Are able to create stronger customer relationships.
Succeed in creating top-notch customer experiences.
Use their unlocked data to drive better decision making and a more in-depth understanding of their customers.
Are more able to develop a community around their brand and products, which can help generate word of mouth and social proof through user-created content.
Often will receive higher valuations due to having predictable streams of recurring revenue.
The market is rapidly trending towards subscription-first businesses, and you can see why that is. This inadvertently presents another reason to become subscription-first — for a competitive advantage.