Subbly Analytics
The numbers a subscription business runs on. Built in.
MRR, churn, lifetime value and failed payments, live from your first order. Plus churn prediction, with no analytics app to install.
3 days free, then $1/wk for 4 weeksNo card needed14 days freeCancel anytime
20,000+ merchantson Subbly over 11+ years
Many subscription founders run the business from three tabs and a spreadsheet.
The store knows the orders, the subscription app knows the renewals, and the spreadsheet tries to add them up. None of them agree.
Numbers that don’t match
Revenue in one tool, subscribers in another, churn worked out by hand.
A report, not a reason
You can see churn went up. You can’t see which 40 subscribers it was, or what they had in common.
No way to act
Even when you know, the offer lives in a third tool and the list has to be exported first.
Revenue, October
$51,860
MRR, October
$46,975
MRR, October
$48,412
One dashboard. Every number a subscription business needs.
Store, checkout and billing run on one platform, so your numbers come from one place and agree.
Monthly recurring revenue
$48,210
▲ 6.2% on September
Churn rate
3.1%
▼ 0.4 pts
By month or by day, with every cancellation behind it.
Lifetime value
$214
▲ 3.8%
What a subscriber is worth over their whole subscription.
Also on the dashboard
- Revenue. Everything you took in, subscriptions and one-off orders.
- New cancellations. Subscriptions cancelled in the period.
- Active subscriptions. Everyone currently subscribed.
- New subscriptions. Subscriptions started in the period.
- New customers. First-time buyers, subscribers or not.
- Failed payments. Renewals that didn’t go through the first time.
- Refunds. Money returned, and how often.
- Abandoned carts. Checkouts started and not finished.
“We chose Subbly to run our coffee club due to the control it gives our customers and how easy it is to set up. Using Subbly's all-in-one platform allowed us to quickly gather customer insights and scale, resulting in a 30x increase in MRR within just 3 months.”
Robert MckainPure Roasters Coffee
Any period, side by side
View by day, week or month, and compare two periods.
Stacked filters
Find the exact subscribers behind a number, then act on them in bulk.
Why people leave
Churn insights break cancellations down by reason and by product.
Predictive churn, included
Know who’s at risk before they cancel.
Every subscription gets a churn risk score, updated hourly. Sort and filter by it, and act first.
- 77%of predictions are correctWhether a subscriber will cancel or stay.
- 83%ranking accuracyPicks the higher-risk of two subscribers 83% of the time.
Rising risk can trigger an automation, and the Churn Suite’s cancellation offers catch anyone who still heads for the door.
| Subscriber | Plan | Churn risk ▾ |
|---|---|---|
| Ken Watanabe | Voyager | 92% |
| Marcus Lee | Explorer | 88% |
| Priya Shah | Voyager | 84% |
| Tom Becker | Explorer | 79% |
| Sofia Ruiz | Explorer | 74% |
Ken Watanabe: 92% chance this subscription will be cancelled. High risk starts at 65%.
Create an automationNew automation On
When churn risk rises above 65%, then apply 20% off the next box.
Ask your numbers a question, in Slack.
On Subbly X, an analytics agent in your Slack channel answers in plain language, with the chart and the list.
Subbly AnalyticsAPP9:41
Monday summary: MRR $48,210, up 1.2% on last week. 23 new subscribers, churn 3.1%.
Your tools, fed from one source of truth.
Conversions to Google Analytics, Meta and TikTok, subscribers to Klaviyo or Mailchimp, and webhooks and APIs for everything else.
Your store, checkout, billing and data- Analytics and tags
Google Analytics 4, Google Tag Manager, ChartMogul
- Ads
Meta Pixel and Conversions API, TikTok Pixel and Events API
- Email and SMS
Klaviyo, Mailchimp, Drip, Twilio
- Support
Zendesk, Intercom
- Shipping
ShipStation, Pirate Ship
- Tax
TaxJar
- Automation platforms
Zapier
- Your own code
Webhooks, Private API, Subbly.js
Run your store from Claude and ChatGPT.
Subbly’s MCP server gives your AI tools 100+ ways to read and change your store: orders, subscriptions, products and coupons.
- “How many Voyager subscriptions renewed this week?”
- “Create a 15% coupon for the newsletter.”
- “List the orders shipping Friday with no phone number.”
>
Subscriptions · Voyager212 renewed
- #20418Ken WatanabeDue
- #20402Priya ShahDue
- #20377Hana MoriDue
- #20351Leo MarshDue
Look, move and run like a bigger team
Look like you have a designer.
Your storefront, checkout and portal, designed around your brand.
Move like you have a developer.
Checkout and portal, changed by describing them to your agent.
Run like you have an ops team.
One admin, built-in automations, your numbers in one place, and AI workflows coming soon.
Reporting your clients will read.
MRR, churn and LTV in one place, an Analyst seat for your client, and churn risk that turns the report into next month’s plan.
October growth report
- MRR$48,210▲ 6.2%
- Churn rate3.1%▼ 0.4 pts
- Lifetime value$214▲ 3.8%
Next month’s plan
- Offer the 14 high-risk subscribers a one-month pause
- Retry the 23 failed renewals on Friday
- Win back last week’s 41 abandoned carts
Numbers from Subbly Analytics
Bring your numbers to Launch Club.
Live every weekday. Bring your dashboard and we’ll find the one number to move this month.
Reserve a seat
Frequently asked questions
Which subscription metrics does Subbly track?
Monthly recurring revenue (MRR), revenue, churn rate by month and by day, new cancellations, active subscriptions, new subscriptions, new customers, lifetime value (LTV), failed payments, refunds and abandoned carts. Pick any date range, view it by day, week or month, and compare two periods.
Do I need an analytics app?
No. The metrics above are built in from your first order. Connect Google Analytics, Meta, TikTok or ChartMogul as well if you use them.
What’s only on Subbly X?
Asking your data questions in plain language and downloading the answers, Subbly’s MCP server, and the analysis your Subbly X team runs with you. See Subbly X
Is churn prediction included?
Yes, on every plan new stores sign up to. Every active subscription gets a churn risk score, updated hourly, with high risk starting at 65%.
How accurate is churn prediction?
Of all predictions, 77% are correct. Given a subscriber who will cancel and one who will stay, it picks the one at higher risk 83% of the time.
Can I act on my numbers automatically?
Yes, with built-in automations. When a subscriber’s churn risk rises, apply a coupon, add an add-on, tag them, or send an email, SMS or webhook. Describing a whole workflow to your agent is coming soon.
Can I connect Claude or ChatGPT?
Yes, on Subbly X. Subbly’s MCP server connects your store to Claude and ChatGPT, and to Claude Code, Cursor and VS Code. It’s documented on docs.subbly.dev. Read the MCP docs
Can I export my data?
Yes. Export your subscriptions, customers, orders and invoices as CSV whenever you like; the download link comes to your inbox.
Can I give someone access to analytics only?
Yes. Team members with the Analyst role see analytics and churn insights, without your settings.
Reject mediocre ecommerce. Great by default.
Great includes knowing your numbers. Read why we built Subbly this way in our manifesto.
3 days free, then $1/wk for 4 weeksNo card needed14 days freeCancel anytime
