ChatGPTSubbly MCP

Run your Subbly store from ChatGPT

Connect Subbly and ask ChatGPT about your store in plain English: find subscriptions, check orders, add plans and coupons. The desktop app connects with your API key today.

3 days free, then $1/wk for 2 weeksNo card needed

MCPhttps://mcp.subbly.dev/mcp
ChatGPTExample

Which orders are still waiting to ship?

subbly · list_orders

9 orders are waiting. The oldest is from Monday: want me to mark the gift boxes as future shipments?

Ask ChatGPT

Set up Subbly’s MCP server in ChatGPT

Pick your agent. Each one connects to the same server, in its own way.

ChatGPT on the web connects to MCP servers with sign-in, not API keys, so it can't connect to Subbly yet. The ChatGPT desktop app and Codex share one config file and connect with your key.

Used only to fill in the steps on this page. Never saved or sent anywhere. Get a key

Fastest

Use the ChatGPT desktop app or Codex

Both sign in with your ChatGPT account and read the same config file. Run this one command in a terminal to add Subbly to it.

  1. Get your API key

    In your Subbly admin, open Settings, then API keys, and generate a Private API key. Paste it in the key field above to fill in the command.

  2. Add the server

    Terminal
    mkdir -p ~/.codex && cat >> ~/.codex/config.toml <<'EOF'
    
    [mcp_servers.subbly]
    url = "https://mcp.subbly.dev/mcp"
    http_headers = { "X-API-KEY" = "YOUR_SUBBLY_API_KEY" }
    EOF
  3. Restart the app and check

    In the ChatGPT desktop app, open Settings, then MCP servers: subbly is listed. In Codex, run codex mcp list.

Or edit the config file

The Codex CLI, the IDE extension and the desktop app share one config file.

  1. Get your API key

    In your Subbly admin, open Settings, then API keys, and generate a Private API key for Codex.

  2. Add the server to your config

    Create the file if it doesn't exist.

    ~/.codex/config.toml

    toml
    [mcp_servers.subbly]
    url = "https://mcp.subbly.dev/mcp"
    http_headers = { "X-API-KEY" = "YOUR_SUBBLY_API_KEY" }
  3. Restart Codex and check the connection

    bash
    codex mcp list

Check it worked. Ask ChatGPT in the desktop app to list your published Subbly products.

Why connect ChatGPT to Subbly

  • Use the ChatGPT desktop app

    The desktop app reads MCP servers from the same config as Codex, so one command connects it to your store with your key.

  • Ask about orders and subscribers

    Check the shipping queue, find a subscription or see what sells best, in a ChatGPT conversation on your desktop.

  • One setup, three apps

    The ChatGPT desktop app, the Codex CLI and the Codex IDE extension all pick Subbly up from one config file.

Try these with ChatGPT

Once Subbly is connected, just describe what you want. Copy one to start, or use it as a starting point.

  1. 01

    Find your best sellers

    Which of my Subbly products sell best as a subscription and which as a one-off purchase? Show me the top five of each.

  2. 02

    Check the connection

    List my published Subbly products with their prices.

  3. 03

    Understand churn

    Which Subbly subscriptions were cancelled in the last 30 days? Group them by cancellation reason and tell me what stands out.

  4. 04

    Add a plan

    Add a 3-month prepaid plan to my best-selling subscription, priced 10% below three monthly payments. Leave it unpublished so I can review it.

  5. 05

    Run a promotion

    Create a coupon called WELCOME15 for 15% off a customer's first order. Show me the settings before you save it.

  6. 06

    Clear the shipping queue

    Show me every order that is waiting to ship, oldest first, and flag any that have waited more than 3 days.

ChatGPT runs the store. Your Subbly agent builds the site.

The MCP server gives ChatGPT 130+ tools for every ecommerce need. Each one is a call to Subbly’s API, so what it changes is real, and you see it in your admin straight away.

  • Products and plans

    Create products, variants and plans, then publish when you're ready.

    Four bags of coffee on a barrel

    House blend subscription

    From $24 a month

    • Monthly
    • Every 2 weeks
    • 3 months prepaid, 10% off

    get_productcreate_plan

  • Subscriptions

    Find, cancel or restore them, and change what's in the box.

    • Ava ThompsonMonthlyActive
    • Leo MartinEvery 2 weeksPaused
    • Priya ShahPrepaidActive

    list_subscriptionscancel_subscription

  • Orders and shipping

    Clear the queue, mark shipments and hold orders for later.

    • #1042House blend, 2 bagsShipped
    • #1043Gift boxShipped
    • #1044Decaf, 1 bagShip

    list_ordersship_order

  • Coupons and customers

    Create offers, and look up customers, payments and invoices.

    WELCOME15

    15% off a first order

    15%off

    create_couponget_customer

  • Bundles and stock

    Build-a-box bundles, collections and inventory across groups.

    An outdoor kit: a backpack, a flask, a first aid pouch and trail snacks

    Trail box, pick 438 in stock

    create_bundle_itemupdate_inventory_item

See every tool in the developer docs

Built by Subbly

Describe your store. Your Subbly agent builds it.

Your website, checkout and customer portal are designed and built by your Subbly agent, around your brand. Site editing through MCP is coming soon, so the agent you already use will be able to change your pages too.

See what it builds

Not through MCP yet

Coming soon
  • Design or edit your website (your Subbly agent does that, and site editing through MCP is coming soon)
  • Set up funnels, automations, dunning or the referral program
  • Read analytics reports (it can pull the raw orders and subscriptions to work them out)

You set those up in your Subbly admin.

Frequently asked questions

Can ChatGPT on the web connect to Subbly?

Not yet. ChatGPT on the web adds MCP servers that sign in with OAuth, and Subbly's server takes an API key today. Use the ChatGPT desktop app or Codex, which connect with your key through ~/.codex/config.toml.

Do I need ChatGPT developer mode?

Not for the desktop app or Codex: they read MCP servers from the config file. On the web, custom MCP servers that can change data need a Business or Enterprise plan, and Pro gets read-only tools.

Is ChatGPT the same as Codex?

Both are made by OpenAI and use your ChatGPT account. ChatGPT is the chat app; Codex is the coding agent. The ChatGPT desktop app, the Codex CLI and the IDE extension share one MCP config, so Subbly set up in one works in the others.

Where do I find my Subbly API key for ChatGPT?

In your Subbly admin, open Settings, then API keys (https://www.subbly.co/admin/settings/api-keys). In the Private API keys card, choose Generate API key and copy it. Only the store owner and admins can create keys, and Subbly asks for two-factor authentication first. Give ChatGPT its own key, so you can delete it without breaking anything else.

Is it safe to give ChatGPT my Subbly API key?

The key can read and change everything in your store, so treat it like a password and keep it out of files you share or commit. ChatGPT asks before running a tool unless you allow it, and Subbly's tools tell the agent to confirm with you before archiving or deleting anything. If a key leaks, delete it under Settings, API keys, and it stops working straight away.

Can ChatGPT build my website through Subbly's MCP server?

Not yet. The MCP server runs your store: products, plans, subscriptions, orders, customers and coupons. Your website is built by your Subbly agent: describe it in Subbly and it designs and builds the store, checkout included. Site editing through MCP is coming soon, so ChatGPT will be able to change your pages too.

Which Subbly plans work with ChatGPT?

Every plan includes the MCP server, with usage limits that depend on your plan.

Give your agent a store worth running

Your Subbly agent builds a store that looks like your brand. Your own agent runs it. No plugins, no developers, no lock-in.

Start for free

3 days free, then $1/wk for 2 weeksNo card needed