- \n
- The audience hungry to discover new products<\/li>\n
- Satisfying the recurring, actual need<\/li>\n
- Making the subscribers happy or enabling them to make someone else happy (a relative, a friend)<\/li>\n
- Creating the emotional connection\/relationship with customers<\/li>\n
- Making people want more<\/li>\n
- Contributing to different lifestyles<\/li>\n<\/ol>\n
![\"subscription](\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/06\/box-158523_640.png\")
<\/p>\nCombine three or more of these factors and you\u2019ll be on a good path for a successful, long-term subscription business. Now that you know what makes a box awesome, it\u2019s time to get really productive with products. Let\u2019s roll!<\/p>\n
Types of products<\/h2>\n
<\/b>Almost anything that can fit into a box and is not a weapon or a drug can be a product in a subscription box. That is the beauty of this business, as it gives you the creative freedom and a possibility to merge fun, usefulness, and profit.<\/p>\n
Start with thinking about products you\u2019d love to see on your doorstep regularly, then consider which niche to pick (we\u2019ll dig into niches soon, stay tuned).<\/p>\n
Here are just some of the categories and ideas you can explore while brainstorming your Subbox offer. The truth is, whatever people love to buy could find its place in a subscription box!<\/p>\n
![\"excited](\"https:\/\/www.subbly.co\/blog\/external-images\/media.giphy.com\/media\/DpB9NBjny7jF1pd0yt2\/giphy.gif\")
<\/p>\n- \n
- Beauty and fashion related products<\/strong>\n
- \n
- Either focused on women (make-up, accessories, jewellery, luxury bags) or men (shaving accessories or neckties, as an example)<\/li>\n
- Deodorants (this is great as it is regularly used and if you could think of a unique brand behind it, it could make for a powerful product line), dental care products, soaps – especially natural ones are a great product idea<\/li>\n
- T-shirts, connected to a specific community (gamers, artists, police, Martians, etc) or a subscription for socks and underwear<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n
- DIY, arts, crafts<\/strong>\n
- \n
- Technology DIY projects<\/a> with parts and instructions (Wanna build your own drone? Sure you do), jewellery making<\/a> projects, origami supplies and instructions, knitting materials<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n
- Books, comic books, magazines<\/strong>\n
- \n
- One of the most popular types of subscription boxes! Some ways to elevate these businesses include sending out signed copies or posters beside the regular book offer. Also, creating an engaging community might be the key to a steady growing subscription business.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
![\"colorful](\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/06\/childrens-birthday-570813_640.jpg\")
<\/p>\n- \n
- Children books, toys, education products<\/strong>\n
- \n
- Either in the form of science experiments, art projects, or games and toys, this category is a true playground for your entrepreneur creativity. The key is to offer products that are both fun and educational – the best possible combination, right?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n
- Food and beverages<\/strong>\n
- \n
- There are restrictions on mailing alcohol, but you can offer home brew kits to people! A kind of drinkable DIY project, can\u2019t get better than that.<\/li>\n
- Someone mentioned food? Eatable subscription boxes exist too, such as those for healthy meals, pie of the month (yum!) or microwave-ready ingredients. Truly a niche you can go wild with ideas in. Oh yes, and could you please make another chocolate subscription box? Never enough of chocolate. Appreciated.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n
- Pet products<\/strong>\n
- \n
- Because our furry friends also deserve a box (beside the litter box, sure) – be it for dogs, cats, birds, lizards, or any other kind of animal, there are various subscription options. We know it\u2019s difficult to put yourself in an animal\u2019s position and realise what they would like, but yet again, this field is ripe for creativity and innovation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
![\"Cat](\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2019\/07\/cat-in-the-box.jpg\")
<\/p>\n- \n
- Fitness, health, and outdoor activities<\/strong>\n
- \n
- From bird-watching, sport equipment, vitamins, and even sport clothes, this category it is certainly a fertile one.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n
- House and garden<\/strong>\n
- \n
- Gardening boxes with seeds, herbs, or flowers fall into this category, as well as cleaning supplies, decoration, etc.<\/li>\n
- Car cleaners, rags, and similar, because it is also a part of everyday living<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n
- Gaming and similar topics<\/strong>\n
- \n
- Beside sending out the games themselves, you could dive into a mystery and puzzle subscription if that\u2019s what you\u2019re passionate about. Boxes such as this one<\/a> provide intriguing challenges every month, maybe something like that could be a good option for you?<\/li>\n
- Magic learning products, like tricks explanation, special cards, etc.<\/li>\n
- This one is focused directly on the already pretty addicted audience – trading cards and games are an endless field of possibilities.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n
- Further ideas<\/strong>\n
- \n
- Subbox about national parks (examples, recommendations, history, guides, maps) – this nice idea could be expanded to traveling in general<\/li>\n
- Vinyl sales and similar vintage geeky products<\/li>\n
- 3D printing – cartridges and designs many hobbyists would enjoy<\/li>\n
- Strings for instruments or other musical equipment could be a lucrative option<\/li>\n
