Which one should I use? Subbly or Wix

Many believe that Subbly and Wix are direct competitors, but it's not entirely true. While Subbly was built as a subscription-first platform with a built-in website builder, Wix was built as a website builder first with eCommerce tools as supplementary features. It sounds trivial, but we're about to explain why the difference is huge. 

The other major factor that doesn’t make the two direct competitors is that Subbly and Wix can be used together, although we do not recommend this (more on this later…) You can use Wix to build your website and Subbly to run your subscriptions - just like one of our featured merchants, BooBox. Read about the process to use Subbly and Wix together in detail here. The integration, while simple and backed by our excellent support staff, has its own drawbacks. For this reason, many people prefer to use a single platform for everything. 

So what's better: the website builder turned eCommerce platform, or the all-in-one solution that involves both the website builder facilities and subscription features at its core? Let’s find out.

Wix

Pros

Wix’s strength lies in its primary focus: their website builder. It is one of the most widely used in the industry, and for good reason. It a large database of available free templates and an easy to use, drag-and-drop style. which is known to be extra easy to use and allows users to create beautiful, professional looking websites in minutes with no design or coding experience. And, if you get stuck along the way, you can always hire a Wix Expert that will help you set up your page (for an additional cost). This is undoubtedly Wix’s greatest strength and the main reason it’s being used by almost 200 million paying subscribers (in 2018).

In addition, Wix has a long list of free and paid integrations, including Quickbooks, Printful, Smile, Mailchimp, and lots of apps developed by Wix, all allowing users extra flexibility.

It’s really interesting to see Wix’s eCommerce features. In fact, Wix does quite well for a store selling one-time products (if you’re looking to sell subscriptions, skip down to the ‘Cons’ section below). Their features include product variants for one-time orders, inventory management, and automated email notifications for order and stock management. Wix can also be used by merchants selling both physical and digital products (not just one or the other). 

Cons

Wix falls short when a merchants’ priority is selling subscriptions, as their native subscription app (Wix Pricing Plans) can only get you so far. Even something as basic as creating customized billing and shipping cycles requires additional third-party tools, not to mention other more advanced features needed to grow. Many Wix users end up looking elsewhere for a subscription eCommerce solution, while still using the Wix website builder, as they want the best of both worlds. 

With Wix Pricing Plans, you can set up recurring payments, but you can only set billing/shipping cycles as weekly, monthly, or annually. It also doesn't have customizable checkout flows, up-sell and cross-sells funnels, or even some things that are considered pretty much standard such as trial or preordering functionality. 

Another negative point is maybe a result of the business trying to do everything, instead of focusing on what they do best (their website builder). They also have a lot of different pricing options that many find confusing. Yes, there's a free plan. But that free plan gives access to only a handful of features and doesn't allow you to connect your own domain. and will also put Wix ads on it. If you want to process payments (as you probably do), you will need to opt for one of the eCommerce business plans on Wix. 

Last but not the least, customizing the layout beyond Wix’s builder abilities is very hard, while the builder itself has a not so good reputation for slow loading times which can greatly impact SEO and conversion rates. 

Because Wix lacks strong eCommerce capabilities (such as recurring payments and subscription management), Wix users will likely need to combine it with another platform. This will increase your overall cost compared to simply using an all-in-one solution like Subbly.

Subbly

Pros

Best-in-Class Support

Get the help you need from our excellent support staff

Automate Your Business

Automate marketing, management and operations with no code using complex business models

Customizable Checkouts & Subs

Collect information from your customers, and even allow them to pick their products and configure their subscription.

Subbly’s primary strength compared to Wix is that it is built first and foremost as an eCommerce platform, meaning that it prioritizes offering merchants flexibility and advanced customer and subscription management features with every plan. For example: merchants serious about running a business can easily set up different billing/shipping frequencies, customizable checkout flows, “build a box” solutions, upsell and cross-sells, and automation of tedious order management processes using simple if this, than that rules.

If you prefer to use another website builder OR already have a website elsewhere, Subbly is simple to integrate with almost any other solution (including Wix). Although Subbly’s setup process is already dead simple, customer support still is a top priority (check out our reviews!) and are always there to help.

Subbly's pricing is very affordable and straightforward. You really only have to make one decision: do you want to use Subbly for everything (including our simple website builder)? That's $39/mo. Or will you be using Subbly with a different website builder? That's only $19/mo. 

Most importantly, Subbly is versatile and fits many use cases. If you’re just starting out OR if you’re an established brick and mortar business looking to sell online, you can do it all in one place by using Subbly from the start. Already using a different website builder (like Wix)? You can supercharge your website with Subbly’s powerful eCommerce features and put subscription at the heart of every customer relationship.

The main Pro
Subbly – is a team of real passionate people who have been with us from the very beginning
Cons

Subbly’s website builder doesn't offer the level of customization and flexibility as Wix’s. If you want to build a site and use it primarily for blogging or showcasing your offering with rudimentary eCommerce functions (if any), Subbly is perhaps not the perfect fit for you. 

Some users may find it more difficult to handle web design across platforms and devices. While every Subbly website is mobile responsive, managing mobile vs. desktop view on Wix may be easier. Wix also has a wider variety of integrations and apps (albeit some are paid).

Subbly does not yet have a dedicated feature set for digital products, being initially developed for physical products, but as people are still trying, dedicated features are being developed as we speak.

TL;DR

Wix’s website builder is awesome. However, this makes Wix the best fit for bloggers or companies not selling products online. Subbly’s strength is purely rooted in eCommerce, and more specifically, subscription. Although it's a bit pricier, some eCommerce merchants choose to use Wix to build their website, and Subbly to manage payments, subscriptions, order management, and more. For merchants trying to keep it simple (and cheap), Subbly is a better an all-in-one solution, complete with website builder and all. 

Don’t take our word for it! Check other people’s experiences with Subbly HERE and with Wix HERE.

When to use?

Wix

  • If you want to easily start a blog or build a marketing page for your business.
  • If you need many apps/integrations on your website (for example: forum, comments section)
  • If you don’t mind the complexity and extra costs of using Wix to build a site and another tool for eCommerce and subscription features.

Subbly

  • If you want to build a professional looking website to showcase and sell products on a recurring basis (plus one-time sales).
  • If you want an all-in-one eCommerce solution with some important integrations.
  • If you already have a great looking website and need more robust and complete features for selling subscriptions.

Have more questions?

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Subbly really is built subscription-first. While you'd need a lot of plugins and connectors to start off on other platforms like Shopify or WooCommerce, here, it's all built right in.

Charmaine Merriweather
Founder & Owner of HUES Book Box

Before I found Subbly I never had the ability or finances to have a subscription business platform which could meet my needs and expectations. Subbly has been there for me every step of the way!

NATALIE SEATON
Founder and CEO @ BathBox

Everything was so straightforward, the support team are AMAZING, I would not have been able to launch without Subbly.

ALEXANDRA HARVELL
Founder and CEO @ Little Bakers Club

We’ve used the software for over 3 years and it keeps getting better. It has everything you need to easily run a successful subscription box business!

LIAM BRENNAN
Co-founder @ Buster Box

Subbly is straightforward and easy to use. Designing your site is simple and allows you to control your entire business from one place.

GEORGE KLEANTHOUSE
Founder and CEO @ Model Box