Subbly vs. Recharge

This visual comparison gives a good overview of where Subbly and Recharge stand in relation to each other. Explore Subbly for free and experience the difference yourself, or keep reading for the full breakdown.
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If you’re researching subscription platforms and tools, you’re probably aware of Recharge. The reason is simple: Recharge was built specifically for merchants who use Shopify.

A lot of people choose Recharge because it’s one of the first results that shows up on the Shopify app store, and doesn’t take long to install. So why are an increasing number of users looking for an alternative? Here’s what you should know before deciding between adding Recharge to a Shopify store and Subbly’s all-in-one solution.

First of all, let’s state the obvious: Subbly is built as an all-in-one platform with subscription at its core. In contrast, Recharge is an app that enables existing Shopify stores to sell subscriptions. This means that opting for Recharge means you’ll be tied into Shopify and everything that comes with it, driving the spotlight away from subscriptions and opening you up to some realities that could come back to haunt you in the future.

Subbly vs. Recharge

A subscription-first business deserves a subscription-first™ platform

Ready to say goodbye
to Plugin Soup?


Customizable checkouts & subscriptions

Collect information from your customers, allow them to pick their products, and even to customize their subscriptions

Automate your

Automate marketing, management and operations, and run complex business models with no code

World-class human
support, available 24/7

Get the help you need from our excellent support team

Subbly is an all-in-one solution enabling merchants not just to build their websites, but to manage and grow their subscription businesses (PLUS offer one-time purchases), without the need for any additional software, for an affordable price.

This is in contrast to Recharge, which requires merchants to both pay for and use Shopify.

Subbly brings all that functionality under one roof, believing that subscription is not just a feature, but a distinct business model.

Why should your business sell one-time purchases primarily, and subscription as an “option”, when subscription revenue is more predictable, easier to forecast, and makes your business more valuable? The way we see it...

...any business today can be a subscription business!

Previously, merchants would pay around half of what they'd pay for Recharge and Shopify with way more features available out-the-box. With the increasing price of Recharge, however, the difference continues to become starker and starker.

You don’t need any technical skills to get started with Subbly. Setup could take as little as a few minutes, or a few hours if you’ve got a particularly complex model. In any case, our industry-leading support team is always available to help, providing real-time, helpful, human advice.

Although app stores of the platforms that you can use Recharge with enable businesses to do just about anything, Subbly’s features are specifically built for subscription, with no third-party apps or plugins required.

For example, setting completely 

customizable checkout flows


seasonal quarterly subscriptions with set cutoff dates


standard Subbly features, unmatched even on Shopify.

Here's what our customers think:

"Bottom line... Subbly is user-friendly and reliable. Their support team is awesome. I don't feel I have to worry about messing anything up when I'm working within the software like I did with the last company we used. There is always someone on chat to help. They are prompt in answering my questions in a courteous and friendly manner. The Subbly team is very progressive and always looking for ways to improve and make things easier for us."
Jamie Mills
Founder, Francis & Friends

Ready to switch?

We make it super easy to migrate your subscription business to Subbly.

Talk to our migration team


As Subbly is built as an all-in-one solution, we prioritize channeling our resources into creating stable, proprietary features instead of relying on a mess of third-party solutions — although our app store and roster of integrations, both developed in-house, are certainly expanding.

This may seem counterintuitive for merchants who are currently used to relying on a mix of platforms and plugins to manage their business, although some functionality can be mimicked through our Zapier integration. However, our feature development roadmap is prioritized based on user feedback, with each new release replacing functions that would have initially required third-party apps.

We suggest checking out our 


 to keep up with the new features we've added.

In addition, it’s important to note that Subbly was originally designed for physical products and is currently not a natural solution for digital subscriptions or service models. Yet despite this, a growing number of digital subscription and service-based businesses have found success with Subbly anyway, and with this in mind we’re growing our capacity to support these models with new features every day.

Lastly, it’s true that Subbly does not currently have a purpose-built app for the likes of Shopify or BigCommerce. This is due to the fact that we’ve been passionate about building an all-in-one solution that wouldn’t rely on third-party integrations to keep things simple. A lack of any direct integration can be seen as a con, (especially in comparison with Recharge, which is a plugin and not an ecommerce platform itself) but there still is a way of integrating Subbly with other alternative commerce solutions. See 


for more info.


With Recharge, it’s going to be generally easy for you to add a subscription option to your existing Shopify ecommerce store, as you have the benefit of Shopify’s  library of integrations and apps, of which many are free or have a “freemium” model (except Recharge, which has a monthly fee, similar to Subbly).

Recharge is a good option for merchants who are looking for an instant fix to sell subscriptions without any coding and are happy to shoulder the additional cost.
It has all the basic features you need to get started, and works perfectly well for physical products or digital/membership/service-based products.
Through the established Recharge-Shopify integration, merchants can easily add a subscription option to any existing SKU in Shopify. Recharge’s database also syncs with Shopify to automatically update product availability based on inventory levels.


Although the integration between supported ecommerce platforms and Recharge may look seamless, it may be more challenging for new or non-technical merchants.

The complexity may not be obvious in the short term, but can become apparent as your business starts scaling – alongside the additional cost. Any merchant seriously considering Recharge (as a subscription app for Shopify) should note the following:

When checking out, your customers will be diverted away from your Shopify site to the Recharge processing page if they choose to subscribe to a product. This may hinder the user experience.
Each customer’s account will create two records: one in Recharge and one in Shopify. Some customers may find this confusing. Which company did they subscribe to? Which platform should they login to to manage their subscription?

Needless to say, the combination of features which you would get out-the-box on Subbly will often require a full stack of third-party plugins and add-ons, which will not be as reliable as one single platform.


Subbly and Recharge are very different platforms.

Subbly is an all-in-one solution that puts subscription first, while still enabling one-time purchases.

Recharge is an app that requires merchants to also pay for Shopify and treats subscription as only a feature of your business.

In a sense, you can think of Subbly as both Shopify and Recharge combined (for a smaller price tag).

Recharge offers a tight integration with Shopify, but is much more expensive than Subbly which has many more relevant out-of-the box features in lower pricing plans.

Check out the comparison table below so you can make the right decision for your business, and don't just take our word for it — discover real users' experiences with Recharge 


, and with Subbly 


Which to choose?

If you believe subscription is the core of your business but also want to offer one-time purchases.
If you want an affordable solution to bring your idea to life and want to be able to request custom features and integrations.
If you prefer working with a single platform that offers a hands-on approach to customer support.
If you’re building a subscription store involving physical product delivery OR don’t mind waiting for enhanced digital membership or service model features (coming soon).
If you’re already running a successful ecommerce store and are looking to add a subscription option to it.
If you’re running a store on Shopify and rely on (or have a deep understanding of) third-party integrations on Shopify’s app store (and are fine to pay extra for it).
If you only sell digital membership or service-type products.
If you don’t mind stitching together multiple options and working with multiple platforms.

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