{"id":6163,"date":"2025-03-25T10:12:40","date_gmt":"2025-03-25T10:12:40","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=6163"},"modified":"2025-10-07T17:57:10","modified_gmt":"2025-10-07T17:57:10","slug":"how-to-build-a-working-subscription-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/how-to-build-a-working-subscription-marketing-strategy\/","title":{"rendered":"Subscription Marketing Strategy: 15 Ways to Find and Retain Customers"},"content":{"rendered":"<p>What do <a href=\"https:\/\/kennedysconfection.co.uk\/simply-ice-cream-launches-subscription-box\/\">ice cream<\/a>, <a href=\"https:\/\/www.worldcoffeeportal.com\/Latest\/News\/2025\/March\/Three-Michelin-starred-restaurant-Noma-launches-mo\">coffee<\/a> from the world\u2019s best restaurant and vinyl records all have in common?<\/p>\n<p>All can be bought on a subscription and delivered to your door each month.<\/p>\n<p>The growth of the global subscription e-commerce market has been staggering, having grown from 13.23 billion USD in 2018 to <a href=\"https:\/\/www.thebusinessresearchcompany.com\/report\/subscription-ecommerce-global-market-report\">539.16 billion USD<\/a> in 2025.<\/p>\n<p>The reasons are simple. Subscriptions are convenient for customers and give companies a steady <a href=\"https:\/\/www.subbly.co\/blog\/recurring-revenue\/\">recurring revenue<\/a>.<\/p>\n<p>An effective subscription marketing strategy is critical for any business looking to capitalize on this opportunity.<\/p>\n<p>This article discusses the subscription marketing strategies you can use to find and keep subscribers so that your <a href=\"https:\/\/www.subbly.co\/blog\/how-to-sell-subscriptions-a-complete-guide\/\">business prospers<\/a>.<\/p>\n<div id=\"attachment_6193\" style=\"width: 2010px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2025\/03\/image18-1.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6193\" class=\"size-full wp-image-6193\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2025\/03\/image18-1.png\" alt=\"\" width=\"2000\" height=\"1198\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2025\/03\/image18-1.png 2000w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2025\/03\/image18-1-300x180.png 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2025\/03\/image18-1-1024x613.png 1024w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2025\/03\/image18-1-768x460.png 768w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2025\/03\/image18-1-1536x920.png 1536w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2025\/03\/image18-1-16x10.png 16w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><p id=\"caption-attachment-6193\" class=\"wp-caption-text\"><a href=\"https:\/\/canva.com\">Source<\/a><\/p><\/div>\n<h2>Why A Subscription Marketing Strategy Matters<\/h2>\n<p>The <a href=\"https:\/\/www.subbly.co\/blog\/what-is-a-subscription-business-model\/\">subscription business model<\/a> enables customers to pay for and receive products or services regularly. Subscription marketing is the strategy you use to sustain your subscriptions and meet your <a href=\"https:\/\/www.subbly.co\/blog\/key-subscription-business-model-metrics-and-kpis\/?utm_source=blog&amp;utm_medium=how-to-build-a-working-subscription-marketing-strategy&amp;utm_campaign=content\">key performance indicators (KPIs)<\/a>.<\/p>\n<p>Most businesses with a one-off purchase strategy use marketing to attract new customers. However, subscription based business models focus more on retaining existing customers.<\/p>\n<p>Here are the main things an effective subscription marketing strategy should always target.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Retaining existing customers: <\/b>Customer satisfaction matters. Finding new customers is more expensive than retaining existing ones. According to Userpilot, the average customer acquisition cost (CAC) in the ecommerce industry is <a href=\"https:\/\/userpilot.com\/blog\/average-customer-acquisition-cost\/#:~:text=The%20average%20customer%20acquisition%20cost%20companies%20incur%20in%20the%20SaaS,to%20acquire%20a%20new%20customer.\">$274<\/a>. Based on this, if your monthly subscription costs $20, you\u2019ll need to retain each customer for over a year or lose money on them.<\/li>\n<li aria-level=\"1\"><b>Acquiring new subscribers:<\/b> Landing new customers is great for any successful business, no exception. Marketing subscription boxes to new customers requires researching market and consumer data to offer something they can\u2019t refuse.<\/li>\n<li aria-level=\"1\"><b>Reactivating churn customers: <\/b>There are <a href=\"https:\/\/www.subbly.co\/blog\/subscription-churn-data-report\/\">different reasons for customer churn<\/a>. Good marketers work out why customers have canceled or paused delivery and offer personalized deals to ensure they stay.<\/li>\n<li aria-level=\"1\"><b>Increasing brand awareness: <\/b>When we say \u201cstreaming platform,\u201d we most likely think of Netflix or Spotify. That\u2019s brand awareness at work. If your brand becomes synonymous with your industry, then people are more likely to subscribe.<\/li>\n<\/ul>\n<p>Now you know why subscription marketing is important, it\u2019s time to look at what you can do to make it happen.<\/p>\n<h2>15 Steps to a Great Subscription Marketing Strategy<\/h2>\n<p>Below are 15 of the best subscription marketing strategies. We\u2019ll start by describing how to plan your marketing strategy, before going on to explain the different techniques you can use to attract customers. Finally, we\u2019ll list some ways to encourage customers to convert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do ice cream, coffee from the world\u2019s best restaurant and vinyl records all have in common? All can be bought on a subscription and delivered to your door each month. The growth of the global subscription e-commerce market has been staggering, having grown from 13.23 billion USD in 2018 to 539.16 billion USD in [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":6198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[576,570,571],"tags":[],"article_type":[567],"class_list":["post-6163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-growth","category-operations","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Subscription Marketing Strategy: 15 Ways to Find and Retain Customers - Subbly<\/title>\n<meta name=\"description\" content=\"Discover subscription marketing strategies to attract and retain subscribers, ensuring long-term growth and success for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subbly.co\/blog\/how-to-build-a-working-subscription-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscription Marketing Strategy: 15 Ways to Find and Retain Customers\" \/>\n<meta property=\"og:description\" content=\"Discover subscription marketing strategies to attract and retain subscribers, ensuring long-term growth and success for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.subbly.co\/blog\/how-to-build-a-working-subscription-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Subbly&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SubblyCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T10:12:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T17:57:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2025\/03\/main-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zaki Gulamani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@subbly\" \/>\n<meta name=\"twitter:site\" content=\"@subbly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zaki Gulamani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/how-to-build-a-working-subscription-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/how-to-build-a-working-subscription-marketing-strategy\\\/\"},\"author\":{\"name\":\"Zaki Gulamani\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/5fed100182e2833a7c07032e3797e95a\"},\"headline\":\"Subscription Marketing Strategy: 15 Ways to Find and Retain Customers\",\"datePublished\":\"2025-03-25T10:12:40+00:00\",\"dateModified\":\"2025-10-07T17:57:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/how-to-build-a-working-subscription-marketing-strategy\\\/\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/how-to-build-a-working-subscription-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/main-scaled.jpg\",\"articleSection\":[\"Customer Experience\",\"Growth\",\"Operations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/how-to-build-a-working-subscription-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/how-to-build-a-working-subscription-marketing-strategy\\\/\",\"name\":\"Subscription Marketing Strategy: 15 Ways to Find and Retain Customers - 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