1000’s of Subbly customers use our platform each day to power their subscription boxes. They are all different. They all have their own quirks and requirements. No two are the same.
But we can categorize them into a few areas. We’ve written a comprehensive guide to starting your own subscription box which covers this area already, but here’s the TL:DR version for you.
We’ve noticed that if you’re passionate about something, you’ll actually want to do it, and you’ll tend to do a much better job of it in the long term. Think about some of your passions. What would a person like you want to receive in the mail each month or quarter that would support that passion?
There will be more people with competing boxes in your niche than you would think. So it’s important to either find something unsaturated or you’ll need to be really clear about how you are different or distinctive.
An existing audience or community of enthusiasts (an available market)
A product category that isn’t a short-term fad so the business model is “evergreen”
Fans are receptive to continuous discovery. I.e. they are always looking for something else, or something new
There’s a constant appetite for something else or something more. Their needs are recurring and you can satisfy them with a recurring box
There’s an emotional need for it. It fits into their way of life (tribes/affiliations) or they want to give it as a gift to someone else to give them joy or some other emotional need is fulfilled
One of the original subscription concepts was a book club. Made famous by Opera and many before her, a reading club is one of the easiest ways to start.
But it doesn't always have to be a physical book.
When starting a food subscription box business you really need to know that your customers are going to receive their food fresh and on time. This means you need to make sure your supporting tech is reliable and fits your business model.
From the moment you cook the food or prepare it to the moment it lands on their table, you need to be confident that this process is straightforward and flexible enough to achieve a smooth experience.
Our skip feature works really well with food subscription box businesses. We have lots of food based subscription businesses running on Subbly so you know we have the experience and that it's tried and tested.
Clothing subscription boxes are growing in popularity. Sending new clothes, lingerie, socks, underwear and even ties is now a surprise so customers always look sharp and feel great. Starting these types of subscription box business is easy, with Subbly.
It's essential to know the customers sizes, preferences and personal details. Our product survey questions make it easy to collect and view this information from your customers so you can personalize their box so they always receive the things they like.
Your customers can even change their preferences and choices any time by simply logging into their account. We handle the rest: the billing, the order generation and the hosting of your site.
Get started and dress the world with their favourite clothes including lingerie, socks, underwear and clothes in general!
Helping men keep their beards groomed is an important task. Hipsters need their beard oil and wax. And you're here to help. And we're here to help you. Ladies & Gentlemen, introducing Subbly: The easiest way to start a beard (oil, wax or anything) membership club.
Subbly makes it super simple to start your subscription box and super easy for your beard bearers to signup and receive their grooming gear.
No time to waste, so many beards to keep in shape.
Health and fitness is a growing industry and the consumable side of it is not only necessary but essential. Protein powders, nutrition, creatine, BCAA's and other supplements are consumed and therefore need to be bought again and again, this creates an amazing opportunity for a subscription based health & fitness box.
Allow your customers to receive their powders and nutrition weekly or monthly so they never run out and miss out on their goals and are able to spend more time in the gym than shopping!
Subbly makes it super easy to launch your health and fitness (nutrition) subscription box business and we believe health and fitness is the perfect industry for this business model.
When starting a healthy snack subscription box you need to know what kind of snacks they like or don't like to keep them coming back for more!
Our product survey options feature allows you to collect this information from your customers so you can send them the healthy snacks that will keep them subscribed and delighted, and of course healthy!
Our skip feature works really well with healthy snack subscription box businesses. We have lots of health and food based subscription businesses running on our platform so you know we have the experience and features to make your health box a success.
Starting a pet subscription box business is easy. Follow in the footsteps of Barkbox and deliver happiness (treats) to dogs and cats all over the world. Can you hear them barking and meowing from here? Hell why not even a horse subscription box!? Neigh?
Collect information from pet owners about their dogs and cats so you can customize the box delivered to their door each month. Things like size, weight, colour and the pets name.
We have pet (dog and cat) subscription boxes running on Subbly so we have the experience and know our platform works well for this type of subscription box.
Running a subscription toy box for kids requires a platform that can make it easy to fulfil orders while you pick out the best toys to keep the kids entertained for that month.
Subbly makes it easy to start and run your kids toys membership box. It takes 10 minutes to setup.
You can even collect information from the parents about what kinds of toys their kids like using our product survey questions feature.
Dollar Shave Club changed the shaving and razor blade industry forever. And you can be a part of it by starting your own shaving and razor blade subscription box business. And it doesn't need to cost an arm and a leg…!
Charge your customers monthly or weekly, and have different plans for different quality blades. Subbly makes this super easy and you can be up and running within 10 minutes.
Now let's fight those beards and keep this world clean shaven! Start your shaving membership club today for free.
Making her time of the month as comfortable as possible requires collecting information about her period. That's why our product survey questions are great for collecting the necessary information to deliver the time of the month box, tampons, comforts and more at … the right time!
We have existing period and tampon related boxes on our platform, so we have the experience to help you start and launch your own time of the month box to help women all over the world with their time of the month needs.
Having your period once a month shouldn't be unpleasant every time so why should running a subscription box be unpleasant? With Subbly it's easy. Try us for 14 days for free.
Running an adult & sex toy related subscription box requires a platform that can handle all that kinkiness! It also requires a platform that can let their customers gift the subscription box and customize it as well.
Subbly's gifting feature allows partners to gift your sex toy or adult subscription box to one another to spice things up.
You may also want to collect information when they subscribe about the types of sex toys, lingerie or anything else they might like or don't like. This will keep them coming back for more.
You could find out what not to do by asking the opposite question like this guy did. Sometimes by coming up with a list of things that wouldn’t work, you’ll thinking of something that does.
A list of the worst ideas for a subscription box are: