Plans and pricing
Agency-level stores, software prices.One platform, one price.
Every plan includes the agent, the whole platform with no plugins, 24/7 support rated 4.9/5 and free migration. Cancel anytime.
20,000+ merchantson Subbly over 11+ yearsStart for free, no card neededStart with 14 days free
Build free for 3 days, then add a card to keep building at $1 a week for 4 weeks. After that it moves to the Subbly plan automatically, and you can cancel any time.Build free for 14 days, then it moves to the Subbly plan automatically, or the plan you've switched to. Cancel any time.
Comes with $20 of credits, plus $30 if you add a card in your first 2 hours and $100 if you end your trial early.Comes with $50 of credits, plus $100 if you end your trial early.
- No long-term commitment
- Free migration
- Your data and payment tokens stay yours
- Your trial becomes this plan
Subbly
For founders building and launching their own store.
$69/month
Billed monthly in USD1% + 12¢ per transaction1.25% on other gatewaysStart for free3 days free, then $1/wk for 4 weeks14 days free, cancel anytime
Agent usage includedNormal intelligence, for your everyday edits
The full platform, plus:
- 1 team member
- 100 automations, 1,000 actions a month
- 500 inventory items
- 100 AI-written automation messages
Every feature included. Top up credits whenever you need more.
- Best value
Max
For stores that build every week, or run with a team.
$149/month
Billed monthly in USD1% + 12¢ per transaction1.25% on other gatewaysStart for freeTrial includes these features, upgrade any timeStart on the trial, upgrade any time
15x the agent usageEvery model, including high intelligence models for serious work
Everything in Subbly, plus:
- 5 team members
- 200 automations, 5,000 actions a month
- 750 inventory items
- 1,500 AI-written automation messages
15x the agent usage, for about twice the price.
- Next level service
Subbly X
For brands serious about leveraging AI to win.
From$499/month
Billed monthly in USDFrom 0.25% per transactionSet by your volumeCredits sized to your store
Everything in Max, plus:
- A dedicated account manager
- A shared Slack channel with our team
- Engineers who build custom features
- Advanced analytics you can ask in plain language
- Unlimited team, automations and inventory
- Multi-site contracts
- Prices are in US dollars and billed in USD. Other currencies are an estimate only.
- VAT may apply in the UK and EU, depending on your business's status.
- Your payment provider's own processing fees are separate.
These are the plans for your account. Switch between them any time from your plans page.
Basic
$39/month
1% + $0.15 per transaction1.25% on other gatewaysBuild and manage your subscription business with a website.
Choose planEverything in Lite, plus:
- Website builder & customer management
- Basic inventory (20 SKUs) & analytics
- Upsells, discounts & limited automation (5 rules)
- 1 seat, 2 languages
- Most popular
Subbly
$79/month
1% + $0.15 per transaction1.25% on other gatewaysAdvanced growth tools for scaling businesses.
Choose planEverything in Basic, plus:
- Custom checkout & own domain
- Advanced analytics & unlimited surveys
- Inventory management (100 SKUs)
- Basic multi-step automations (20 rules)
- 3 seats, 5 languages
Advanced
$159/month
1% + $0.15 per transaction1% on other gatewaysPowerful tools for established businesses.
Choose planEverything in Subbly, plus:
- Customizable bundles
- Advanced inventory (500 SKUs)
- API access & white-label option
- Advanced automation workflows (100 rules)
- 5 seats, unlimited languages
Subbly X
From$499/month
0.25% to 1% per transactionSet by your volumeEnterprise-level features and hands-on support.
Choose planEverything in Advanced, plus:
- Fully customizable checkout
- Unlimited feature access
- Slack access with dedicated account manager
- High-volume processing & lowest fees
- Multi-site contracts available
Lite
$19/month
For entrepreneurs with an existing sales channel who want to add subscriptions without building a new site.
2% + $0.19 per transaction, plus 0.25% on non-Stripe gateways.
