{"id":904,"date":"2017-05-31T19:27:58","date_gmt":"2017-05-31T19:27:58","guid":{"rendered":"https:\/\/www.subbly.co\/blog\/?p=904"},"modified":"2022-05-25T22:09:29","modified_gmt":"2022-05-25T22:09:29","slug":"successful-pre-launch-guide","status":"publish","type":"post","link":"https:\/\/www.subbly.co\/blog\/successful-pre-launch-guide\/","title":{"rendered":"How To Set Up A Pre-launch Page For Your Subscription Box Service"},"content":{"rendered":"

The main goal of the pre-launch campaign is to raise interest and curiosity for your soon-to-be-launched business (turning visitors into an audience, then into loyal customers).<\/p>\n

Your objective should be to turn indifference into interest and then, magically transform that attraction into idolization.<\/p>\n

What is a pre-launch?<\/span><\/h2>\n

Though this is actually self-explanatory, a pre-launch comes before the actual launch (whether it be a business, product, object, etc.). You can also view it as a great beginning of your entire launch process. <\/span><\/p>\n

Yup, many entrepreneurs do not get this entirely, but the launch is not a single task, it\u2019s an entire process. <\/span>
\n<\/span>
\n<\/span>A pre-launch, or a launch teaser, is a marketing technique that is used to introduce people to your business and what kind of value it can provide to them. Merely making an introduction of your business and raising interest is not enough, though. <\/span><\/p>\n

So, we won\u2019t settle for less than the \u2018OMG, WOW, TAKE MY MONEY\u2019 effect for your shiny new subscription business!<\/span>
\n<\/span>\"take<\/span><\/p>\n

The impact of a pre-launch is crucial – as it raises an interest for what you have to offer to <\/span>as many people as possible<\/span><\/a>. This will make them eager to be one of the first to buy\/subscribe to your product\/business.<\/span>
\n<\/span>
\n<\/span>When it comes to subscription businesses, a pre-launch usually comes in a form of: <\/span>
\n<\/span><\/p>\n

    \n
  1. an eye-catching landing page, <\/span><\/li>\n
  2. various ways to drive traffic to it\u00a0and<\/span><\/li>\n
  3. nurturing the email list created from it. <\/span>
    \n<\/span><\/li>\n<\/ol>\n

    Moving forward, these will be our three magic stages that will lead to a fruitful pre-launch campaign!<\/p>\n

    How does a pre-launch work?<\/span>
    \n<\/span><\/h2>\n

    A pre-launch is a process hosted on your landing page. It\u2019s based on a rather simple idea – driving traffic to your landing page and convert those visitors into leads for your business! <\/span><\/p>\n

    When a visitor comes to your landing page and sees the idea\/offer, he or she will find your lead magnet that will provide certain value in exchange for their email address.<\/span>
    \n<\/span>\"deep<\/span><\/p>\n

    Another way to catch the visitor\u2019s email address is to make a \u2018launching soon, stay tuned\u2019 kind of sign-up button. <\/span>
    \n<\/span>
    \n<\/span>We believe that this concept sounds familiar to you, but why should you bother with a pre-launch instead of jumping into the actual launch right away? We\u2019re happy you asked!<\/span>
    \n<\/span><\/p>\n

    The importance of a pre-launch campaign <\/span><\/h2>\n

    A pre-launch, also known as a soft launch, is a great way to test a quality of a new business idea without suffering massive losses.<\/p>\n

    It is also an excellent way to market your subscription business and gain some new, hopefully loyal customers before the actual launch.<\/p>\n

    That\u2019s exactly what we love here at Subbly – smart ways to reach more customers, while not selling an arm and a leg in the process.<\/p>\n

    Setting up a pre-launch does require some effort and know-how, but the return for your business is immediate – you\u2019ll definitely gain some clarity on how well customers respond to your offers. Based on this, you will be able to coordinate and undertake further steps with more confidence and relevant data. \u00a0<\/span><\/p>\n

    Try Subbly free for 14 days
    \n    Signup & Try Subbly For Free<\/a><\/div>\n

    Let\u2019s get to work and uncover the exact process of preparing and sharing your pre-launch!<\/span><\/p>\n

    \"business<\/b><\/h3>\n

    Stage 1: How to set up a landing page<\/span><\/h1>\n

    To begin the pre-launch process, we need that one place in the vastness of the Internet, where visitors will discover:<\/span><\/p>\n

      \n
    1. What kind of products you\u2019re offering in your subscription business<\/span><\/li>\n
    2. Which need\/desire\/interest your offer satisfies<\/span><\/li>\n
    3. A call for action\/opt-in form that the visitor can\u2019t help but click<\/span>
      \n<\/span><\/li>\n<\/ol>\n

      A place where all this can be nicely presented and easily found by people is definitely <\/span>a landing page<\/b>. <\/span><\/p>\n

      \"landing<\/p>\n

      What is a landing page anyway?<\/h2>\n

      When it comes to marketing and advertising, <\/span>the landing page<\/span><\/a> is usually a standalone page – not connected to your website homepage. It sounds funny, because it would be logical to always try to lead the reader your main website, but that\u2019s not the case with landing pages.<\/span><\/p>\n

      The clever reason beside this is because the goal is to limit the options for every visitor, thus making the opt-in button the focus. <\/span>
      \n<\/span>
      \n<\/span>It is a choice of either subscribe and be happier, or leave and miss out on amazing stuff.<\/span><\/p>\n

      \"wise<\/p>\n

      How to set up a landing page<\/span><\/h2>\n

      Setting up your landing page is a rather easy job, but designing it and coming up with catchy (but not sleazy) and engaging messaging is the tough part. Technically, you can enjoy a user-friendly, super-simple page builder to easily create and adjust your page.<\/p>\n

      Here are our platforms of choice, so consider them to set up a landing page that thousands will enjoy:<\/span>
      \n<\/span><\/p>\n