We looked at some other competing services and we found Subbly had the best subscription feature set. By far the most powerful feature is the survey builder tool that allowed us to increase our average customer spend by 35%

Sewers Club
Ontario, Canada

Can’t say how honored we are to feature the business Sewers Club on our growing platform. Learn what it takes to bring the parents' brick and mortar store online and scale a business to considerable heights in less than 2 years. Sewers Club is a story of passion that led to business success!

Tell us the name of your company and briefly describe your business and product.

Sewers Club is a monthly sewing subscription box company that was started in August 2018. Each of our boxes includes everything you need to complete a fun sewing project every month.

What inspired you to start your business?

My mother owns and operates a local fabric store and I noticed how much people loved sewing clubs and kits. So I thought, why not take it online?

Every business is on a mission. What is your mission as it relates to Sewers Club?

Many sewers are familiar with local sewing clubs and guilds where sewers are able to share their projects, fabrics, and socialize with fellow sewers. Sewers Club’s mission is to encompass the characteristics of these “real world” sewing clubs and bring them online. Our goal is to create an online sewing community where sewers from all over can come together and share their love for sewing. The monthly project not only helps sewers learn new skills, but they can watch videos, connect with other sewers, and share their projects with a community of hundreds of members.

What accomplishment are you most proud of so far?

Over the past two years of owning and operating our own business, we are extremely proud of its growth. Hitting 500 subscribers earlier this year was an amazing moment in our journey. Just the thought of having a community of 500 sewers was a great accomplishment we are very proud of. Another key accomplishment was moving our small business into our very first office and hiring staff to help with our continued growth. We never thought we would get this far and are excited to continue growing.

We are so proud of hitting our 500 subscriber milestone and just being able to work on this full-time.

Free Webinar: How To Quickly Build a Business With Recurring Revenue

Every week, Subbly hosts a free webinar to teach budding entrepreneurs and business owners how to create recurring revenue. You’ll learn how to build a subscription ecommerce store from scratch and how to start selling subscriptions with any existing store.

How did you get your first customers and how long did it take?

We started Sewers Club in August 2018, we didn’t really know how long (if at all) it would take to get our first customer. We created a Facebook post about our box, got an influencer to share it, and within a few hours we had our first sale! We then reached out to more YouTube influencers and it all cascaded from there.

Why is it necessary for you to have a subscription billing model and not just one-time purchases?

By having a subscription billing model we know how much fabric we need to order and don’t have to worry about getting stuck with it. We also love how we don’t have to focus so much energy on acquiring new customers as we are guaranteed to have them because of the recurring model.

What made you decide on Subbly to support your business instead of something else?

We looked at some other competing services and we found Subbly had the best subscription feature set. By far the most powerful feature is the survey builder tool that allowed us to increase our average customer spend by 35%. We also loved how quick and easy it was to get started, not to mention the Subbly support team is amazing. Whenever we have an issue they’re there to assist us!

What is your advice for someone who is just starting a subscription business?

Do your research and know your numbers! We spend over a month researching what to put in the boxes, the potential cost, what to charge (tip: know your shipping costs). Even after you have customers stay on top of those numbers, know your customer's Life Time Value (LTV) and your customer acquisition cost. We would also suggest really focusing on the product itself because if your product just sucks then no subscription model will save you.

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