{"id":857,"date":"2017-05-24T16:23:44","date_gmt":"2017-05-24T16:23:44","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=857"},"modified":"2023-05-12T15:35:32","modified_gmt":"2023-05-12T15:35:32","slug":"communication-basics-subscription-business-transactional-emails-101","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/","title":{"rendered":"Communication Basics for a Subscription Business: Transactional Emails 101"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Wouldn\u2019t it be nice if you could only pick the best products, put them in some beautiful boxes and ship it to those can\u2019t-wait-to-get-it subscribers and voila! Job done. As tempting as that sounds, the reality for any business owner is rather different and much more complex. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It includes a lot of planning, strategizing, learning and inevitably, communication. But not any kind of communication &#8211; well-planned, diplomatic, official correspondence to various individuals. Stay with us, introverts (and extroverts!), as it is easier than it sounds. Actually, it will be especially easy after this article, and maybe even enjoyable.<\/span><\/p>\n<p><img decoding=\"async\" class=\"img-responsive alignnone\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/1.jpg\" alt=\"computer typing\" width=\"600\" height=\"399\" \/>newsle<\/p>\n<p><span style=\"font-weight: 400;\">As you already witnessed, almost every part of running a subscription box business can be fun, if you have:<br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">good guides (here you are, so you do)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">an open-mind<\/span><\/li>\n<li><span style=\"font-weight: 400;\">creative approach<\/span><\/li>\n<li><span style=\"font-weight: 400;\">a constant desire to learn more. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The secret is &#8211; the best entrepreneurs share these characteristics &#8211; reliable sources, creativity and readiness to evolve.<br \/>\n<\/span><\/p>\n<p>Transactional communication via emails, which we are going to cover today, is just a piece of the puzzle. There are also marketing (or commercial) and company forms of communication as well. As their names clearly state, these types of correspondences are focused on either reaching out to people and attracting them to your offer, or both internal and external company management.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive alignnone\" src=\"https:\/\/www.subbly.co\/blog\/external-images\/media.giphy.com\/media\/fQZX2aoRC1Tqw\/giphy.gif?response_id=5925a5bbe0861219117b712e\" alt=\"typing funny\" width=\"533\" height=\"300\" \/><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Basically, transactional emails are focused on your customers &#8211; letting them know about certain information concerning their subscription and strengthening your relationship with them in general.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What the heck is a transactional email?<br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/blog.mailchimp.com\/what-is-transactional-email\/\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">, a transactional email is the one that\u2019s sent to the customer <\/span><b>based on particular action or the lack of it <\/b><span style=\"font-weight: 400;\">(trans &#8211; action). The trigger for this kind of an email could be something that a customer did (ordered, as an example) or the lack of action (they didn\u2019t complete the order because the alien invaded their computer, maybe).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further describe transactional emails, they can appear in these forms:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Weekly update<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opt-in (double opt-in)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Welcome email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Any \u2018thank you\u2019 email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Feedback survey<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unsubscribe email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Order confirmation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracking email or shipping notice &#8211; the most common one for a subscription business and the most important for us now.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A shipping notice is sent when the shipment of the box is initiated, after a product (or products) are ordered by your dear customer. Though it is usually sent as an automatic email, because nobody really expects you to physically be on the look-out for every move your business makes, there are a number of things to consider while crafting it.<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"img-responsive alignnone\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/cardboard-2147796_640.jpg\" alt=\"letter cardboard\" width=\"480\" height=\"640\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We will discover all the in-the-know, behind-the-scenes tactics to writing a proper shipping notice, as they can be a bit tricky. But first, let\u2019s see why is this so important (and as a busy business owner, your time is precious and you should use it on valuable things only) to write a proper transactional email.