-data-report\/","title":{"rendered":"The churn data report: Key insights for subscription-first businesses"},"content":{"rendered":"

Churn is a major lever for growth for subscription ecommerce businesses, but it is especially a concern after each holiday period going into Q1 of each year.<\/p>\n

The Subbly research team analyzed data from thousands of merchants using our platform in 2024. Our findings reveal fascinating insights into subscription business dynamics while challenging common assumptions and highlighting key opportunities for growth.<\/p>\n

From geographic trends and business models to pricing strategies and platform usage, our data reveals what truly matters in building a sustainable subscription business.<\/p>\n

Let’s dive into the key findings. Among them, one insight (“The churn paradox”) shattered conventional wisdom and challenged everything we thought we knew about subscription pricing \ud83e\udd2f. Read on to find out more.<\/strong><\/p>\n

For context, Subbly serves thousands of businesses with annual revenues from $0 to $10MM. Our merchant size distribution follows a steep curve\u2014approximately 10% of merchants process 80% of the GMV (Gross Merchandise Volume). For comparison, though not exact, Shopify’s top 1% of merchants contribute 80% of their revenue (source<\/a>).<\/p>\n

To kick things off, we found that the median churn rate across all merchants, verticals and models was 7.44%.<\/p>\n","protected":false},"excerpt":{"rendered":"

Churn is a major lever for growth for subscription ecommerce businesses, but it is especially a concern after each holiday period going into Q1 of each year. The Subbly research team analyzed data from thousands of merchants using our platform in 2024. Our findings reveal fascinating insights into subscription business dynamics while challenging common assumptions […]<\/p>\n","protected":false},"author":3,"featured_media":5873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[585],"tags":[579,586,580],"article_type":[567],"class_list":["post-5820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-operational-focus","tag-research","tag-sales-intent","article_type-article"],"acf":[],"yoast_head":"\nSubscription Churn Data Report: Key Insights | Subbly<\/title>\n<meta name=\"description\" content=\"The Subbly research team analyzed data from thousands of merchants using our platform in 2024. 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