The Best Subscription Box Ideas for now and the future





Health & Fitness

Health snacks





Adult - Sex Toys

1000’s of Subbly customers use our platform each day to power their subscription boxes. They are all different. They all have their own quirks and requirements. No two are the same.

But we can categorize them into a few areas. We’ve written a comprehensive guide to starting your own subscription box which covers this area already, but here’s the TL:DR version for you.

Before Looking at the list below. Know this...

Your Passions will make it easier

We’ve noticed that if you’re passionate about something, you’ll actually want to do it, and you’ll tend to do a much better job of it in the long term. Think about some of your passions. What would a person like you want to receive in the mail each month or quarter that would support that passion?

Niches are defensible at the start

There will be more people with competing boxes in your niche than you would think. So it’s important to either find something unsaturated or you’ll need to be really clear about how you are different or distinctive.

Successful Subscription Boxes usually have these things in common

An existing audience

An existing audience or community of enthusiasts (an available market)

Long-term category

A product category that isn’t a short-term fad so the business model is “evergreen”

Continuous discovery

Fans are receptive to continuous discovery. I.e. they are always looking for something else, or something new

Recurring needs

There’s a constant appetite for something else or something more. Their needs are recurring and you can satisfy them with a recurring box

Emotional need

There’s an emotional need for it. It fits into their way of life (tribes/affiliations) or they want to give it as a gift to someone else to give them joy or some other emotional need is fulfilled

A few Subscription Box Ideas to get you creative juices flowing


1. Literature

One of the original subscription concepts was a book club. Made famous by Opera and many before her, a reading club is one of the easiest ways to start.
But it doesn't always have to be a physical book.


BooBox has perfected an e-book subscription which sends subscribers a digital novel by surprise throughout the month.
Read more about BooBox’s story here


2. Food

When starting a  food subscription box business you really need to know that your customers are going to receive their food fresh and on time. This means you need to make sure your supporting tech is reliable and fits your business model.
From the moment you cook the food or prepare it to the moment it lands on their table, you need to be confident that this process is straightforward and flexible enough to achieve a smooth experience.
Our skip feature works really well with food subscription box businesses. We have lots of food based subscription businesses running on Subbly so you know we have the experience and that it's tried and tested.


3. Clothing

Clothing subscription boxes are growing in popularity. Sending new clothes, lingerie, socks, underwear and even ties is now a surprise so customers always look sharp and feel great. Starting these types of subscription box business is easy, with Subbly.
It's essential to know the customers sizes, preferences and personal details. Our product survey questions make it easy to collect and view this information from your customers so you can personalize their box so they always receive the things they like.
Your customers can even change their preferences and choices any time by simply logging into their account. We handle the rest: the billing, the order generation and the hosting of your site.
Get started and dress the world with their favourite clothes including lingerie, socks, underwear and clothes in general!


4. Personal Grooming

Helping men keep their beards groomed is an important task. Hipsters need their beard oil and wax. And you're here to help. And we're here to help you. Ladies & Gentlemen, introducing Subbly: The easiest way to start a beard (oil, wax or anything) membership club.
Subbly makes it super simple to start your subscription box and super easy for your beard bearers to signup and receive their grooming gear.
No time to waste, so many beards to keep in shape.

Bamboo Club

Bamboo Club have been using a sustainable angle to promote their toothbrushes. See how they have gone from success from success.


5. Health and Fitness

Health and fitness  is a growing industry and the consumable side of it is not only necessary but essential. Protein powders, nutrition, creatine, BCAA's and other supplements are consumed and therefore need to be bought again and again, this creates an amazing opportunity for a subscription based health & fitness box.
Allow your customers to receive their powders and nutrition weekly or monthly so they never run out and miss out on their goals and are able to spend more time in the gym than shopping!
Subbly makes it super easy to launch your health and fitness (nutrition) subscription box business and we believe health and fitness is the perfect industry for this business model.

