Introducing one of our most fascinating (and delicious) subscription merchants: Kids Baking Club!
in 3 months
in 3 months
in 3 months
in 3 months
Through their bi-monthly deliveries of kits and classes, this baking subscription box company teaches both kids and their parents everything they need to know to bake and decorate in a way that could please even the most hardcore cookie connoisseurs.
"It was easy to migrate to Subbly from a WordPress site, powered by Shopify and Bold, and it’s been great so far — our MRR is already up 13%!"
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Jill Lodato started Kids Baking Club during the pandemic after her preschool, Bright Start For Kids, was shut down. Her initial goal was to bring fun, hands-on activities to kids, particularly during a time when they had to attend school online.
Jill was not shy to admit that the reaction was slow at first, but despite the fact that she was new to the subscription box industry, and hadn’t even heard of a pre-launch strategy before she got started, she was determined to keep on grinding. One day, things started to get serious.
"It was easy to migrate to Subbly from a WordPress site, powered by Shopify and Bold, and it’s been great so far — our MRR is already up 13%!"
Jill struggled with WordPress, Shopify, and Bold - the combination's inflexibility was holding her back from scaling her business at the rate she wanted to. Jill quickly realized she were limited in terms of configuring payment and cancellation structures, creating surveys, and connecting with customers.
Quickly putting 2 and 2 together, Jill recognized that as baking and decorating were life skills that required ongoing practice, and kids needed consistent stimulation to stay engaged, a subscription model was the perfect way to go. The most effective way to deliver these changes was through migrating to a platform that could deliver everything in one place.
Especially during the early days, one of her favorite parts of the Subbly experience was the ease with which she was able to navigate Subbly, along with the tutorials and amazing customer service.
“I particularly like the new one-page survey that Subbly introduced, as well as the ability to pick one-time products to upsell.”
Since starting to use Subbly, Jill has really been enjoying learning about all of Subbly’s features. Whenever there is an update or new feature, she dives straight in, taking advantage and starting to experiment with it straight away.
Jill has since grown Kids Baking Club into one of the premier kids subscription boxes out there, with Subbly's platform and team by her side helping optimize her business along the way with each new feature release.
"I’m also grateful to the team for helping me with the process — I had always heard that Subbly has the best help center and they were right. I am the founder of a community for female entrepreneurs, and there’s always a recurring thread about the quality of the customer service that Subbly provides. This is essential for newbies coming into the subscription box world."
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