AI add-on (optional)
$59/month
Adds the AI website builder, AI Author and predictive churn. Includes $60 of AI usage a month, and you can top up any time.
- Prices are in US dollars and billed in USD. Other currencies are an estimate only.
- VAT may apply in the UK and EU, depending on your business's status.
- Your payment provider's own processing fees are separate.
20,000+ merchants have launched or switched here, including
and 1,000s moreEverything in one place. No plugins required.
Subbly and Max share every feature, so there’s no plan to outgrow and no app to bolt on. Max adds capacity, and Subbly X adds our team.
Your agent
Describe a page, a checkout or a new flow, and your agent builds it in your store. No developer, no waiting.
One platform, one bill
Store, checkout, subscriptions, bundles, build-a-box, gift cards, one-off products, churn tools, funnels and automations, all in one login.
Software that builds around your business
Boxes, memberships, replenishment or one-off products. Your agent sets up the flows and automations you need.
The most customizable ecommerce platform in the world.
Most platforms let you change the storefront and lock the rest. On Subbly every part your customers touch is yours to design. Describe the change and your agent builds it, checkout and customer portal included.
Your storefront
Every page and section designed around your brand, not squeezed into a template.
See example stores
Your checkout
Your plans, steps, gifting and upsells, in your brand, on your own domain.
See the checkout
Your customer portal
Skips, swaps, pauses and upgrades, laid out the way your subscribers expect.
See the customer portal
And the rest:Subscription flowsBuild-a-boxBundlesEmailsAutomationsIntegrations and API
Flexible when you change it.Reliable when you don’t.
Store, checkout, billing and portal run on one platform, so there’s no app stack to break when a vendor ships an update.
- 11+ years
- running stores
- $100Ms
- processed
- 20,000+
- merchants
You’re in good company
From Capterra reviews and the notes merchants send us.
I have spent far, far less than that.
“Before I used Subbly, the lowest price I had been quoted by web designers was $1600 and that was just for the landing page. I have spent far, far less than that. AND they host my site and keep track of my sales, etc. I can't believe how much I get for what seems like very little money.”
Karen HallKaren's Art Mart, 5/5 on Capterra
- 4.8/5
- overall, from 220+ reviews
- 4.9/5
- for customer support
“The builder has taken my website to a place I thought wasn't achievable without employing someone to build it for me. Within a matter of hours I had something that was so much more functional.”
“The AI website builder confused me at first, but one free demo changed everything and I dove in head first. There was a learning curve, and the help docs and chat support carried me through it.”
Paul PlamondonCuriously Yours“I had no idea how to create a website. With the help of the daily live call I was able to get started. Once I did I fell in love with the process…”
“I started my company with 0 experience in any of this: web building, subscriptions, billing, web hooks (!?)...no clue. However, I had ambition, a willingness to learn, and the Subbly AI customer service team. These people are HEROS, they are there WHENEVER you need them.”
Kamileh CroccoCEO, Flora & Fur Atelier“Setting up recurring subscriptions, tiered protocol pricing, and custom add-ons usually takes hours of developer work, but the AI handled the structure effortlessly.”
“Easy to build a website and get it up and running […] I am not a website builder just a business owner and I managed fine”
Andrea WoodStitchi Sewing BoxesWhat your agent costs
Your agent runs on credits, and every plan includes some each month. Here's roughly what the work costs.
Your first build is on us
- $100sin free credits as you set up, paid out instantly
- $1,000more per post about what Subbly built for you
After that, your plan covers everyday edits, and you can top up any time.
Start for freeTypical costs in credits
Varies with complexity- Small editsNew copy, a colour, a swapped image
- $0.10to$1
- A sectionA new FAQ, a reviews band, a gift block
- $1to$5
- A pageA landing page or a build-a-box flow
- $10to$50
- Your whole store, first versionDesigned around your brand, checkout included
- $100to$250
The same work from an agency or a freelancer costs thousands and takes weeks. A template still needs work to make it yours.
