Subbly vs. Wix

This visual comparison gives a good overview of where Subbly and Wix stand in relation to each other. Explore Subbly for free and experience the difference yourself, or keep reading for the full breakdown.
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Many believe that Subbly and Wix are direct competitors, but it's not entirely true. While Subbly was built as a subscription-first platform with a built-in website builder, Wix was built as a website builder first with ecommerce tools as supplementary features.

The other major factor that doesn’t make the two direct competitors is that Subbly and Wix can be used together, although we do not recommend this (more on this later).

You can use Wix to build your website and Subbly to run your subscriptions.

 Read about the process to use Subbly and Wix together in detail 


 The integration, while simple and backed by our excellent support staff, has its own drawbacks. For this reason, many people prefer to use a single platform for everything.

So what's better: the website builder turned ecommerce platform, or the all-in-one solution with both a website builder and subscription features at its core? Let’s find out.

Subbly vs. Wix

A subscription-first business deserves a subscription-first™ platform

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Customizable checkouts & subscriptions

Collect information from your customers, allow them to pick their products, and even to customize their subscriptions

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Automate marketing, management and operations, and run complex business models with no code

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Subbly’s primary strength compared to Wix is that it was built first and foremost as a subscription ecommerce platform, meaning that it prioritizes offering merchants flexibility and advanced customer and subscription management features with every plan.

For example, merchants serious about running a business can easily set up different billing/shipping frequencies, customizable checkout flows, “build a box” solutions, upsells, and cross-sells, as well as automate tedious order management processes using simple if this, then that rules.

If you prefer to use another website builder OR already have a website elsewhere, you can integrate Subbly with many other solutions (including Wix). Although Subbly’s setup process is already dead simple, customer support still is a top priority —

check out our reviews!

Subbly's pricing is very affordable and straightforward. You really only have to make one decision: do you want to use Subbly for everything (including our simple website builder)? That’s $59/month. Want something more basic? That’s as little as $14/month.

Most importantly, Subbly is versatile and fits many use cases. Whether you’re just starting out OR you’re an established brick and mortar business looking to sell subscriptions, you can do it all in one place by using Subbly from day one. Already using a different website builder (like Wix)? You can supercharge your website with Subbly’s powerful features and put subscription at the heart of every customer relationship.

Here's what our customers think:

"After just finishing setting up my website I feel like one of the last people on Earth to understand Subbly's worth, but I am now converted. Now, it's time to sell boxes!Before Subbly, I was in a world of hurt with a Wix website and a third-party platform that was apparently subscription-specific. It only took me 3 days to set up Subbly and end that terrible experience."
Jasmine Hornby
Founder, The Horse & His Bookworm

Ready to switch?

We make it super easy to migrate your subscription business to Subbly.

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Subbly’s website builder doesn't yet offer the same level of customization and flexibility as Wix’s. If you want to build a site and use it primarily for blogging or showcasing your offering with rudimentary ecommerce functions (if any), Subbly might not be a fully perfect fit for you.

Some users may find it more difficult to handle web design across platforms and devices. While every Subbly website is mobile responsive, managing mobile vs. desktop view on Wix may be easier. Wix also has a wider variety of integrations and apps (albeit many are paid).

Subbly also does not yet have a dedicated feature set for digital products, being initially developed for physical products, but as people have been asking, these features are being developed as we speak.


Wix’s strength lies in its primary focus: its website builder. It is one of the most widely used in the industry, and for good reason.

Wix has a large database of available free templates and an easy to use, drag-and-drop style. which is known to be intuitive and allows users to create professional looking websites with no design or coding experience.

In addition, Wix has a long list of free and paid integrations, including QuickBooks, Printful,, Mailchimp, and lots of other apps developed by Wix, all allowing users extra flexibility.

It’s really interesting to see Wix’s ecommerce features. In fact, Wix does quite well for stores selling one-time products. Their features include product variants for one-time orders, inventory management, and automated email notifications for order and stock management. Wix can also be used by merchants selling both physical and digital products (not just one or the other).


Wix falls short when a merchant's priority is selling subscriptions, as their native subscription app (Wix Pricing Plans) can only get you so far. Even something as basic as creating customized billing and shipping cycles requires additional third-party tools, not to mention other more advanced features needed to grow. Many Wix users end up looking elsewhere for a subscription ecommerce solution, while still using the Wix website builder.

With Wix Pricing Plans, you can set up recurring payments, but you can only set billing/shipping cycles as weekly, monthly, or annually. It also doesn't have customizable checkout flows, upsell and cross-sell funnels, or even some things that are considered pretty much standard, such as pre-ordering functionality.

Another negative point is maybe a result of Wix trying to do everything, instead of focusing on what they do best (their website builder) — a range of different pricing options that many find confusing. Yes, there's a free plan. But that free plan gives access to only a handful of features and doesn't allow you to connect your own domain, and will also put Wix ads on it. On top of that, if you want to process payments, you will need to opt for one of Wix's paid ecommerce business plans.

Last but not least, customizing the layout beyond Wix’s builder abilities is very hard, while the builder itself has a reputation for slow loading times for content-heavy sites, which can greatly impact SEO and conversion rates.

Because Wix lacks strong built-in subscription commerce capabilities, users will likely need to combine it with another platform. This will increase your overall long-term cost compared to simply using an all-in-one solution like Subbly.


Subbly’s strength is rooted in ecommerce, and more specifically, subscription-first business models.

Overall, Subbly is a better all-in-one solution for merchants looking to keep it simple (and affordable), complete with a full-featured website builder.

Now, there’s no doubt that Wix’s website builder is great, but it’s not built specifically for ecommerce. That being said, although it's a bit pricier, some ecommerce merchants choose to use Wix to build their website, and Subbly to manage payments, subscriptions, order management, and everything else.

Which to choose?

If you want to build a professional looking website to showcase and sell products on a recurring basis (plus one-time sales).
If you want an all-in-one ecommerce solution with some important integrations.
If you already have a great looking website and need more robust and complete features for selling subscriptions.
If you want to start a basic blog or build a simple landing page for your business.
If you need many apps/integrations on your website, such as a forum or a comments section.
If you don’t mind the complexity and extra costs of using Wix to build a website and another solution for ecommerce and subscription features.

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