OpenClawSubbly MCP

Run your Subbly store from OpenClaw

Connect Subbly to OpenClaw and manage your store from any chat app it's linked to: WhatsApp, Telegram, Slack and more. Products, subscriptions, orders and coupons, in a message.

Set up OpenClawStart for free

3 days free, then $1/wk for 2 weeksNo card needed

MCPhttps://mcp.subbly.dev/mcp
~/store · OpenClawExample

How many new subscribers today?

subbly · list_subscriptions

7 new today, 2 on the annual plan. That's your best Tuesday this month.

Set up Subbly’s MCP server in OpenClaw

Pick your agent. Each one connects to the same server, in its own way.

Used only to fill in the steps on this page. Never saved or sent anywhere. Get a key

Fastest

Add it with one command

  1. Get your API key

    In your Subbly admin, open Settings, then API keys, and generate a Private API key for OpenClaw.

  2. Add the server

    OpenClaw reloads its config by itself, so there's nothing to restart.

    bash
    openclaw mcp set subbly '{"url":"https://mcp.subbly.dev/mcp","transport":"streamable-http","headers":{"X-API-KEY":"YOUR_SUBBLY_API_KEY"}}'

  3. Check it's connected

    bash
    openclaw mcp doctor subbly --probe

Or edit openclaw.json

Set transport to streamable-http: without it, OpenClaw tries the older SSE transport and can't connect.

  1. Add Subbly under mcp.servers

    ~/.openclaw/openclaw.json

    json5
    {
  mcp: {
    servers: {
      subbly: {
        url: "https://mcp.subbly.dev/mcp",
        transport: "streamable-http",
        headers: { "X-API-KEY": "YOUR_SUBBLY_API_KEY" },
      },
    },
  },
}

Check it worked. Run openclaw mcp doctor subbly --probe. Then message OpenClaw from any chat app to list your published products.

Why connect OpenClaw to Subbly

  • Your store in WhatsApp, Telegram or Slack

    Message OpenClaw from any chat app it's linked to and check orders, find a subscriber or create a coupon on the go.

  • Self-hosted and open source

    OpenClaw runs on your own machine or server and connects to Subbly's MCP server natively, with no extra package.

  • Changes without restarts

    OpenClaw reloads its config by itself, so Subbly is ready the moment you add it.

Try these with OpenClaw

Once Subbly is connected, just describe what you want. Copy one to start, or use it as a starting point.

  1. 01

    Daily summary

    Every morning at 8, message me yesterday's new Subbly subscribers, cancellations and orders waiting to ship.

  2. 02

    Check the connection

    List my published Subbly products with their prices.

  3. 03

    Understand churn

    Which Subbly subscriptions were cancelled in the last 30 days? Group them by cancellation reason and tell me what stands out.

  4. 04

    Add a plan

    Add a 3-month prepaid plan to my best-selling subscription, priced 10% below three monthly payments. Leave it unpublished so I can review it.

  5. 05

    Run a promotion

    Create a coupon called WELCOME15 for 15% off a customer's first order. Show me the settings before you save it.

  6. 06

    Clear the shipping queue

    Show me every order that is waiting to ship, oldest first, and flag any that have waited more than 3 days.

OpenClaw runs the store. Your Subbly agent builds the site.

The MCP server gives OpenClaw 130+ tools for every ecommerce need. Each one is a call to Subbly’s API, so what it changes is real, and you see it in your admin straight away.

  • Products and plans

    Create products, variants and plans, then publish when you're ready.

    Four bags of coffee on a barrel

    House blend subscription

    From $24 a month

    • Monthly
    • Every 2 weeks
    • 3 months prepaid, 10% off

    get_productcreate_plan

  • Subscriptions

    Find, cancel or restore them, and change what's in the box.

    • Ava ThompsonMonthlyActive
    • Leo MartinEvery 2 weeksPaused
    • Priya ShahPrepaidActive

    list_subscriptionscancel_subscription

  • Orders and shipping

    Clear the queue, mark shipments and hold orders for later.

    • #1042House blend, 2 bagsShipped
    • #1043Gift boxShipped
    • #1044Decaf, 1 bagShip

    list_ordersship_order

  • Coupons and customers

    Create offers, and look up customers, payments and invoices.

    WELCOME15

    15% off a first order

    15%off

    create_couponget_customer

  • Bundles and stock

    Build-a-box bundles, collections and inventory across groups.

    An outdoor kit: a backpack, a flask, a first aid pouch and trail snacks

    Trail box, pick 438 in stock

    create_bundle_itemupdate_inventory_item

See every tool in the developer docs

Built by Subbly

Describe your store. Your Subbly agent builds it.

Your website, checkout and customer portal are designed and built by your Subbly agent, around your brand. Site editing through MCP is coming soon, so the agent you already use will be able to change your pages too.

See what it builds

Not through MCP yet

Coming soon
  • Design or edit your website (your Subbly agent does that, and site editing through MCP is coming soon)
  • Set up funnels, automations, dunning or the referral program
  • Read analytics reports (it can pull the raw orders and subscriptions to work them out)

You set those up in your Subbly admin.

Frequently asked questions

Where do I find my Subbly API key for OpenClaw?

In your Subbly admin, open Settings, then API keys (https://www.subbly.co/admin/settings/api-keys). In the Private API keys card, choose Generate API key and copy it. Only the store owner and admins can create keys, and Subbly asks for two-factor authentication first. Give OpenClaw its own key, so you can delete it without breaking anything else.

Is OpenClaw an MCP client?

Yes. OpenClaw connects to MCP servers natively through mcp.servers in openclaw.json, so Subbly needs no skill or extra package.

Will OpenClaw ask before it changes my store?

Not by default: OpenClaw's default posture runs tools without asking. Run openclaw mcp configure subbly --approval prompt to have it ask before every Subbly tool call.

Can I manage my store from WhatsApp or Telegram?

Yes. Once Subbly is connected, any chat app your OpenClaw is linked to can reach your store, so you can check orders or add a coupon from your phone.

Is it safe to give OpenClaw my Subbly API key?

The key can read and change everything in your store, so treat it like a password and keep it out of files you share or commit. OpenClaw asks before running a tool unless you allow it, and Subbly's tools tell the agent to confirm with you before archiving or deleting anything. If a key leaks, delete it under Settings, API keys, and it stops working straight away.

Can OpenClaw build my website through Subbly's MCP server?

Not yet. The MCP server runs your store: products, plans, subscriptions, orders, customers and coupons. Your website is built by your Subbly agent: describe it in Subbly and it designs and builds the store, checkout included. Site editing through MCP is coming soon, so OpenClaw will be able to change your pages too.

Which Subbly plans work with OpenClaw?

Every plan includes the MCP server, with usage limits that depend on your plan.

Using a different agent?

Give your agent a store worth running

Your Subbly agent builds a store that looks like your brand. Your own agent runs it. No plugins, no developers, no lock-in.

Start for free

3 days free, then $1/wk for 2 weeksNo card needed

Great ecommerce,
by default.

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