However you’re starting, there’s a way in
Moving from another platform?
We move your store for free, subscribers and payment tokens included. Switch before 31 December and get 6 months free.
Want our team on it?
Subbly X adds a dedicated account manager, a shared Slack channel and engineers who build your customizations, from $499 a month.
Building stores for clients?
Agencies in the Subbly Agency Program get up to $50,000 in perks for each client, including agent credits every month and 6 months of Subbly X free for clients who qualify.
Never build alone
Launch Club is an hour of live coworking every weekday, free. Bring your store, build alongside our team and the agent, and get your questions answered as you go.
Real stores, real growth
A few of the 20,000+ merchants who started on Subbly or moved here.
Compare every feature
Every plan, side by side. Prices are monthly, in US dollars.
| Feature | Subbly | Max | Subbly X |
|---|---|---|---|
| Price and fees | |||
| Monthly price | $69 | $149 | From $499 |
| Transaction fee on Stripe | 1% + 12¢ | 1% + 12¢ | From 0.25% |
| Transaction fee on other gateways | 1.25% | 1.25% | From 0.25% |
| Refer-a-friend fee | 1% | 1% | Custom |
| Setup fee | None | None | None |
| Your agent | |||
| Agent usage every month | For edits | 15x Subbly | Custom |
| Every model, including High Intelligence | Not included | Included | Included |
| Top up any time | Included | Included | Included |
| AI-written automation messages a month | 100 | 1,500 | Custom |
| Store and checkout | |||
| Website, hosting and SSL | Included | Included | Included |
| Your own domain and checkout domain | Included | Included | Included |
| Embeddable checkout and customer portal | Included | Included | Included |
| No Subbly branding | Included | Included | Included |
| Fully customizable checkout | Included | Included | Included |
| Store languages | 2 | 2 | Unlimited |
| Currencies | 2 | 2 | Custom |
| Subscriptions and selling | |||
| Unlimited products and subscribers | Included | Included | Included |
| Fixed and configurable bundles, build-a-box | Included | Included | Included |
| Skips, pauses, cut-off and renewal times | Included | Included | Included |
| Gift cards, one-off products and add-ons | Included | Included | Included |
| Shipping rules, local pickup and delivery | Included | Included | Included |
| Inventory items | 500 | 750 | Unlimited |
| Several subscriptions per customer on one plan | Not included | Not included | Included |
| Growth and retention | |||
| Funnels (pre, mid and post-purchase) | 5 | 5 | Unlimited |
| Automations | 100 | 200 | Unlimited |
| Automation actions a month | 1,000 | 5,000 | Unlimited |
| Cart abandonment, coupons and refer-a-friend | Included | Included | Included |
| Churn suite: cancellation reasons, offers and commitment periods | Included | Included | Included |
| Surveys | Included | Included | Included |
| Advanced analytics you can ask in plain language | Not included | Not included | Included |
| Team and support | |||
| Team members | 1 | 5 | Unlimited |
| 24/7 chat and email support | Included | Included | Included |
| Launch Club, live every weekday | Included | Included | Included |
| Free migration, payment tokens included | Included | Included | Included |
| Dedicated account manager | Not included | Not included | Included |
| Shared Slack channel | Not included | Not included | Included |
| Engineers who build your customizations | Not included | Not included | Included |
| Multi-site contracts | Not included | Not included | Included |
Frequently asked questions
How much does Subbly cost?
Subbly is $69 a month and Max is $149 a month. Subbly X, with our team on your store, starts at $499 a month. Every plan includes your agent, the full platform, 24/7 support, Launch Club and free migration, with transaction fees of 1% + 12¢ on Stripe (from 0.25% on Subbly X).
How does the free trial work?
