{"id":845,"date":"2017-05-23T08:18:14","date_gmt":"2017-05-23T08:18:14","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=845"},"modified":"2023-05-12T15:03:51","modified_gmt":"2023-05-12T15:03:51","slug":"6-inventive-ways-get-free-samples-subscription-box","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/6-inventive-ways-get-free-samples-subscription-box\/","title":{"rendered":"6 Inventive Ways to Get Free Samples For Your Subscription Box"},"content":{"rendered":"

There is talk of how <\/span>giving away free samples is no longer viable<\/span>. However, the success of subscription boxes like BirchBox prove otherwise \u2014 a business that initially relied solely on free samples from large makeup companies.\u00a0<\/span><\/p>\n

But if you aren\u2019t convinced, here\u2019s why free samples are the way to go, whether you have fund or not.<\/span><\/p>\n

3 Key Benefits of Free Sample Sourcing<\/span><\/h2>\n

Whether you\u2019re operating on a big budget, a lean budget, or no budget at all, you want to keep your investment low, and the quality of your box fillings high. <\/span><\/p>\n

\"My<\/p>\n

Here\u2019s how free samples can help with that.<\/span><\/p>\n

1. Lower Price Points<\/strong><\/h3>\n

If you\u2019re filling your box for free (or, even if you\u2019re only partially filling it for free), you\u2019re investing far less in the business. Thus, you can afford to lower your price points. Nobody’s expecting you to offer free subscription boxes to customers, but when it comes to your own costs, you can get pretty close!<\/span><\/p>\n

The topic of pricing your subscription box is a long and complex one, but suffice it to say, the lower the fee, the more subscribers you\u2019ll attract. <\/span><\/p>\n

2. Decreased Subscriber Churn<\/strong><\/h3>\n

If you can string together a few suppliers each month to give you free samples by mail, your audience will love you for the variety you bring to their lives. <\/span><\/p>\n

By introducing your subscribers to new brands in industries they care about, they\u2019ve got a solid reason to keep paying your subscription fee. <\/span><\/p>\n

3. Better Professional Relationships<\/strong><\/h3>\n

Contrary to what you may think, many suppliers will want to give you free stuff by mail, because it benefits them, too. <\/span>
\nBy getting their samples in your box, your audience will get to see it and test it out \u2014 which could result in that subscriber purchasing products from the supplier. A free subscription box sample product could be the start of a wonderful business relationship.<\/span><\/p>\n

How to Find Free Samples for Your Subscription Box<\/span><\/h2>\n

Before we jump into the quest for free samples, it\u2019s important to keep something in mind: Not every niche is a great fit for free samples. This is especially true for products that have a high manufacturing costs, like handmade sweets.<\/span><\/p>\n

\"giphy\"<\/p>\n

Niches like the beauty space on the other hand, have a very low manufacturing cost and a very high retail value. This makes the decision to give away free samples as a marketing tool, perhaps as part of a beauty box free trial, a very easy one. <\/span><\/p>\n

Now that that\u2019s covered, here\u2019s how to procure free items to fill your monthly subscription box.<\/span><\/p>\n

1. Approach Local Stores<\/strong><\/h2>\n

The easiest place to start looking for free samples is your hometown.<\/span><\/p>\n

Visit some independent gift stores (or whatever store would suit your subscription box) to see if they\u2019re manufacturing anything themselves. If they are, your box is the perfect way for them to spread the word.<\/span><\/p>\n

2. Find Indie Manufacturers on Etsy<\/strong><\/h2>\n

Etsy is a goldmine for potential free sample products. Etsy is mostly populated with small and medium sized craft-style businesses. Their user base is pretty big, so it shouldn\u2019t be too difficult to string together a steady supply of vendors who are looking to expand the reach of their products.<\/span><\/p>\n

Plus, with their in-depth search function you can truly narrow your search down on the exact kind of goods you\u2019re looking for. You can even search by location, so you can reduce overall shipping costs.<\/span><\/p>\n