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The power of transactional emails <\/span><span style=\"font-weight: 400;\">(they may not sound powerful, but they are)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Though the transactional email is not a marketing email, it does carry certain possibilities for you to engage with your subscribers and even <\/span><a href=\"https:\/\/sendgrid.com\/blog\/what-is-transactional-email\/\"><span style=\"font-weight: 400;\">grow your customer base and revenue<\/span><\/a><span style=\"font-weight: 400;\">. So, how can you use a tool that is not a part of the marketing weaponry, in a marketing-like way?<\/span><\/p>\n<p><img decoding=\"async\" class=\"img-responsive alignnone\" src=\"https:\/\/www.subbly.co\/blog\/external-images\/media.giphy.com\/media\/SqmkZ5IdwzTP2\/giphy.gif?response_id=5925a644e926ecf171e589fe\" alt=\"surprise\" width=\"300\" height=\"246\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Harness the <\/span><b>deliverability<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Unlike most typical marketing emails, such as newsletters or outreach campaigns, your customers perceive transactional emails more positively. Perhaps it\u2019s the nature of these emails, because they are laser-focused and informative about the action that happened (or didn\u2019t happen). <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whatever the reason, less transactional emails get sent into the seventh circle of hell or more widely known as &#8211; the spam or junk folder.<\/span><\/span><\/span><\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rarely will you get that <\/span><b>level of attention<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So, transactional emails come as a consequence of an action (or inaction), you got that. Most often, there is a good reason why your customer made that move (action) and rest assured that your email will be read with deep attention. They expect information, not promotion, and we humans love valuable information. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whenever you have a chance to infuse a bit of healthy promotion into an informational content, take advantage of that chance.<br \/>\n<\/span><\/span><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/danbo-1206484_640.jpg\" alt=\"cardboard mascote\" width=\"640\" height=\"479\" \/><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How powerful is the <b>anticipation<\/b><span style=\"font-weight: 400;\">? <\/span><\/span><\/span><\/span><\/span><\/span>Imagine you just ordered the most awesome subscription box ever! You\u2019re not just going to get up from the computer and go on with your life, right? Closely and patiently, you are going to observe your inbox, refresh it over and over again (we\u2019re guilty of this), until you see that confirmation email. Yup, that one transactional email. See how fast you are learning!? Here, have an imaginary chocolate bar. Well, your customers are eagerly awaiting for that email, and it\u2019s a golden opportunity for you to grab their attention even more! Remember, you should use every single opening to connect with your subscribers and differentiate from your competitors, because truth be told, there are not many chances to do that.<\/li>\n<li style=\"font-weight: 400;\">Calls for <b>further action<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> are welcome. <\/span><\/span><\/span><\/span><\/span>When your subscriber reads anything from you, what are you dreaming about? Them hitting the delete button, of course. NOOOOOO! What you want them to do is &#8211; take further action. Usually, when it comes to marketing emails, it is extremely, painstakingly difficult to get a reader to take action. But with transactional emails, it comes naturally.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Whether it is clicking to activate an account or seeing the status of their package somewhere or anything similar, the customer has to make a move. This is also a genius chance for you to connect with them and engage on a deeper level. <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-a-transactional-email-ht#sm.00108617x17jxdyssfg19k47cq31g\"><span style=\"font-weight: 400;\">Submarine deep level<\/span><\/a><span style=\"font-weight: 400;\">, yes.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Shipping notice &#8211; an example of the transactional email<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Let\u2019s see how can you use the power of transactional emails and craft one that will successfully get your subscribers from point A to point B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll take a shipping notice as an example and take you by the hand, to show you a simple process of how to write it, like the true business master you are. A shipping notice is an important part of your business, as you\u2019re probably (hopefully) going to send out lots of them, so pay close attention. Follow us, young padawan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-1437\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/young-padawan.jpg\" alt=\"\" width=\"520\" height=\"292\" srcset=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/young-padawan.jpg 733w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/young-padawan-300x168.jpg 300w, https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/young-padawan-16x9.jpg 16w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><br \/>\n<\/span><\/p>\n<h3><b>Crystal clear, simple as ABC or 123<\/b><\/h3>\n<p>Remember that when you\u2019re sending a transactional email, the main things you are sending is information.