Subbly 2.0 The future of ecommerce is here.
Version 2.0 · November 5, 2026
Version 2.0 · November 5, 2026
A whole new Subbly, and a new way of working. The agent builds your site, checkout and customer portal, helps you plan, run and report on your day to day, and extends Subbly 2.0 in unlimited ways.
The replay
Watch the launch
Stefan and Elliott show what Subbly 2.0 does, with recorded demos of each part.
Jump to a chapter
It has never been easier to launch a mediocre business. It has never been harder to build a great one.
This changes today.
Subbly 2.0 introduces agents for ecommerce built on battle-tested ecommerce primitives.
- Look like you have a designer.
- Move like you have a developer.
- Run like you have an ops team.
90% satisfaction
with the new AI experience.
Your store and brand
A store that looks like your brand, not a template
Describe your brand, and the agent gives you mockups to choose from. Pick a direction, and it builds your store in minutes.
Showing direction A.
The Razor Club, the demo store we use throughout this page. The agent built it from a prompt.
Edit by drawing on the page
Turn on edit mode and circle what you want changed, or select an element and change the text yourself. The agent handles the rest.
More than the front end
The agent sets up your products too, and writes a brand guide you can share with your team.
“I did not expect building my website to be this easy and I never would have dreamed that I could have this nice of a website without paying designers a lot of money.”
Karen HallKaren's Art Mart, 5/5 on Capterra
Stores built with the agent
Built with the agent on Subbly, with no templates. Plus hundreds more unique websites.
Sparkle-ist
A champagne and sparkling wine club, with an open club, a limited-seat club, a shop and paid tastings.
Hatch Coffee
Coffee subscriptions alongside one-off retail, two subscription tiers, and a separate digital membership.
H2 Vital
A hydrogen water subscription in Germany, where the price per can drops the longer you commit.
A Subbly demo store
Reserva
A wine club with a taste quiz and a build-your-own pack checkout.
Your checkout and customer portal
Every page your customers see, in your brand
Install the custom checkout plugin, and the agent creates a checkout that matches your store. Ask for changes like a testimonial above your FAQs, or a different font, and they’re done within minutes.
Your customer portal works the same way
Customers can see their orders and manage their subscriptions, in your brand. You could also add order bumps, upsells, or members-only content.
Plan and run your day to day
A workspace for your whole business
Your day to day runs here too. Tell the agent what needs doing, and it plans the work with you, gets it done, and reports back on how it went. Plans and reports are artifacts you can share with your team.
Sample dataPlugins and workflows
Extend Subbly however you want
Add plugins from the plugin store, with more coming very soon. If the one you need doesn’t exist, give the agent the provider’s API docs, like your 3PL’s, and it can build the integration.
Connect your other tools
Connect your other tools through MCP, like Meta Ads, and the agent can work with them too.
Workflows
Connect, integrate and automate anything. Describe what should happen, like a Cyber Monday coupon for everyone who buys on Black Friday, and the agent builds the workflow and tests it.
Connect the AI tools you already use
Connect Subbly to the AI tools you already use
We’ve built agents for ecommerce, and ecommerce for agents. Connect the Subbly MCP to your AI tool, then just ask. The tools available depend on your plan.
Create a Black Friday coupon: 25% off the first order, valid Friday to Monday.
- Subbly: create_coupon
Done. BLACKFRIDAY25 takes 25% off the first order, and it runs from Friday to Monday.
An example, with made-up data.
The new admin experience
A new admin experience, from December 3
Modernized, easier to use, and made for your phone, so you can see what you need and act on it wherever you are.
Sample data.
Your own sending domain
Send customer emails from your own domain
Your transactional emails can now come from your own address, like [email protected]. You don’t need to connect Postmark or anything else. Add your domain in settings, add the DNS records we give you, and we check them automatically.
It looks more trustworthy, it helps your emails reach the inbox, and your domain’s reputation stays your own. Replies go to your support email.
Settings / Sending domain
mail.razorclub.com
- DKIMdkim._domainkey.mailCNAMEVerified
- Return pathbounces.mailCNAMEVerified
- DMARC_dmarc.mailTXTOptional
What your customer sees
Your order is on its way
THE RAZOR CLUB
Your kit is on its way.
Your Ultimate Shave Trial Kit ships tomorrow.
Describe what you want, and the agent builds it.
You won’t build alone. Launch Club, live, every weekday.
“I started my company with 0 experience in any of this: web building, subscriptions, billing, web hooks (!?)...no clue. However, I had ambition, a willingness to learn, and the Subbly AI customer service team. These people are HEROS, they are there WHENEVER you need them.”
Kamileh CroccoCEO, Flora & Fur Atelier
