“The beauty that lies inside the subscription box is proportional to the awesomeness of the astonishing box-designer and should be aligned with a never ending wonder of the Universe” – Some anonymous scientist, from Somewhere Whether the products you’re shipping needs to be protected or you just wish to astonish the subscribers, the knowledge of […]
A perfect subscription box comes with a lot of thinking outside the box. The same goes for our next challenge: procurement – choosing the products for your subscription boxes. It is a determining step in your business and a pretty exciting part of the entire process. Depending on how well you tackle this challenge, your […]
Once upon a time… … in a land far, far away, a small subscription business was born. It steadily grew and bloomed, surrounded by the warmth of its creators, who were bold entrepreneurs. Nothing stood in their way and they all shipped happily ever after! Lucky you, for you have just witnessed the birth of […]
The main goal of the pre-launch campaign is to raise interest and curiosity for your soon-to-be-launched business (turning visitors into an audience, then into loyal customers). Your objective should be to turn indifference into interest and then, magically transform that attraction into idolization. What is a pre-launch? Though this is actually self-explanatory, a pre-launch comes […]
Imagine the most beautiful stack of perfectly designed subscription boxes, filled with both useful and appealing products. I know, no need to imagine, as that probably perfectly describes your gorgeous stack of subscription boxes. You would subscribe to your own offer, if only you could, wouldn’t you? All the time and money you invested in […]
Wouldn’t it be nice if one could only pick the best products, put them in some beautiful boxes and ship it to those can’t-wait-to-get-it subscribers and voila! Job done. As tempting as that sounds, the reality of any business owner is rather different and much more complex. It includes a lot of planning, strategizing, learning […]
In a bid to join the massive subscription box market, you’ve connected with a supplier, and they like your hustle. Now it’s time to negotiate. The mere mention of the world reminds me of the hard selling environment in Glengarry Glen Ross. But negotiation doesn’t have to be daunting. In fact, with the right strategy […]
There is talk of how giving away free samples is no longer viable. However, the success of subscription boxes like BirchBox prove otherwise — a business that initially relied solely on free samples from large makeup companies. But if you aren’t convinced, here’s why free samples are the way to go, whether you have fund […]
The subscription box business model is still taking the eCommerce industry by storm, but budding subscription box business owners are still struggling with something pretty crucial: product curation. Established subscription box businesses can rely on a steady demand for their products, so they’re in a better position to order in bulk from large manufacturers and […]
Getting into the subscription box business can be an exciting, rewarding, but quite a confusing journey. Many challenges can appear, such as choosing the right packaging that will make the subscribers jump, scream or faint (or preferably all three) of joy when they lay their eyes on the box. That’s how the experience of getting […]
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