<\/p>\n<p><span style=\"font-weight: 400;\">Hence, keep the text flow clear, easy to navigate through and simple in expression. Be careful of visuals, such as photos, graphics, even the use of colors, as it might distract the reader. Try to stick to plain text and links, give your best to avoid possible distractions.<\/span><\/p>\n<div class=\"alert alert-warning text-center\" style=\"margin: 50px 0;\">Try Subbly free for 14 days<br \/>\n<a class=\"btn btn-info btn-lg\" href=\"https:\/\/www.subbly.co\/admin\/auth\/register\">Signup &amp; Try Subbly For Free<\/a><\/div>\n<h3><i><span style=\"font-weight: 400;\">Wait a moment now &#8211; how can I connect with my customer (as you told me to), without visual stimuli?<\/span><\/i><\/h3>\n<p><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">Words are your friend, as they are the most powerful tool of communication. Seems so obvious, yet so many business people tend to forget this &#8211; words are your weapon. A weapon to reach, intrigue and keep your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/2.jpg\" alt=\"taking notes\" width=\"599\" height=\"398\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So, every single transactional email you write, including the shipping notice, should be clear, but personal. Greet your customer as you would say hi to your friend, but give all the necessary information. It\u2019s a fine blend of notifying, a personal approach and a professional tone.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>An example of the shipping notice<\/b><b><br \/>\n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s see what a shipping notice would look like, if your customer ordered a healthy food box.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> The Delicious Box coming your way!<\/span><\/p>\n<p><b>Body of the email:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hello there, (first name), how are you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m so happy to let you know that soon you\u2019re going to enjoy amazingly healthy food &#8211; YOUR DELICIOUS BOX is on its way! Yummy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your shipment started 12\/5\/2017 and we are sending you the box via USPS. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The box will arrive to:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Full name of the customer)<br \/>\n<\/span><span style=\"font-weight: 400;\">(Full address)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">(Contact details &#8211; optional)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure everything is fine, track your shipment here: <\/span><span style=\"font-weight: 400;\">(Insert tracking URL)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To make sure you\u2019re home when it arrives: it takes 2-3 days for the box to get to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask any questions, feel free to shoot us an email (we love emails!) to: <\/span><a href=\"mailto:help@yourbusiness.com\"><span style=\"font-weight: 400;\">help@yourbusiness.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Enjoy your Delicious Box, looking forward to seeing those mouthwatering Insta photos,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cheers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(First name) from YourBusiness.com<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>(Optional)<\/b><span style=\"font-weight: 400;\"> &#8211; add a sentence or two about a discount or any other offer that might interest your customer too. Do this carefully, discreetly, and never link an offer that has absolutely nothing to do with the ordered box. Connect the products as much as you can.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/gift-807_640.jpg\" alt=\"gift box\" width=\"640\" height=\"480\" \/><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Double check all the information<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To make sure that your customer is getting informed (and that is the essence of a transactional email), please check all the information and its order a couple of times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the factors to consider:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Is it clear?<br \/>\n<\/span><span style=\"font-weight: 400;\">Readable?<br \/>\n<\/span><span style=\"font-weight: 400;\">Well organized?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Is it boring? (It shouldn\u2019t be boring, no-no.)<\/span><\/h3>\n<h3><b>Which call to actions should you add?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After, and only after you have stated all the necessary info, consider adding a small call to action. It could either be a sharing button for social network(s) or a link to a group, if you have one, where your subscriber can connect with like-minded people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For monthly subscribers, it could be a comment box for them to include a testimonial of the products they\u2019re enjoying.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For new subscribers, it could be a question &#8211; how did they find out about your offer or an invite to join your newsletter, if you have one. To boost your knowledge and see how this works in practice, sign up for one of these <a href=\"https:\/\/www.subbly.co\/blog\/best-subscription-industry-newsletters\/\">subscription industry newsletters<\/a>. How do they communicate with you once you&#8217;ve entered your email?\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/3.jpg\" alt=\"mail truck\" width=\"599\" height=\"395\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You got it &#8211; whatever connects you with the subscribers more deeply, is welcome.