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The Baseball Box grew to $40k MRR with Subbly’s powerful features

curated box

The Baseball Box is a subscription box that provides subscribers with monthly deliveries of baseball-themed products.

SUBBLY USER 
SINCE

2019

MIGRATED 
FROM

BUILT WITH 
EXPERT

Alex Fleck

STATS

$40k MRR

SUBBLY USER 
SINCE

2019

MIGRATED FROM

BUILT WITH 
EXPERT

Alex Fleck

STATS

$40k MRR

reached within 3 years

70k+ players

served within 3 years

About The Baseball Box

With top-notch quality products from jerseys and gloves to wrist guards and J-bands — as well as a commitment to giving back to their local community by providing jobs to local high schoolers — The Baseball Box has established itself as one of the premier subscription boxes in its niche.

"My biggest win so far was hitting the 1,000-subscriber mark. Just like during my baseball career, I would set a goal for the business every year. I would often stare at the subscriber count inside my Subbly dashboard and imagine what it would feel like to have a four-digit number there. When I eventually hit 1,000 subs, I got chills!"

Nick Shaw
CEO, The Baseball Box
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The Challenge

For founder Nick Shaw — a former professional player for the Milwaukee Brewers — a subscription model made perfect sense to capture the magic of receiving new gear on a regular basis, which Nick himself had regularly experienced as a child, as well as to make a difference in the long term by hiring local high schoolers to help with fulfillment.

The only missing part of the puzzle was Nick's choice of platform. Coming from a non-technical background, ease of use was at the top of his mind, especially when it came to the website builder and product builder.

Fortunately, picking a platform proved simpler for Nick than he’d thought it would have been.

The Baseball Box Website

After comparing Subbly’s feature set, pricing, and customer service options with a few competitors, Nick took the plunge and started his free trial, and the rest was history.

"Getting set up so fast was pretty crazy coming from a guy with zero experience with website design, I have Subbly to thank for that even being possible!"

Nick Shaw
CEO, The Baseball Box

The Solution

Starting from scratch, Nick successfully launched his store in just 3 days — including designing his site, adding his products, and configuring everything to work seamlessly.

Subbly’s powerful feature set proved even more useful over time, from its intuitive inventory management process with PirateShip, to its further integrations with Mailchimp and Facebook Pixel.

Baseball Boxes being packed by the team

Nick Shaw
CEO, The Baseball Box

The Results

With over 70,000 total ballplayers served to date, a whopping $40k MRR, and a reputation for giving back in his local community, Nick Shaw has built The Baseball Box into a force to be reckoned with.

The Baseball Box is much more than a one-man business — it’s the culmination of a lifetime’s worth of passion for sport, and a recognition of the positive impact it can have on the next generation to come.

"I cannot wait to keep exploring Subbly’s features. Being a one-man business certainly has its limits, but I’m beginning to expand using all of Subbly’s capabilities and am very eager to see the additional baseball smiles I’m able to share with youngsters using Subbly!"

Nick Shaw
CEO, The Baseball Box

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