Can’t say how honored we are to feature the business Sewers Club on our growing platform. Learn what it takes to bring the parents' brick and mortar store online and scale a business to considerable heights in less than 2 years. Sewers Club is a story of passion that led to business success!
Sewers Club is a monthly sewing subscription box company that was started in August 2018. Each of our boxes includes everything you need to complete a fun sewing project every month.
My mother owns and operates a local fabric store and I noticed how much people loved sewing clubs and kits. So I thought, why not take it online?
Many sewers are familiar with local sewing clubs and guilds where sewers are able to share their projects, fabrics, and socialize with fellow sewers. Sewers Club’s mission is to encompass the characteristics of these “real world” sewing clubs and bring them online. Our goal is to create an online sewing community where sewers from all over can come together and share their love for sewing. The monthly project not only helps sewers learn new skills, but they can watch videos, connect with other sewers, and share their projects with a community of hundreds of members.
Over the past two years of owning and operating our own business, we are extremely proud of its growth. Hitting 500 subscribers earlier this year was an amazing moment in our journey. Just the thought of having a community of 500 sewers was a great accomplishment we are very proud of. Another key accomplishment was moving our small business into our very first office and hiring staff to help with our continued growth. We never thought we would get this far and are excited to continue growing.
We are so proud of hitting our 500 subscriber milestone and just being able to work on this full-time.
Every week, Subbly hosts a free webinar to teach budding entrepreneurs and business owners how to create recurring revenue. You’ll learn how to build a subscription ecommerce store from scratch and how to start selling subscriptions with any existing store.
We started Sewers Club in August 2018, we didn’t really know how long (if at all) it would take to get our first customer. We created a Facebook post about our box, got an influencer to share it, and within a few hours we had our first sale! We then reached out to more YouTube influencers and it all cascaded from there.
By having a subscription billing model we know how much fabric we need to order and don’t have to worry about getting stuck with it. We also love how we don’t have to focus so much energy on acquiring new customers as we are guaranteed to have them because of the recurring model.
We looked at some other competing services and we found Subbly had the best subscription feature set. By far the most powerful feature is the survey builder tool that allowed us to increase our average customer spend by 35%. We also loved how quick and easy it was to get started, not to mention the Subbly support team is amazing. Whenever we have an issue they’re there to assist us!
Do your research and know your numbers! We spend over a month researching what to put in the boxes, the potential cost, what to charge (tip: know your shipping costs). Even after you have customers stay on top of those numbers, know your customer's Life Time Value (LTV) and your customer acquisition cost. We would also suggest really focusing on the product itself because if your product just sucks then no subscription model will save you.