<br \/>\n<\/span><b><br \/>\n<\/b><b>Always go one step beyond<br \/>\n<\/b><\/p>\n<p>Brainstorming material &#8211; how can you further improve and customize your other transactional emails?<br \/>\n<span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Remember, some of the transactional emails are: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">weekly updates, <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">opt-in confirmations (double opt-in), <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">welcome emails (oh, these are the powerful ones, such a nice way to instantly connect with your customer and keep them near!), <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">various \u2018thank you\u2019 emails (always be grateful), <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">feedback surveys and questionnaires, <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">unsubscribe emails (why not try to gently bring the customer back &#8211; with a bit of humor, carefully crafted?) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">and other confirmations of different kinds.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure that you\u2019re providing all the important information, in a nice, clear, simple order, with a little bit of personality, humor (if it fits in your brand and company voice), and originality. Now go and write some amazing emails!<\/span><\/p>\n<div class=\"alert alert-warning text-center\" style=\"margin: 50px 0;\">Try Subbly free for 14 days<br \/>\n<a class=\"btn btn-info btn-lg\" href=\"https:\/\/www.subbly.co\/admin\/auth\/register\">Signup &amp; Try Subbly For Free<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wouldn\u2019t it be nice if you could only pick the best products, put them in some beautiful boxes and ship it to those can\u2019t-wait-to-get-it subscribers and voila! Job done. As tempting as that sounds, the reality for any business owner is rather different and much more complex. It includes a lot of planning, strategizing, learning [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"article_type":[567],"class_list":["post-857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","article_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Communication Basics for a Subscription Business: Transactional Emails<\/title>\n<meta name=\"description\" content=\"Wondering how to properly communicate with your customers? Use these basic tips to get started to help your subscription business!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Basics for a Subscription Business: Transactional Emails 101\" \/>\n<meta property=\"og:description\" content=\"Wondering how to properly communicate with your customers? Use these basic tips to get started to help your subscription business!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/\" \/>\n<meta property=\"og:site_name\" content=\"Subbly&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SubblyCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-24T16:23:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T15:35:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/feat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1267\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Una\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@subbly\" \/>\n<meta name=\"twitter:site\" content=\"@subbly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Una\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/\"},\"author\":{\"name\":\"Una\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/f32fa11dc3972fce8f105c597175b00a\"},\"headline\":\"Communication Basics for a Subscription Business: Transactional Emails 101\",\"datePublished\":\"2017-05-24T16:23:44+00:00\",\"dateModified\":\"2023-05-12T15:35:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/\"},\"wordCount\":1785,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/feat.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/\",\"name\":\"Communication Basics for a Subscription Business: Transactional Emails\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/feat.jpg\",\"datePublished\":\"2017-05-24T16:23:44+00:00\",\"dateModified\":\"2023-05-12T15:35:32+00:00\",\"description\":\"Wondering how to properly communicate with your customers? Use these basic tips to get started to help your subscription business!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/feat.jpg\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/feat.jpg\",\"width\":1267,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/communication-basics-subscription-business-transactional-emails-101\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communication Basics for a Subscription Business: Transactional Emails 101\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"name\":\"Subbly's Blog\",\"description\":\"Learn about subscription businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#organization\",\"name\":\"Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-header.svg\",\"contentUrl\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-header.svg\",\"width\":114,\"height\":51,\"caption\":\"Subbly\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SubblyCo\\\/\",\"https:\\\/\\\/x.com\\\/subbly\",\"https:\\\/\\\/www.instagram.com\\\/subbly\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/#\\\/schema\\\/person\\\/f32fa11dc3972fce8f105c597175b00a\",\"name\":\"Una\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b90e975117b01b325e46b3d0fbac740d25658209b4c42349bc30ae7496f47735?