{"id":730,"date":"2017-04-30T08:12:19","date_gmt":"2017-04-30T08:12:19","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=730"},"modified":"2022-05-25T22:09:31","modified_gmt":"2022-05-25T22:09:31","slug":"14-custom-subscription-box-packaging-examples","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/14-custom-subscription-box-packaging-examples\/","title":{"rendered":"14 Unique Examples of Subscription Box Packaging (Updated 2022)"},"content":{"rendered":"

14 Unique Examples of Subscription Box Packaging<\/strong><\/h1>\n

They say you can\u2019t judge a book by it’s cover, but what about a box? Is the visual element of subscription box packaging really that important? The truth is, yes, branding is a critical part of marketing<\/span><\/a> for any business, especially for subscription businesses. We humans are visual creatures, after all. And for a sub-box adventure in particular, the first real-life contact your company will have with a customer is when that box arrives at their door.<\/span><\/p>\n

Showcasing your brand on your package actually forms part of the <\/span>identity of your company<\/span>, as well as a part of the experience for how the customer perceives you. Indeed, the box in which your goodies will arrive to the customer is a <\/span>key brand ambassador<\/span><\/a> of your enterprise, so investing in custom packaging can be equally as valuable as investing in an awesome website (maybe even more). Want your ambassador to feel as bored as they would be watching the grass grow with Enya as a soundtrack? Of course, you don\u2019t.<\/span><\/p>\n

\"Custom<\/p>\n

Now, there is a slight, but crucial difference between a boring and a \u00a0minimalistic, elegant design. Just a simple, nicely done logo could differentiate your box from the majority of others and make a lasting positive impact on your customer.<\/span><\/p>\n

Also, my subscription enterprise warrior, keep in mind that visually appealing and branded packaging is definitely an underutilized marketing method. So, when after reading this article, you apply the ideas and tricks to your own packaging, not only will that make you stand out from the crowd of competitors, but that new, distinctive look will be a powerful and lasting marketing tool.<\/span><\/p>\n

What makes awesome subscription box packaging design \u2013 even more awesome?<\/span><\/h2>\n

The first impression matters and surely you want your brand to be remembered, noticed or at least slightly more exciting than bills or the weekly city coupon magazine. You\u2019re into this business because, beyond the nice profit it could bring, you wish to create long lasting relationships with your subscribers and to, well, keep them in your base, so they could enjoy your products in years to come. <\/span><\/p>\n

Unfortunately, there is no manual or wise advice from a gray-haired guru sitting on the top of the mountain to unravel the process of hacking the packing. Indeed, there’s no secret recipe to subscription boxing perfection.<\/span><\/p>\n

\"Facepalm\"<\/p>\n

But, shed no tear, because we are going to utilize the tool every successful business owner or entrepreneur uses to improve and grow. Yes, we\u2019re going to dive into the very best examples of your sub-box competitors and learn from their practice. The next step would be for you to compare these examples to your own offering, style, branding, message, etc. and implement the similar principles (not the actual design, of course) into your packaging. Sometimes, it is enough to merely see a good solution, yell ‘<\/span>Woaaah why didn\u2019t I come up with this?’ <\/span><\/i>and let it cause an avalanche of creative ideas you could use in various ways.<\/span>
\n<\/span>
\n<\/span>But, before we go further, let\u2019s see what elements typically come together for an awesome, drool-worthy, awe-inspiring packaging design!<\/span><\/p>\n