Launch a subscribe and save business. Repeat orders, in a store that looks like yours.
Sell every product as a one-off or a subscription with a saving, in one store and one checkout. Your agent builds it around your brand, and customers manage their own deliveries. No plugins, no developers, no lock-in.
3 days free, then $1/wk for 2 weeksNo card needed
20,000+ merchantson Subbly over 11+ years
You asked your agent
Offer it monthly or every 3 months, and show the saving on the 3-month plan.
Done. Both plans are on the first step, with Save 7% beside every 3 months.
What subscribe and save needs, built in.
Subscribe and save only works when it’s easy to start and easy to live with. On most platforms that means a subscription app added to your store. On Subbly it’s part of the store, the checkout and the customer portal, so every step looks like your brand.
Subscribe or buy once
Customers subscribe to any product or buy it once, in the same cart and the same checkout.
A saving for subscribing
Set the saving per product or per plan and show it where they choose, with coupons for first orders or loyal customers.
Any delivery schedule
Weekly, monthly, every six weeks or a custom interval, renewing on any day of the cycle.
Customers in control
Customers change their plan, skip a delivery or swap a product from your customer portal, without emailing you.
See the customer portal
Describe your subscribe and save store. See it built.
Tell your agent about your business the way you’d tell a designer: what you sell, who it’s for, how often it ships. You’ll have a first draft in minutes, and every change after that is one message.
Describe your business
Then keep going. For example:
- Add a subscribe and save 10% option to every product page, with buy once below it.
- Let customers choose every 2, 4 or 6 weeks.
- Email customers 3 days before each delivery with a link to skip it.
- Add a free travel-size gift to every first subscription order.
Cents per change, not an invoiceSmall edits cost cents in credits, and new stores get free credits to start. See pricing
Never build aloneLaunch Club is live every weekday. Bring your subscribe and save store and build it with us. Reserve a seat
Subscribe and save stores the agent has built
Each one designed from a description of the business, not a template. No two look alike.
- Bamboo SoftDemo storeBamboo toilet paper on a choice of delivery schedules, with subscribe and save on every product.Visit the store(opens in a new tab)
- Hatch CoffeeLive storeCoffee on repeat beside one-off retail, with a curated tier, a fixed-selection tier and a membership for perks.Visit the store(opens in a new tab)
- QivoDemo storeToothbrushes and refill packs on a replenishment plan, with a checkout made for repeat orders.Visit the store(opens in a new tab)
Repeat-order brands on Subbly
“We chose Subbly to run our coffee club above other options due to the control it gives our customers and frankly, because its quite easy to set up!”
Robert SanchezFounder, Pure Roasters CoffeeRead the Pure Roasters Coffee story
Pure Roasters Coffee
Glasgow, UKDTC subscription30x MRRin 3 monthsRead story
BAMBOO Club
London, United KingdomReplenishment“It was a 'pinch me' moment when we hit our 100th subscriber in a very short period of time after we launched.”Read story
Marks & Spencer
London, UKDTC subscription5-figure MRRin 3 yearsRead story
Prefer to set it up yourself?
Everything your agent builds, you can also set up by hand in the dashboard. Watch a subscribe and save store set up from scratch, step by step.
10 minute walkthrough
Look, move and run like a bigger team
Look like you have a designer.
A store, checkout and portal in your brand, designed around your model, not a template.
Move like you have a developer.
A new plan on Monday, a new offer by Friday. Each one is a message to your agent.
Run like you have an ops team.
Billing, renewals, failed payments and subscriptions run on one platform, so you can get back to the business.
Frequently asked questions
What is subscribe and save?
A way to sell everyday products on repeat. Customers subscribe to a product and get it delivered on a schedule, usually for a small saving, instead of reordering each time. You get predictable revenue and they never run out.
Can customers buy once or subscribe to the same product?
Yes. Every product can be sold as a one-off, a subscription or both, and customers can mix them in one cart and one checkout.
Can customers change how often their deliveries come?
Yes. From your customer portal they change their plan, skip a delivery, swap products, add one-offs and update their address and card, without contacting you.
Do I need a separate subscription app?
No. Subbly is the store, the checkout, the subscriptions and the customer portal on one platform, so there is no app to add, pay for or keep up to date.
Will my subscribers have to re-enter their cards?
Not if their cards are stored in Stripe or PayPal, or your current platform can transfer them to your Stripe account: we import them and billing carries on. If your platform keeps the cards, our Subscription Switch emails each subscriber a secure link to add their card in one step, with no login or checkout, and has brought back up to 84% of subscribers within 11 days.
How does moving to Subbly work?
Our migration team moves your products, customers and subscribers for you, for free. Your agent designs the new store around your brand, using your current site as a reference if you like, and Launch Club is live every weekday while you settle in. Switch to Subbly
How much does Subbly's agent cost?
Credits, included on every plan, with top-ups when you need more. You pay for the work your agent does at software prices, not agency rates, so making your store great is no longer the expensive part.
