Why would you want to be a subscription-first business?

Subscription-first businesses...

• Are more aligned with their customers' needs.
• Typically have higher lifetime values (LTVs), which is one of the key metrics they focus on.
• Have more integrated business models which are easier to run and manage.
• Have more predictable revenue.
• Are able to create stronger customer relationships.
• Succeed in creating top-notch customer experiences.
• Use their unlocked data to drive better decision making and a more in-depth understanding of their customers.
• Are more able to develop a community around their brand and products, which can help generate word of mouth and social proof through user-created content.
• Often will receive higher valuations due to having predictable streams of recurring revenue.

The market is rapidly trending towards subscription-first businesses, and you can see why that is. This inadvertently presents another reason to become subscription-first — for a competitive advantage.