3. DM Smaller Brands on Instagram<\/strong><\/h2>\n

Instagram isn\u2019t just a powerful marketing tool, it\u2019s also an awesome place to find product to fill your subscription box.<\/span><\/p>\n

To maximize your benefit free samples should come from relevant brands. Start by searching for hashtags related to your niche and browsing the results. Think of hashtags that product vendors in your space will use, and you should be good to go. It might take some digging around, but hopefully you\u2019ll be able to find a handful of new brands you can partner with. <\/span><\/p>\n

You can also <\/span>find Instagram influencers<\/span><\/a> in your niche and see what kind of products they\u2019re recommending to their followers. Since these companies can afford to pay influencers to promote their products, they may have a budget for free product samples as well which you can leverage into being able to deliver cheap subscription boxes whose value is still super high.<\/span><\/p>\n

The best way to reach out to those brands is right there on Instagram, too. You just need to slide into their DMs.<\/span><\/p>\n

\"img\"<\/p>\n

4. Browse Through Niche eCommerce Sites<\/strong><\/h2>\n

Searching for smaller retailers on Amazon or Ali Baba can be time consuming. You\u2019re better off looking at niche eCommerce sites that are related to your own niche.<\/span><\/p>\n

For example, it you have a gamer-centric subscription box, you could find a ton of potential suppliers by visiting the site <\/span>ThinkGeek.com<\/span><\/a>. <\/span><\/p>\n

From there, you can check out products you like, and then track down the seller or manufacturer.<\/span><\/p>\n

5. Attend Trade Shows and Niche Events<\/strong><\/h2>\n

Trade shows or events related to your niche, from global subscription industry events<\/a> to smaller, local meetups are a great way to learn about new suppliers. Plus, you don\u2019t always have to attend the events to see who\u2019s actually attending. In some cases trade shows or events will publish their list of vendors online. That way you can browse the list from the comfort of your own sweatpants.<\/span><\/p>\n

However, if you are serious about sourcing products from certain vendors making that personal connection can go a long way.<\/p>\n

Plus, when vendors set up shop at an event or trade show you know they have a marketing budget that covers the event, they aren\u2019t operating on a shoestring. This means your chances of sourcing a free sample products are much higher, as they probably have a marketing budget that can handle free products.<\/p>\n

6. Good Ol\u2019 Google<\/strong><\/h2>\n

It\u2019s time to get crafty with your Google search, because by typing in the right keywords, you\u2019re going to find manufacturers who are desperate to get their products into your box.<\/p>\n

\"jim<\/p>\n

To make your Google searches more powerful, use Boolean operators.<\/p>\n

Boolean operators are specific search terms and search operators that will help you narrow down search results. This includes using things like quotation marks to search for specific words or phrases, or using phrases like \u201cand\u201d, \u201cor\u201d, and \u201cnot\u201d to further specify your search results.<\/p>\n

For a full list of useful operators you can use to filter down your search results <\/span>check out this resource<\/span><\/a>.<\/span><\/p>\n

Go Freely<\/strong><\/h2>\n

If you\u2019re looking to keep your investment as low as possible, then procuring free samples is the way to go. It may be hard to pitch the idea to certain retailers and manufacturers, so be sure to deploy our <\/span>negotiation techniques<\/span><\/a> to get the deal over the line. <\/span><\/p>\n

Have you had any success getting free samples for your subscription box? Let us know how you made it work in the comments below!<\/p>\n

[js-disqus]<\/p>\n","protected":false},"excerpt":{"rendered":"

There is talk of how giving away free samples is no longer viable. However, the success of subscription boxes like BirchBox prove otherwise \u2014 a business that initially relied solely on free samples from large makeup companies.\u00a0 But if you aren\u2019t convinced, here\u2019s why free samples are the way to go, whether you have fund […]<\/p>\n","protected":false},"author":7,"featured_media":846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"article_type":[567],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","article_type-article"],"acf":[],"yoast_head":"\n6 Inventive Ways to Get Free Samples For Your Subscription Box<\/title>\n<meta name=\"description\" content=\"Just like the BirchBox model, free samples are hot in subscription models. 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