{"id":6061,"date":"2025-03-24T20:22:24","date_gmt":"2025-03-24T20:22:24","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=6061"},"modified":"2025-05-07T13:49:29","modified_gmt":"2025-05-07T13:49:29","slug":"subscription-lifecycle-management","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/subscription-lifecycle-management\/","title":{"rendered":"Subscription Lifecycle Management: How to Boost Customer Retention"},"content":{"rendered":"
The subscription market has grown by over 435%<\/a> over the last decade and is expected to be worth around $1.5 trillion by 2025.Businesses are attracted to this business model because it offers regular cashflow, high customer lifetime value and better scalability.However, the subscription business model presents a challenge that can make or break a company: churn<\/b>.Recent research from Subbly experts<\/a> analyzed data from thousands of merchants and found that the average churn across all of our merchants, verticals, and models was 7.44%.You cannot simply plow all your efforts into sales and marketing and assume that customer numbers will increase exponentially.To retain customers and grow your business, you must satisfy them at every stage of the customer journey.The process of doing this is called subscription lifecycle management and this article explains everything you need to know about it, including what it is, why it\u2019s important and tips for getting it right.<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

The subscription market has grown by over 435% over the last decade and is expected to be worth around $1.5 trillion by 2025.Businesses are attracted to this business model because it offers regular cashflow, high customer lifetime value and better scalability.However, the subscription business model presents a challenge that can make or break a company: […]<\/p>\n","protected":false},"author":20,"featured_media":6089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[576,570],"tags":[],"article_type":[567],"class_list":["post-6061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-growth","article_type-article"],"acf":[],"yoast_head":"\nSubscription Lifecycle Management: Boost Customer Retention<\/title>\n<meta name=\"description\" content=\"Customer retention is critical to subscription businesses. This article explains everything you need to know about subscription lifecycle management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subbly.co\/blog\/subscription-lifecycle-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscription Lifecycle Management: How to Boost Customer Retention\" \/>\n<meta property=\"og:description\" content=\"Customer retention is critical to subscription businesses. This article explains everything you need to know about subscription lifecycle management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.subbly.co\/blog\/subscription-lifecycle-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Subbly's Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SubblyCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-24T20:22:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T13:49:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2025\/03\/image10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zaki Gulamani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@subbly\" \/>\n<meta name=\"twitter:site\" content=\"@subbly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zaki Gulamani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/subscription-lifecycle-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/subscription-lifecycle-management\\\/\"},\"author\":{\"name\":\"Zaki Gulamani\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/5fed100182e2833a7c07032e3797e95a\"},\"headline\":\"Subscription Lifecycle Management: How to Boost Customer Retention\",\"datePublished\":\"2025-03-24T20:22:24+00:00\",\"dateModified\":\"2025-05-07T13:49:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/subscription-lifecycle-management\\\/\"},\"wordCount\":161,\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/subscription-lifecycle-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/image10.png\",\"articleSection\":[\"Customer Experience\",\"Growth\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/subscription-lifecycle-management\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/subscription-lifecycle-management\\\/\",\"name\":\"Subscription Lifecycle Management: Boost Customer Retention\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/subscription-lifecycle-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/subscription-lifecycle-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/image10.png\",\"datePublished\":\"2025-03-24T20:22:24+00:00\",\"dateModified\":\"2025-05-07T13:49:29+00:00\",\"description\":\"Customer retention is critical to subscription businesses. 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