Use cases
Any subscription or ecommerce model, designed around your business.
Boxes, subscribe and save, replenishment, meal prep, memberships, farm shares and one-off products. Describe how yours works and your agent builds the store, the checkout and the subscription flow around it.
3 days free, then $1/wk for 4 weeksNo card needed
20,000+ merchantson Subbly over 11+ years
Pick your model.
Each one has its own checkout, its own subscription logic and its own way of keeping customers. Your agent builds yours around the model you run, not the one a template allows.
Subscription boxes
Curated, themed or personalized boxes, shipped on your schedule.For example: Snack, book, pet, beauty and hobby boxesSee how it works
Subscribe and save
Buy once or subscribe and save, on every product.For example: Coffee, skincare, supplements and pet foodSee how it works
DTC replenishment
Direct-to-consumer brands with products on replenishment.For example: Supplements, razors, coffee and oral careSee how it works
Meal prep and kits
Weekly meal plans and kits, priced by meals and servings.For example: Meal prep, meal kits, bakeries and butchersSee how it works
Memberships
Paid access to content, perks, events or a service.For example: Clubs, communities, courses and servicesSee how it works
CSA farms
Farm shares by the season, with pickup or local delivery.For example: Veg boxes, farm shares, dairies and floristsSee how it works
Most brands run more than one model.
Sell one-off products beside subscriptions, add a membership to a box, or give subscribers digital content. It’s one store, one checkout and one customer portal, so a new model is a message to your agent, not a new platform.
One-off products and subscriptions
Add subscriptions to a shop you already run without giving up your one-off products. Both sit in one cart, with offers before and after checkout.
For example: Food and drink retail, gifts and children’s education
Read the Gentle + Classical Press storyDigital content and education
Members-only content and free trials for courses, lessons, newsletters and creative work, on their own or with a physical product.
For example: Courses, music lessons, ebooks and newsletters
Local pickup and delivery
Pickup points and local delivery rules for juice bars, dairies, florists and other local businesses moving to subscriptions.
For example: Juices, cheese clubs and flowers
Read the Marks & Spencer storyServices
Recurring services billed on any cycle you choose, with members-only perks and pricing.
For example: Cleaning, connectivity and industry perks
A box, a coffee club and a membership, all growing on Subbly.
See all customer stories
Look, move and run like a bigger team
Look like you have a designer.
A store, checkout and portal in your brand, designed around your model, not a template.
Move like you have a developer.
A new plan on Monday, a new offer by Friday. Each one is a message to your agent.
Run like you have an ops team.
Billing, renewals, failed payments and subscriptions run on one platform, so you can get back to the business.
Frequently asked questions
What subscription business models does Subbly support?
Subscription boxes, subscribe and save, DTC replenishment, meal prep and meal kits, memberships, CSA farm shares, digital content and services, plus one-off products. They can all run side by side in one store.
Can I run more than one model in one store?
Yes. Mix subscriptions, one-off products, memberships and gifts in one store and one checkout, and add a new model by describing it to your agent.
My model isn’t listed. Will Subbly work for it?
Most likely. Describe how your business works and your agent builds around it. Bring it to Launch Club, live every weekday, if you’d like to talk it through first. On Subbly X, our engineers build custom features to your specification. See Subbly X
Do I need to be technical to use Subbly?
No. If you can describe what you want to a designer, you can build it with your agent. Launch Club is live every weekday if you'd rather build it with a person.
Will my subscribers have to re-enter their cards?
Not if their cards are stored in Stripe or PayPal, or your current platform can transfer them to your Stripe account: we import them and billing carries on. If your platform keeps the cards, our Subscription Switch emails each subscriber a secure link to add their card in one step, with no login or checkout, and has brought back up to 84% of subscribers within 11 days.