- Novelty subscriptions – cigars, disguises, and spy boxes<\/li>\n
- Fan boxes of different kinds (focused on TV shows, sports teams, music, or movie stars, and similar).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
As you can see, there are many possibilities for you to explore when it comes to potential products! But how can you decide what to focus on when they all seem so tempting?<\/p>\n
Try Subbly free for 14 days
\nSignup & Try Subbly For Free<\/a><\/div>\nYou could begin with a topic\/product you are passionate about, or the one(s) you think are underrated or not utilised enough. Still, you can avoid many errors and losses by defining who your ideal subscribers are and in which niche they belong to.<\/p>\n
So, we\u2019ll begin with defining who your perfect customer is exactly, and how can you use the best of this knowledge.<\/p>\n
![\"special](\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/06\/made-1619751_640.jpg\")
<\/p>\nDefining the niche and the target market<\/h2>\n
What is a niche? Is it bird, is it a plane?<\/p>\n
It\u2019s neither a bird, a plane or Superman, it is the lifestyle, market or a trend that your subscription business (or any business, really) is serving with goodies of all kinds.<\/p>\n
Is the business idea the same thing as a niche? Let us elaborate: no. An idea itself is worth almost nothing, until it\u2019s put in the perspective of real human need or desire.<\/p>\n
As an example, if the products of your subscription business are healthy snacks, think beyond the products themselves and discover what kind of people would benefit the most from it. Try to grasp the entire culture or a trend behind the particular product.<\/p>\n
This will make the procurement process easier, more focused and productive at the end.<\/p>\n
![\"confident](\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/06\/giphy-3.jpg\" "\\"confident")
<\/p>\nSome of the questions you could begin with are:<\/p>\n
- \n
- What is the story behind this product(s)?<\/li>\n
- Who are my typical customers (try to define this as detailed as possible – age, gender, location, profession, interests, etc.)?<\/li>\n
- Do they belong in a community – what kind of community?<\/li>\n
- What are the products they are already using, what is missing?<\/li>\n
- Do those products have something in common?<\/li>\n
- The most successful product in that niche is…? (As always, try to learn as much as you can from your competitors)<\/li>\n
- Do I have a \u2018secret ingredient\u2019,<\/a> something that sets me apart from the completion?<\/li>\n
- How similar am I to my target audience – can I connect with them through boxes and how?<\/li>\n
- What are the \u2018extras\u2019 I could bring into this market?<\/li>\n
- How can I make my target market\u2019s life easier or better?<\/li>\n<\/ol>\n
![\"cardboard](\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/06\/beige-16875_640.jpg\")
<\/p>\nOnce you have chosen your niche and your target market (well done!), it will be much easier to select the right products for those customers. The combination of what they truly and regularly need, with a pinch of extra surprises or something that enhances their experience might be the right path to follow. If you cover these steps with focus and intention, you\u2019ll be ahead of many unprepared subscription box amateurs. A dose of healthy competitiveness is definitely needed in this world.<\/p>\n
Defining the value of your box and the story behind it<\/h2>\n
When crafting your amazing subscription box, which will be nothing like any other box on the face of this planet, there is one more thing to consider.<\/p>\n
Defining the value of your subscription box goes way beyond the mere monetary value. It is the story, a message, or an idea you want to share with your subscribers. Basically, the reason why you\u2019re offering exactly what you are offering, and in a specific way.<\/p>\n
Remember when we spoke about healthy food products? Good, let\u2019s see what kind of value lies behind that offer.<\/p>\n
First of all, think of a way to make the entire experience, from unboxing to actual consummation, pleasant and rewarding. You\u2019re not going to focus on nutritional values only, but tackle the philosophy of happy, energetic living as well. Also, merge it with the design, choice, and arrangement of products too, to get the entire picture. Skip the plastic and keep it organic. Catch our drift?<\/p>\n
![\"gift](\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/06\/gift-1760899_640.jpg\")
<\/p>\nDo not<\/i><\/b> skip this part, as not keeping the value of your business can negatively affect your reputation and even draw people away from what you have to offer. When it comes to the product procurement in particular, see if they are aligned to the value you are advocating in your business.<\/p>\n
Is the box half-empty or half-full?<\/h2>\n
Your box can either make the recipient feel optimistic or disappointed in the subscription box and its product(s).<\/p>\n
Even if you got everything covered, from the type of product you will use, the particular niche\/target market, as well as the value with a strong message behind it, there is a step that if done wrong, could make your customers want to unsubscribe.<\/p>\n
As simple as it might be, what really matters is how your box looks when it\u2019s opened up. Here are some questions to consider:<\/p>\n
- \n
- Do your products look nice, representative, attractive?<\/li>\n
- Is there too much unused space in your box, making it feel \u2018half-empty\u2019?<\/li>\n
- The filling between the products, is it aligned with the overall design and does it look messy?<\/li>\n
- Are the products separated and nicely arranged? Or does it seems like someone just randomly threw them into the box (unless your business\u2019s message is based on chaos and anarchy, then alright)?<\/li>\n
