Subbly Agency Program
From $6,000 in perks for every client store you build on Subbly
For agencies, freelancers, designers and developers. Every client you launch or migrate gets a year of agent credits, plus 6 months of Subbly X if they qualify. Clients processing more revenue can get up to $50,000.
- 4.8/5 from 200+ reviews on Capterra
20,000+ founders on Subbly- 11+ years of success
- AI agent credits
- $2,400
- $200 a month for 12 months
- Subbly X, for clients who qualify
- ~$3,600
- 6 months, free
- Total
$0,000$0,000 - plus our team in your Slack
Per client, in year one
Up to $50,000 for clients processing more revenue. Ask when you claim
What members get
From $6,000 for each client store you build on Subbly, up to $50,000 for clients processing more revenue, and a team behind you on every project.
- For every client
$2,400 in agent credits per client
$200 of agent credits added to each client's account every month for 12 months, on top of the credits their plan includes, and more for larger clients. At current rates that's two to four full multi-page sites or about 400 landing pages a month. No cap on clients.
- For every client
6 months of Subbly X, free
For clients who qualify, worth about $3,600. They get a dedicated account manager, a shared Slack channel, advanced analytics, and engineers who build their customizations. Your client gets a team behind the store, and you get one behind the client.
A shared Slack channel
Direct access to our product team and engineers. Ask questions, flag issues, see what's shipping next.
Priority support
Your tickets go to the front of the queue, from the team rated 4.9/5 on Capterra.
Early access
New agent capabilities, such as the customer portal, workflows and custom integrations, before general release.
Affiliate commission, too
Already in our affiliate program, or approved for it? You earn your affiliate commission on the same clients you claim credits for. See the affiliate program
Featured work
The best projects go in our gallery, customer stories and case studies, in front of thousands of merchants and our community of 9,000+.
- Coming soon
Directory listing
A profile in our agency directory, where merchants looking for help with their store can find and contact you.
A platform your clients will still be happy on in year three
The credits get a client started. These are the reasons to keep building on Subbly after they run out.
- 1
Subscription-first, from the core.
Box, replenishment, membership, build-a-box and gifting are built into the platform, not bolted on with an app. You design the subscription flow the brand needs, not the one a plugin allows.
- 2
You set the direction. The agent does the build hours.
Describe a page, a checkout change or a new flow and it's built inside the client's store. A landing page costs about 50¢ in credits and a revision costs cents, so round twelve of feedback doesn't eat your margin. You spend your time on design, strategy and the client, and take on more projects.
- 3
Nothing to babysit after handoff.
Store, checkout, billing, customer portal and automations run on one platform. No app stack to break when a vendor ships an update, and no late-night call from a client asking why checkout is down. One platform, 11+ years, hundreds of millions processed.
- 4
Your clients own everything.
Their customers, data and payment tokens stay theirs. We migrate subscribers free, payment tokens included, so nobody re-enters a card. That's an easy conversation to have with a client who's been burned by lock-in before.
- 5
Open for developers.
A full API and SDKs today, with a public MCP and connectors to Claude and ChatGPT coming soon. Build custom integrations and tooling on top when a client needs something the agent doesn't do yet.
We want every Subbly store to look like nobody else’s
The Subbly Agency Program is for people who build great stores, not templated ones. So we review every application and every project. Credits start as soon as your claim is approved, and our design team reviews the live store at the 2-month mark. Stores that pass keep their credits for the full 12 months and can go in our gallery, with your name on them.
What we ask of members
You
- Have a Subbly account with an active plan, and apply with the email you use for it.
- Have a portfolio of ecommerce work you can share with us for review.
- Post about each Subbly project you ship (LinkedIn, Instagram, X, your blog or a case study), and say you're part of the Subbly Agency Program in the post.
- Add a "Built on Subbly" credit to each client site, with your client's agreement.
- Help us make customer stories and case studies about your projects. It's a factor when we review your application, and projects under NDA can opt out.
Each client project
- The client's Subbly account is new: created or migrated after you're approved.
- The client already does $5,000+ a month in revenue, or is on the Max plan ($149/mo).
- The store is live and passes our design team's review within 2 months of your claim.
How it works
Apply once, then claim credits for every client you bring to Subbly. Each store goes live within two months, then gets a design review.
- 1
Apply
Tell us who you are and who you work with. It takes about 2 minutes. We reply within 5 business days.
- 2
Get set up
Once approved, you get a seat in our Slack and priority support.
- 3
Claim credits when you start
Submit the project with your client's account email and where the store will be published. Once we confirm it qualifies, at least $200 a month starts landing in your client's account.
- 4
Launch within 2 months
Build the store, publish it, add the "Built on Subbly" credit and post about the project.
- 5
2-month review
Our design team reviews the live store. If it passes, the credits continue through month 12. If the store isn't live or doesn't pass, the remaining credits stop.
Frequently asked questions
What's it worth to my client?
From $6,000 in the first year: $2,400 in agent credits ($200 a month for 12 months), plus 6 months of Subbly X, worth about $3,600, for clients who qualify. Clients processing more revenue can get up to $50,000: tick the box on the credit claim form and we'll tell you more.
Do the credits go to me or my client?
Your client. $200 (more for larger clients) is added to their Subbly account each month for 12 months, on top of the credits their plan includes.
Which clients get 6 months of Subbly X?
Clients who qualify when we check eligibility. Tick the box on the credit claim form and we'll confirm. Subbly X adds a dedicated account manager, a shared Slack channel, advanced analytics and engineers who build customizations. After 6 months, the client picks the plan that suits them.
Do unused monthly credits roll over?
No. Each month's credits are available for that month only.
When do the credits start?
As soon as we confirm the claim qualifies, usually at the start of the project. You then have 2 months to get the store live. When that window closes, our design team reviews it. If it passes, credits continue through month 12. If the store isn't live yet or doesn't pass review, the remaining credits stop.
Is there a limit on how many clients I can claim for?
No. Every eligible client counts.
Do existing clients count?
Yes, if you're moving them to Subbly. The client's Subbly account needs to be created or migrated after you're approved, so clients already on Subbly don't qualify.
What if my client cancels or downgrades?
Credits stop when the account is no longer on a qualifying plan.
What does the design review look for?
A store designed around the brand and its subscription model: original layout and visual identity, a clear subscription flow, and a checkout that works on mobile. We also check that the "Built on Subbly" credit is on the site and your post is up. If the store doesn't pass, we tell you why and the remaining credits stop.
Can I still charge my client for my work?
Yes. Your pricing is between you and your client. The credits lower what they spend on the build and on changes after launch.
Do I need to be a developer?
No. Most of the build is done by describing what you want to the agent. Developers get the full API when a project needs more.
Do I have to take part in case studies?
No, but it helps. We'd love to tell the story of the stores you build, with you and your client, and it's a factor when we review your application. Some projects are under NDA, so you choose per project on the credit claim form.
What does the post need to include?
A link to the live store, a mention of Subbly, and a clear note that you're part of the program (for example "#SubblyAgencies" or "I'm part of the Subbly Agency Program"). Disclosure is required by advertising rules in most markets, and it's the honest thing to do.
Can I earn commission too?
Yes, through our affiliate program, which runs on PartnerStack and has its own approval. If you're approved for both, you earn your affiliate commission on the same clients you claim credits for. Apply to the affiliate program
Build your next client’s store on Subbly
$2,400 in credits for every client, 6 months of Subbly X (worth about $3,600) for those who qualify, and our team in your Slack.
Apply to join