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b90e975117b01b325e46b3d0fbac740d25658209b4c42349bc30ae7496f47735?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b90e975117b01b325e46b3d0fbac740d25658209b4c42349bc30ae7496f47735?s=96&d=mm&r=g\",\"caption\":\"Una\"},\"description\":\"\u0421ontent creator at Subbly\",\"url\":\"https:\\\/\\\/www.subbly.co\\\/blog\\\/author\\\/rankingpress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Communication Basics for a Subscription Business: Transactional Emails","description":"Wondering how to properly communicate with your customers? Use these basic tips to get started to help your subscription business!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/","og_locale":"en_US","og_type":"article","og_title":"Communication Basics for a Subscription Business: Transactional Emails 101","og_description":"Wondering how to properly communicate with your customers? Use these basic tips to get started to help your subscription business!","og_url":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/","og_site_name":"Subbly&#039;s Blog","article_publisher":"https:\/\/www.facebook.com\/SubblyCo\/","article_published_time":"2017-05-24T16:23:44+00:00","article_modified_time":"2023-05-12T15:35:32+00:00","og_image":[{"width":1267,"height":500,"url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/feat.jpg","type":"image\/jpeg"}],"author":"Una","twitter_card":"summary_large_image","twitter_creator":"@subbly","twitter_site":"@subbly","twitter_misc":{"Written by":"Una","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/#article","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/"},"author":{"name":"Una","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/f32fa11dc3972fce8f105c597175b00a"},"headline":"Communication Basics for a Subscription Business: Transactional Emails 101","datePublished":"2017-05-24T16:23:44+00:00","dateModified":"2023-05-12T15:35:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/"},"wordCount":1785,"commentCount":0,"publisher":{"@id":"https:\/\/www.subbly.co\/blog\/#organization"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/feat.jpg","articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/","url":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/","name":"Communication Basics for a Subscription Business: Transactional Emails","isPartOf":{"@id":"https:\/\/www.subbly.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/#primaryimage"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/#primaryimage"},"thumbnailUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/feat.jpg","datePublished":"2017-05-24T16:23:44+00:00","dateModified":"2023-05-12T15:35:32+00:00","description":"Wondering how to properly communicate with your customers? Use these basic tips to get started to help your subscription business!","breadcrumb":{"@id":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/#primaryimage","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/feat.jpg","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/05\/feat.jpg","width":1267,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.subbly.co\/blog\/communication-basics-subscription-business-transactional-emails-101\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.subbly.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Communication Basics for a Subscription Business: Transactional Emails 101"}]},{"@type":"WebSite","@id":"https:\/\/www.subbly.co\/blog\/#website","url":"https:\/\/www.subbly.co\/blog\/","name":"Subbly's Blog","description":"Learn about subscription businesses","publisher":{"@id":"https:\/\/www.subbly.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.subbly.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.subbly.co\/blog\/#organization","name":"Subbly","url":"https:\/\/www.subbly.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/04\/logo-header.svg","contentUrl":"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2022\/04\/logo-header.svg","width":114,"height":51,"caption":"Subbly"},"image":{"@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SubblyCo\/","https:\/\/x.com\/subbly","https:\/\/www.instagram.com\/subbly\/"]},{"@type":"Person","@id":"https:\/\/www.subbly.co\/blog\/#\/schema\/person\/f32fa11dc3972fce8f105c597175b00a","name":"Una","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b90e975117b01b325e46b3d0fbac740d25658209b4c42349bc30ae7496f47735?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b90e975117b01b325e46b3d0fbac740d25658209b4c42349bc30ae7496f47735?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b90e975117b01b325e46b3d0fbac740d25658209b4c42349bc30ae7496f47735?s=96&d=mm&r=g","caption":"Una"},"description":"\u0421ontent creator at Subbly","url":"https:\/\/www.subbly.co\/blog\/author\/rankingpress\/"}]}},"_links":{"self":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/comments?post=857"}],"version-history":[{"count":1,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/857\/revisions"}],"predecessor-version":[{"id":4578,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/posts\/857\/revisions\/4578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media\/858"}],"wp:attachment":[{"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/media?parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/categories?post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/tags?post=857"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.subbly.co\/blog\/wp-json\/wp\/v2\/article_type?post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}