- Is the quality and worth of products apparent, or does the package makes it look poor?<\/li>\n
- Is there variety or are there several versions of the same product that does serve the same purpose?<\/li>\n<\/ol>\n
![\"work](\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/06\/season-1985856_640.jpg\")
<\/p>\nMake sure that your box looks nice both inside and out, trust us, you won\u2019t regret it. When choosing and arranging the products inside the subscription box, think of the way you like things to be organised and presented.<\/p>\n
This is the best way, in general, to provide high-quality service.<\/p>\n
Try Subbly free for 14 days
\nSignup & Try Subbly For Free<\/a><\/div>\nThink of the boxes you enjoy opening<\/a>, the products inside you enjoy discovering – how can you make your subscribers faint in amazement? Simple as that.<\/p>\n
Choosing the right vendors<\/h2>\n
Vendors are nice people who provide products for your boxes. It\u2019s needless to stress out how important it is to achieve and maintain a healthy relationship with your vendors. Your business relies on their products, but they will also immensely benefit from all the promotion and sales your subscription boxes will bring.<\/p>\n
Just in case, let\u2019s turn the spotlight on the quality, reputation, and reliability of the vendors you choose. Keep in mind that this is the core of your subscription business.<\/p>\n
We know that there are a lot of cores, essences, and insanely important parts of the business, but the truth is, everything is important and you should pay attention to multitude of aspects if you wish to do this well.<\/p>\n
![\"question](\"https:\/\/www.subbly.co\/blog\/external-images\/media.giphy.com\/media\/l0HlRnAWXxn0MhKLK\/giphy.gif\")
<\/p>\nChoosing vendors of trust that have proven to give value over and over again is a wise move for any subscription entrepreneur. Use every channel available and make sure you did all necessary calculations in order to evaluate potential vendors.<\/p>\n
Choosing the right procurement strategy<\/h2>\n
Ah, the strategy! The main ones you can use when it comes to this challenge are free samples<\/a>\/product marketing, or wholesale, less or at cost buying of products.<\/p>\n
The first one, free sample\/product marketing, is when the vendor is presented to the highly qualified customers (you already know exactly who they are from step one above). What you basically do is offer the products for your subscribers to discover, being the connection between the vendor and the customers.<\/p>\n
As you can imagine, this is an excellent way to create loyal customers, but it comes with a risk – it takes a lot of time and you might need to rely on different vendors.<\/p>\n
The second option, actually buying the products, is much more sustainable and easier to grow on. Not to mention that it\u2019s interesting for vendors themselves, primarily because of the large order volumes involved. In both scenarios, eager customers are discovering their products which puts you in a good negotiating<\/a> position, too.<\/p>\n
The downside of this strategy is that you\u2019ll be spending precious money and will need to calculate the expenses with special care and attention. Also, your boxes will need to be priced accordingly.<\/p>\n
![\"packed](\"https:\/\/www.subbly.co\/blog\/wp-content\/uploads\/2017\/06\/gifts-570821_640.jpg\")
<\/p>\nMaintaining high quality and trust<\/h2>\n
Once you got things in order, the goal is to maintain the same level of quality, trust, and overall subscriber happiness for months or years to come.<\/p>\n
- Beside sending out the games themselves, you could dive into a mystery and puzzle subscription if that\u2019s what you\u2019re passionate about. Boxes such as this one<\/a> provide intriguing challenges every month, maybe something like that could be a good option for you?<\/li>\n
- Gaming and similar topics<\/strong>\n
- House and garden<\/strong>\n
- From bird-watching, sport equipment, vitamins, and even sport clothes, this category it is certainly a fertile one.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- Fitness, health, and outdoor activities<\/strong>\n
- Because our furry friends also deserve a box (beside the litter box, sure) – be it for dogs, cats, birds, lizards, or any other kind of animal, there are various subscription options. We know it\u2019s difficult to put yourself in an animal\u2019s position and realise what they would like, but yet again, this field is ripe for creativity and innovation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- Pet products<\/strong>\n
- Food and beverages<\/strong>\n
- Either in the form of science experiments, art projects, or games and toys, this category is a true playground for your entrepreneur creativity. The key is to offer products that are both fun and educational – the best possible combination, right?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- Children books, toys, education products<\/strong>\n
- One of the most popular types of subscription boxes! Some ways to elevate these businesses include sending out signed copies or posters beside the regular book offer. Also, creating an engaging community might be the key to a steady growing subscription business.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- Books, comic books, magazines<\/strong>\n
- Technology DIY projects<\/a> with parts and instructions (Wanna build your own drone? Sure you do), jewellery making<\/a> projects, origami supplies and instructions, knitting materials<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- DIY, arts, crafts<\/strong>\n
- Beauty and fashion related products<\/strong>\n
![\"crown](\"https:\/\/www.subbly.co\/blog\/external-images\/media.giphy.com\/media\/gf6iP1NIcDk7S\/giphy.gif\")
<\/p>\n