The main goal of the pre-launch campaign is to raise interest and curiosity for your soon-to-be-launched business (turning visitors into an audience, then into loyal customers). Your objective should be to turn indifference into interest and then, magically transform that attraction into idolization. What is a pre-launch? Though this is actually self-explanatory, a pre-launch comes […]
Imagine the most beautiful stack of perfectly designed subscription boxes, filled with both useful and appealing products. I know, no need to imagine, as that probably perfectly describes your gorgeous stack of subscription boxes. You would subscribe to your own offer, if only you could, wouldn’t you? All the time and money you invested in […]
Wouldn’t it be nice if one could only pick the best products, put them in some beautiful boxes and ship it to those can’t-wait-to-get-it subscribers and voila! Job done. As tempting as that sounds, the reality of any business owner is rather different and much more complex. It includes a lot of planning, strategizing, learning […]
Getting into the subscription box business can be an exciting, rewarding, but quite a confusing journey. Many challenges can appear, such as choosing the right packaging that will make the subscribers jump, scream or faint (or preferably all three) of joy when they lay their eyes on the box. That’s how the experience of getting […]
They say you can’t judge a book by it’s cover, but what about a box? Is the visual element really that important? The truth is, yes, branding is a critical part of marketing for any business, especially for subscription businesses. We humans are visual creatures, after all. And for a sub-box adventure in particular, the […]
Remember that moment of anticipation, when you’re holding an unwrapped birthday present in your hands? You’re trying to figure out what is inside by shaking and turning the box around, while closely observing the reaction of your gift-giver, with an insightful Sherlock-worthy attitude. Subscription boxes bring this kind of joy to people all around the […]
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