About Pure Roasters Coffee
Producing the best coffee around from ethically-sourced raw ingredients with none of the faff, Pure Roasters Coffee keeps countless households across Scotland caffeinated and in good spirits, from the short-lived summers to the long, dark winters.
“We chose Subbly to run our coffee club above other options due to the control it gives our customers and frankly, because its quite easy to set up!”
The Challenge
Pure Roasters Coffee was founded by Robert Sanchez and Don Cunningham, friends and business partners who saw an opportunity to improve the status quo of the specialty coffee scene.
But it wasn’t just about taste and convenience either. Pure Roasters Coffee has always held another goal to democratize the world of specialty coffee while also maintaining a reputation for ethical business practices.
As they progressed towards achieving their mission of providing prestige level quality to the average person on the street, recurring revenue became an even more important choice. Naturally, a subscription business was the right choice for a company offering a product whose mere existence lends itself to regular consumption.
“Done right, subscription customers are simply worth more. We provide convenience and access to more prestigious coffee blends and in return our customers provide us with a long term relationship. Plus, the subscription model allows us to predict the future of our order numbers which in turn lets us plan more efficiently.”
The Solution
They started selling bags of their house blend to cafe customers and taking feedback on board from every sale. By the time they launched their coffee subscription, they got to 100 subscribers within the first couple of months.
Using Subbly’s all-in-one platform, their ability to gather insight from customers and implement subscription-first to address their needs increased significantly, a key aspect of the growth they’ve since achieved.
“We started selling bags of our house blend to cafe customers and taking feedback on board from every sale. By the time we launched our coffee subscription we got to 100 subscribers within the first couple of months.”
The Results
Since their launch, Pure Roasters Coffee has grown significantly, with over 1000 kilos of coffee passing through their in-house roasters every month — bootstrapped from the start, with no funding or prior experience.
Pure Roasters Coffee’s success is an inspiring example of what happens when you combine entrepreneurial pluck with the right tools — just like Subbly, which has enabled them to do everything they need and more without losing track of the big goals to come.
“Subbly has exactly what we need in a subscription platform. We have tried others and they simply still need more development. Subbly has given us enough room to grow with enough ease of use to be the perfect solution.”