Start with no card and build free for 3 days. To keep building, add a card and pay $1 a week for 4 weeks; without one, your trial ends after the free days. Your trial comes with credits and Max's team, automation and inventory limits, and when it ends it moves to Subbly at $69 a month automatically. Live payments switch on when your trial ends; to start taking payments sooner, end your trial early and get $100 in credits for it.You get 14 days free, with credits to build with, and then your plan starts automatically: Subbly at $69 a month, or the plan you've switched to. Cancel any time. Live payments switch on when your trial ends; to start taking payments sooner, end your trial early and get $100 in credits for it.
Are there any other costs?
There are no setup fees and no plugins or apps to pay for: subscriptions, bundles, checkout, churn tools and automations are part of the platform. You pay your plan, transaction fees, your payment provider's own processing fees, and any extra credits you choose to top up. VAT may apply in the UK and EU.
What are the transaction fees?
On Subbly and Max, 1% + 12¢ per transaction on Stripe, or 1.25% on other gateways such as PayPal. Sales from refer-a-friend referrals carry a 1% referral fee. Subbly X fees start at 0.25% and are set by your volume. These are separate from your payment provider's own processing fees.
What are credits, and what does the agent cost to use?
Credits are your agent's budget. Small edits cost $0.10 to $1, a section $1 to $5, a page $10 to $50 depending on how complex it is, and the first version of a whole store $100 to $250. Your first build is covered by the free credits you get as you set up.
How many free credits do I get?
Hundreds of dollars' worth as you set up your store, enough to get the first version built. Your trial comes with credits, and more land instantly for each setup step, for verifying your phone, for adding a card in your first 2 hours ($30) and for ending your trial early ($100). You can earn up to $100 more for sharing your story and up to $1,000 for each post about what Subbly built for you, and agencies get from $200 a month per client through the Agency Program.Hundreds of dollars' worth as you set up your store, enough to get the first version built. Your trial comes with credits, and more land instantly for each setup step, for verifying your phone and for ending your trial early ($100). You can earn up to $100 more for sharing your story and up to $1,000 for each post about what Subbly built for you, and agencies get from $200 a month per client through the Agency Program.
What happens when my credits run out?
Your store keeps running as normal. Your agent waits until your monthly credits renew, or you can top up any time from your account. Monthly credits last a month and don't roll over.
Which plan should I choose?
Both self-serve plans include the full platform. Choose Subbly if you're building and launching your store. Choose Max if you change your store every week or work with a team: for about twice the price you get 15x the agent usage, every model including High Intelligence, and 5 team members. Choose Subbly X if you'd like our team to do the work with you.
What is Subbly X?
Subbly X adds a team to your store, from $499 a month: a dedicated account manager, a shared Slack channel, engineers who build your customizations, unlimited usage, our lowest fees and multi-site contracts. Book a call and we'll tell you honestly whether you need it. See Subbly X
Can I change plans or cancel?
Yes. There's no long-term commitment: plans are month to month, and you can cancel your trial any time from your account. Move between Subbly and Max whenever you like. After your trial, a monthly plan runs for at least the month you've paid for, and your customers and data stay yours if you leave.
Is there an annual plan?
Annual billing is coming soon. For now every plan is month to month.
I'm on another platform. Can you move my store?
Yes, and it's free. Our team moves your products, customers and subscribers. Cards stored in Stripe or PayPal carry over with nothing to re-enter; otherwise Subscription Switch emails each subscriber a one-step link to add their card again. Switch from another platform and get 6 months free (conditions apply). See how switching works
Can I talk to someone before I sign up?
Yes. Book a call and we'll walk you through Subbly, answer your questions and help you pick a plan. If you're moving from another platform, our migration team will plan the move with you.
What currency am I billed in, and do you charge VAT?
Every plan is billed in US dollars. The prices shown in other currencies are estimates based on current exchange rates. VAT may apply in the UK and EU, depending on your business's status.
Describe your store. See it built today.
Start for free, then bring your first draft to Launch Club. We’re live every weekday, and support is there 24/7.
3 days free, then $1/wk for 4 weeksNo card needed14 days freeCancel anytime
Rather talk it through? Book a call. Rated 4.8/5 from 220+ reviews.