Mully Box

Mully Box focused on their core audience of avid golfers and cater to their needs monthly.
If you are into golf too, this is how they did it.


6. Health Snacks

When starting a  healthy snack subscription box you need to know what kind of snacks they like or don't like to keep them coming back for more!
Our product survey options feature allows you to collect this information from your customers so you can send them the healthy snacks that will keep them subscribed and delighted, and of course healthy!
Our skip feature works really well with healthy snack subscription box businesses. We have lots of health and food based subscription businesses running on our platform so you know we have the experience and features to make your health box a success.


7. Pets

Starting a pet subscription box business is easy. Follow in the footsteps of Barkbox and deliver happiness (treats) to dogs and cats all over the world. Can you hear them barking and meowing from here? Hell why not even a horse subscription box!? Neigh?
Collect information from pet owners about their dogs and cats so you can customize the box delivered to their door each month. Things like size, weight, colour and the pets name.
We have pet (dog and cat) subscription boxes running on Subbly so we have the experience and know our platform works well for this type of subscription box.

Buster Box

Buster Box have been going strong in their market. Focusing on sending healthy organic treats and toys to dogs all across the UK.
Their story is fascinating.


8. Kids

Running a subscription toy box for kids requires a platform that can make it easy to fulfil orders while you pick out the best toys to keep the kids entertained for that month.
Subbly makes it easy to start and run your kids toys membership box. It takes 10 minutes to setup.
You can even collect information from the parents about what kinds of toys their kids like using our product survey questions feature.

The Gentle & Classical Press

The Gentle & Classical Press has been using the subscription concept to send homeschool curriculum materials to kids. Read their story here


9. Razor - Shaving

Dollar Shave Club changed the shaving and razor blade industry forever. And you can be a part of it by starting your own shaving and razor blade subscription box business. And it doesn't need to cost an arm and a leg…!
Charge your customers monthly or weekly, and have different plans for different quality blades. Subbly makes this super easy and you can be up and running within 10 minutes.
Now let's fight those beards and keep this world clean shaven! Start your shaving membership club today for free.


10. Women’s Hygiene

Making her time of the month as comfortable as possible requires collecting information about her period. That's why our product survey questions are great for collecting the necessary information to deliver the time of the month box, tampons, comforts and more at … the right time!
We have existing period and tampon related boxes on our platform, so we have the experience to help you start and launch your own time of the month box to help women all over the world with their time of the month needs.
Having your period once a month shouldn't be unpleasant every time so why should running a subscription box be unpleasant? With Subbly it's easy. Try us for 14 days for free.


11. Adult - Sex Toys

Running an adult & sex toy  related subscription box requires a platform that can handle all that kinkiness! It also requires a platform that can let their customers gift the subscription box and customize it as well.
Subbly's gifting feature allows partners to gift your sex toy or adult subscription box to one another to spice things up.
You may also want to collect information when they subscribe about the types of sex toys, lingerie or anything else they might like or don't like. This will keep them coming back for more.

Join the Facebook Group for Idea Feedback

Join a Facebook group called Subscription Box Entrepreneurs where fellow business owners discuss the in’s and out’s of running a subscription business.

  • If you’re serious about starting your first subscription business, why not pass your idea past people who have been there, done that?
  • If you don’t get the response you are looking fore, remember our support team talk with hundreds of our customers every single day.
  • Maybe they can help with some basic advice and guidance.

A  Subscription Box Ideas That We Wouldn’t Recommend.

You could find out what not to do by asking the opposite question like this guy did. Sometimes by coming up with a list of things that wouldn’t work, you’ll thinking of something that does.
A list of the worst ideas for a subscription box are:

  • Mobile phones
  • Computers
  • Coffins
  • Fly swat
  • HVAC's
  • Couches/sofas
  • And many more...
Join Facebook group
To talk directly with entrepreneurs which use Subbly
Go to Subbly Facebook group