"It was easy to migrate to Subbly from a WordPress site, powered by Shopify and Bold, and it’s been great so far — our MRR is already up 13%!"

We’re excited to feature one of our most fascinating (and delicious) subscription merchants: Kids Baking Club! Through their bi-monthly deliveries of kits and classes, this baking subscription box company teaches both kids and their parents everything they need to know to bake and decorate in a way that could please even the most hardcore cookie connoisseurs.

We’re excited to feature one of our most fascinating (and delicious) subscription merchants: Kids Baking Club! Through their bi-monthly deliveries of kits and classes, this baking subscription box company teaches both kids and their parents everything they need to know to bake and decorate in a way that could please even the most hardcore cookie connoisseurs.

Results within 3 months
on Subbly

2x LTV

Jill Lodato started Kids Baking Club during the pandemic after her preschool, Bright Start For Kids, was shut down. Her initial goal was to bring fun, hands-on activities to kids, particularly during a time when they had to attend school online.

“As a long-time educator, I knew children thrived best with tactile learning, and wanted to inspire their creativity and confidence during a more isolated period.”

Jill was not shy to admit that the reaction was slow at first, but despite the fact that she was new to the subscription box industry, and hadn’t even heard of a pre-launch strategy before she got started, she was determined to keep on grinding. One day, things started to get serious.

“After we started Google Ads and Cratejoy during the holidays, our business soared. During that time people were not shopping in stores due to the lockdown restrictions, and 80% of our buyers were grandparents buying for their grandchildren to send them something fun and engaging to do. We were thrilled!”
Quickly putting 2 and 2 together, Jill recognized that as baking and decorating were life skills that required ongoing practice, and kids needed consistent stimulation to stay engaged, a subscription model was the perfect way to go. In order to further empower the kids to continue to build their skills, along with helping mom and dad in the kitchen, Jill made some changes along the way as her subscribers taught them what they valued the most. The most effective way to deliver these changes was through migrating to a platform that could deliver everything in one place.

Originally, they launched with a site powered by a mix of third-party solutions. However, they quickly realized they were limited in terms of configuring payment and cancellation structures, creating surveys, and connecting with customers, which is why they switched to Subbly.

"It was easy to migrate to Subbly from a WordPress site, powered by Shopify and Bold, and it’s been great so far — our MRR is already up 13%! I’m also grateful to the team for helping me with the process — I had always heard that Subbly has the best help center and they were right. It is hands-down one of the best parts of Subbly. I am the founder of a community for female entrepreneurs, and there’s always a recurring thread about the quality of the customer service that Subbly provides. This is essential for newbies coming into the subscription box world."

Since starting to use Subbly, Jill has really been enjoying learning about all of Subbly’s features. Whenever there is an update or new feature, she dives straight in, taking advantage and starting to experiment with it straight away.

“I particularly like the new one-page survey that was just introduced, as well as the ability to pick one-time products to upsell.”

Especially during the early days, one of her favorite parts of the Subbly experience was the ease with which she was able to navigate Subbly, along with the tutorials and amazing customer service. To put everything she’s learned into practice, Jill is starting a new sub box this month, powered exclusively by Subbly.

“I look forward to learning step-by-step how to launch my box — I am actually going to document each step of the launch, and am excited to see how easily everything is going to fall into place.”