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Subbly vs BigCommerce
BigCommerce is built on templates and apps, with subscriptions from a third party. Subbly is AI-native: your agent builds the store around your brand and needs, with subscriptions built in and a checkout you can change.
3 days free, then $1/wk for 2 weeksNo card needed
20,000+ merchantson Subbly over 11+ years
Startups and brands like these, launched or switched here.
and 1,000s moreThe short answer
Choose Subbly if…
you want a store that looks like your brand, changes you can make by describing them, and subscriptions without a third-party app.
Start for freeChoose BigCommerce if…
you run B2B pricing, very large catalogues, or sell heavily through Amazon, eBay and other channels from one back office.
You don’t need to be big to be great
Agency output at software prices. Your agent does the design and build work you would otherwise hire for, so a great store is where you start, not what you save up for.
Look like you have a designer
A store designed around your brand and vision, not a template.
Move like you have a developer
Any change, checkout included, is one message away.
Run like you have an ops team
Billing, portal and automations on one platform, with nothing to babysit.
In an expert’s hands, it’s a superpower
You don’t need an agency to build something great, but agencies and freelancers get even more from it. The agent does the build hours, so they take on more clients with the team they have, and the benefits grow with every store.
Subbly and BigCommerce at a glance
How each platform is built, which changes slowly, rather than a feature list, which changes every quarter.
| Area | | |
|---|---|---|
| How the store gets built | Your agent designs it from a description | Templates, the page builder, or a developer |
| Changing the checkout or flow | Describe it to your agent | Settings, apps, or a developer |
| Subscriptions | Built in | Through a third-party app such as PayWhirl or Rebillia, or custom-built on Stripe Billing |
| Plans | Subbly plans; Subbly X from $499/mo | Core $29, Growth $79, Scale $299 a month (billed annually), with sales caps; Performance from $1,499/mo |
| Payment tokens if you leave | Yours; subscribers come with you | Ask BigCommerce and your subscription app in writing |
| Live help | Launch Club every weekday, 24/7 chat and email | BigCommerce support plus the app vendor's |
BigCommerce facts checked on 26 September 2026. Sources: BigCommerce pricing, PayWhirl pricing, Rebillia for BigCommerce, BigCommerce subscription foundation. Prices are in US dollars and change; check them before you choose.
“100% of everyone I've spoken to on Subbly's team have always been helpful with answering any question I have and promptly and accurately... it really has been the BEST service I have received.”
Shandel Lawton-PriceFounder, Heartfull Box4.8/5 from 220+ reviews, 4.9/5 for support. Read more on Capterra
Why brands move from BigCommerce to Subbly
The differences that matter once your store is live.
Change your store without a developer
A new landing page, a checkout step, an upsell, a bundle. On Subbly your agent already knows your products and your store, so you describe the change and it's built.
Designed around your brand
Templates are easy to start with and easy to outgrow. Your agent designs a store around your brand and how you sell, one-off and subscription, so it looks like nobody else's.
Read the manifesto
Everything in one place
On BigCommerce, recurring billing comes from an app or a custom build on Stripe. On Subbly it's part of the platform, alongside your store, checkout and portal: one support team, and a core that has run for over 11 years and processed hundreds of millions of dollars in subscription revenue.
Your customers stay yours
Your customers, data and payment tokens are yours. We migrate you in for free, and you can leave whenever you like.
Built into every Subbly store
What other platforms add with apps or extra tools, Subbly has in the platform. No apps to install or keep in sync.
Recurring billing
Weekly, monthly or custom schedules, prepaid plans and commitment terms.
Build-a-box and bundles
Customers choose what goes in each box, priced by tier, items and frequency.
Gifting
Gift subscriptions and gift messages, designed into your checkout.
Customer portal
Subscribers skip, swap, pause or update their details themselves.
See the customer portal- And so much more: see all 100+ features
Is Subbly right for you?
Answer six questions in 1-2 minutes and get an instant answer.
No email requiredBuilt for all of ecommerce
Subbly started with subscriptions, the hardest kind of commerce to get right. The same platform runs one-off stores, and stores that sell both.
- One-off productsSingle products and bundles, in a store designed around your brand.
- SubscriptionsRecurring billing, build-a-box, gifting and a customer portal, built in.
- Both, in one checkoutCustomers buy once or subscribe from the same product page.
Founders and operators love Subbly.
From Capterra reviews and the notes merchants send us.
“The AI website builder confused me at first, but one free demo changed everything and I dove in head first. There was a learning curve, and the help docs and chat support carried me through it.”
“I did not expect building my website to be this easy and I never would have dreamed that I could have this nice of a website without paying designers a lot of money.”
“The builder has taken my website to a place I thought wasn't achievable without employing someone to build it for me. Within a matter of hours I had something that was so much more functional.”
“Setting up recurring subscriptions, tiered protocol pricing, and custom add-ons usually takes hours of developer work, but the AI handled the structure effortlessly.”
Moving from BigCommerce
We migrate your products, customers and subscribers for free.
Your agent rebuilds your store around your brand. Share your current site as a reference.
Launch Club is live every weekday.
What we move for you
- Products
- Customers
- Subscribers
- Payment tokens
- 4.9/5
- support rating from 220+ merchants on Capterra
- 24/7
- support, by chat and email
- 9,000+
- subscription founders in the community
Frequently asked questions
Is Subbly a good BigCommerce alternative?
Yes, if you want a store that looks like your brand, changes you make by describing them, and subscriptions built in rather than added through a third-party app. BigCommerce is the better fit for B2B pricing, very large catalogues, or heavy selling on Amazon and eBay from one back office.
Does BigCommerce support subscriptions?
Through third-party apps such as PayWhirl and Rebillia, or a custom build on Stripe Billing. On Subbly subscriptions are built in, in one place with your store and checkout.
How much does BigCommerce cost?
Core is $29, Growth $79 and Scale $299 a month billed annually, each with an annual sales cap. Performance starts at $1,499 a month.
Is Subbly only for subscriptions?
No. Sell one-off products, subscriptions, or both, in one store and one checkout. Subscriptions are where Subbly started, so build-a-box, gifting, memberships and a customer portal are there when you want them.
How do I move from BigCommerce to Subbly?
Our migration team moves your products, customers and subscribers for you, for free. Your agent designs the new store around your brand, using your current site as a reference if you like, and Launch Club is live every weekday while you settle in. Switch to Subbly
Will my subscribers have to re-enter their cards?
Not if their cards are stored in Stripe or PayPal, or your current platform can transfer them to your Stripe account: we import them and billing carries on. If your platform keeps the cards, our Subscription Switch emails each subscriber a secure link to add their card in one step, with no login or checkout, and has brought back up to 84% of subscribers within 11 days.
How much does Subbly's agent cost?
Credits, included on every plan, with top-ups when you need more. You pay for the work your agent does at software prices, not agency rates, so making your store great is no longer the expensive part.
Can my agency or developer work on Subbly?
Yes. You don't need one to build a great store, but in an expert's hands Subbly is a superpower: the agent does the build hours, so they spend theirs on design, strategy and you. See the Agency Program
Ready to move from BigCommerce?
Free migration, and a store your agent changes in one message.
3 days free, then $1/wk for 2 weeksNo card needed
