Subbly vs. Wix

Find out how both platforms stack up and make the best decision for you subscription business.
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Subbly’s strength is rooted in subscription ecommerce and has all the features you need to grow, built right in.

Wix is a powerful drag-and-drop website builder, but falls short when it comes to subscription ecommerce.

Key comparison points

Hate losing revenue? Subbly has a more powerful payments and revenue recovery system.

Want to run your business like a boss? Subbly lets you tune your billing and shipping cadences exactly how you like and need.

Customers abusing your promo prices? Subbly can get them committed to your subscriptions for longer - helping you manage promos without losing cash!

Having trouble growing revenue? Subbly has a dedicated growth suite with upsells, funnels and referral system built right in!

Tired of talking to customers just to get their preferences? Subbly gets those for you right when customers check out.

Ready to upgrade your subscription solution?

Subbly is built subscription-first

📝 Surveys

Attach surveys to allow customers to customize their subscriptions, buy addons, change preferences and more.

🗓️ Commitment terms

Want to sell cheaper, promo pricing on your subscriptions but for a set minimum term to guarantee revenue? Commitment terms on Subbly lets you do just that to help retain customers and boost your LTV and loyalty!

🔁 Automated churn recovery

Make your churn reduction process as frictionless as possible via automation.

📦 Bundle creation

Fixed and customizable bundles to enable build-a-box functionality along with auto-scaling discounts, separate tiers/categories within each box, and more.

💸 Add-ons and upsells

Fully-featured growth suite to allow you to sell add-ons throughout the checkout process, along with upsell options within the customer portal.

Wix is built with subscriptions as a bonus

📉 Native subscription features are paid

Wix falls short when a merchant's priority is selling subscriptions, as their paid native subscription app (Wix Pricing Plans) can only get you so far.

🔂 Basic subscription options

Wix's basic ecommerce configuration settings (shown right) only allow for the most basic of subscription products to be sold.

⛓️ Lack of features for long-term growth

Even something as basic as creating customized billing and shipping cycles requires additional third-party tools, not to mention other more advanced features needed to grow.

🌐 Known mainly for their site builder

Wix’s strength lies in its primary focus: its intuitive, drag-and-drop website builder, which comes with a large database of free templates and allows users to create professional looking websites with no design or coding experience.

Which to choose?

If you want to build a professional looking website to showcase and sell products on a recurring basis (plus one-time sales).
If you want an all-in-one ecommerce solution with some important integrations.
If you already have a great looking website and need more robust and complete features for selling subscriptions.
If you want to start a basic blog or build a simple landing page for your business.
If you need many apps/integrations on your website, such as a forum or a comments section.
If you don’t mind the complexity and extra costs of using Wix to build a website and another solution for ecommerce and subscription features.

Here's what our customers think:

"After just finishing setting up my website I feel like one of the last people on Earth to understand Subbly's worth, but I am now converted. Now, it's time to sell boxes!Before Subbly, I was in a world of hurt with a Wix website and a third-party platform that was apparently subscription-specific. It only took me 3 days to set up Subbly and end that terrible experience."
Jasmine Hornby
Founder, The Horse & His Bookworm

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