ChatGPTSubbly MCP
Run your Subbly store from ChatGPT
Connect Subbly and ask ChatGPT about your store in plain English: find subscriptions, check orders, add plans and coupons. The desktop app connects with your API key today.
3 days free, then $1/wk for 2 weeksNo card needed
https://mcp.subbly.dev/mcpWhich orders are still waiting to ship?
subbly · list_orders
9 orders are waiting. The oldest is from Monday: want me to mark the gift boxes as future shipments?
Set up Subbly’s MCP server in ChatGPT
Pick your agent. Each one connects to the same server, in its own way.
ChatGPT on the web connects to MCP servers with sign-in, not API keys, so it can't connect to Subbly yet. The ChatGPT desktop app and Codex share one config file and connect with your key.
Used only to fill in the steps on this page. Never saved or sent anywhere. Get a key
Fastest
Use the ChatGPT desktop app or Codex
Both sign in with your ChatGPT account and read the same config file. Run this one command in a terminal to add Subbly to it.
Get your API key
In your Subbly admin, open Settings, then API keys, and generate a Private API key. Paste it in the key field above to fill in the command.
Add the server
Terminalmkdir -p ~/.codex && cat >> ~/.codex/config.toml <<'EOF' [mcp_servers.subbly] url = "https://mcp.subbly.dev/mcp" http_headers = { "X-API-KEY" = "YOUR_SUBBLY_API_KEY" } EOFRestart the app and check
In the ChatGPT desktop app, open Settings, then MCP servers: subbly is listed. In Codex, run codex mcp list.
Or edit the config file
The Codex CLI, the IDE extension and the desktop app share one config file.
Get your API key
In your Subbly admin, open Settings, then API keys, and generate a Private API key for Codex.
Add the server to your config
Create the file if it doesn't exist.
~/.codex/config.toml
toml[mcp_servers.subbly] url = "https://mcp.subbly.dev/mcp" http_headers = { "X-API-KEY" = "YOUR_SUBBLY_API_KEY" }Restart Codex and check the connection
bashcodex mcp list
Check it worked. Ask ChatGPT in the desktop app to list your published Subbly products.
Why connect ChatGPT to Subbly
Use the ChatGPT desktop app
The desktop app reads MCP servers from the same config as Codex, so one command connects it to your store with your key.
Ask about orders and subscribers
Check the shipping queue, find a subscription or see what sells best, in a ChatGPT conversation on your desktop.
One setup, three apps
The ChatGPT desktop app, the Codex CLI and the Codex IDE extension all pick Subbly up from one config file.
Try these with ChatGPT
Once Subbly is connected, just describe what you want. Copy one to start, or use it as a starting point.
- 01
Find your best sellers
Which of my Subbly products sell best as a subscription and which as a one-off purchase? Show me the top five of each.
- 02
Check the connection
List my published Subbly products with their prices.
- 03
Understand churn
Which Subbly subscriptions were cancelled in the last 30 days? Group them by cancellation reason and tell me what stands out.
- 04
Add a plan
Add a 3-month prepaid plan to my best-selling subscription, priced 10% below three monthly payments. Leave it unpublished so I can review it.
- 05
Run a promotion
Create a coupon called WELCOME15 for 15% off a customer's first order. Show me the settings before you save it.
- 06
Clear the shipping queue
Show me every order that is waiting to ship, oldest first, and flag any that have waited more than 3 days.
ChatGPT runs the store. Your Subbly agent builds the site.
The MCP server gives ChatGPT 130+ tools for every ecommerce need. Each one is a call to Subbly’s API, so what it changes is real, and you see it in your admin straight away.
Products and plans
Create products, variants and plans, then publish when you're ready.

House blend subscription
From $24 a month
- Monthly
- Every 2 weeks
- 3 months prepaid, 10% off
get_productcreate_plan
Subscriptions
Find, cancel or restore them, and change what's in the box.
- Ava ThompsonMonthlyActive
- Leo MartinEvery 2 weeksPaused
- Priya ShahPrepaidActive
list_subscriptionscancel_subscription
Orders and shipping
Clear the queue, mark shipments and hold orders for later.
- #1042House blend, 2 bagsShipped
- #1043Gift boxShipped
- #1044Decaf, 1 bagShip
list_ordersship_order
Coupons and customers
Create offers, and look up customers, payments and invoices.
WELCOME15
15% off a first order
15%offcreate_couponget_customer
Bundles and stock
Build-a-box bundles, collections and inventory across groups.

Trail box, pick 438 in stock
create_bundle_itemupdate_inventory_item
See every tool in the developer docs
Built by Subbly
Describe your store. Your Subbly agent builds it.
Your website, checkout and customer portal are designed and built by your Subbly agent, around your brand. Site editing through MCP is coming soon, so the agent you already use will be able to change your pages too.
See what it buildsNot through MCP yet
Coming soon- Design or edit your website (your Subbly agent does that, and site editing through MCP is coming soon)
- Set up funnels, automations, dunning or the referral program
- Read analytics reports (it can pull the raw orders and subscriptions to work them out)
You set those up in your Subbly admin.
Frequently asked questions
Can ChatGPT on the web connect to Subbly?
Not yet. ChatGPT on the web adds MCP servers that sign in with OAuth, and Subbly's server takes an API key today. Use the ChatGPT desktop app or Codex, which connect with your key through ~/.codex/config.toml.
Do I need ChatGPT developer mode?
Not for the desktop app or Codex: they read MCP servers from the config file. On the web, custom MCP servers that can change data need a Business or Enterprise plan, and Pro gets read-only tools.
Is ChatGPT the same as Codex?
Both are made by OpenAI and use your ChatGPT account. ChatGPT is the chat app; Codex is the coding agent. The ChatGPT desktop app, the Codex CLI and the IDE extension share one MCP config, so Subbly set up in one works in the others.
Where do I find my Subbly API key for ChatGPT?
In your Subbly admin, open Settings, then API keys (https://www.subbly.co/admin/settings/api-keys). In the Private API keys card, choose Generate API key and copy it. Only the store owner and admins can create keys, and Subbly asks for two-factor authentication first. Give ChatGPT its own key, so you can delete it without breaking anything else.
Is it safe to give ChatGPT my Subbly API key?
The key can read and change everything in your store, so treat it like a password and keep it out of files you share or commit. ChatGPT asks before running a tool unless you allow it, and Subbly's tools tell the agent to confirm with you before archiving or deleting anything. If a key leaks, delete it under Settings, API keys, and it stops working straight away.
Can ChatGPT build my website through Subbly's MCP server?
Not yet. The MCP server runs your store: products, plans, subscriptions, orders, customers and coupons. Your website is built by your Subbly agent: describe it in Subbly and it designs and builds the store, checkout included. Site editing through MCP is coming soon, so ChatGPT will be able to change your pages too.
Which Subbly plans work with ChatGPT?
Every plan includes the MCP server, with usage limits that depend on your plan.
Using a different agent?
Claude CodeOne command in your terminal
ClaudeA custom connector, or Claude Desktop's config file
Claude CoworkA custom connector, shared with Claude
CodexOne command in your terminal
- CursorOne click, or ~/.cursor/mcp.json
VS CodeOne click, or Copilot's MCP config
- Grok BuildOne command in your terminal
- Grok BotSend your Bot one message
OpenClawOne command in your terminal
- Any MCP clientThe server URL and your key in a header
Give your agent a store worth running
Your Subbly agent builds a store that looks like your brand. Your own agent runs it. No plugins, no developers, no lock-in.
Start for free3 days free, then $1/wk for 2 weeksNo card needed