Our mission is to raise awareness of the health and environmental problems posed by plastics while making the solutions more accessible

Life Without Plastic
Quebec, Canada

Subbly is so proud to support mission-driven founders like our friends at Life Without Plastic. As you might have guessed from the company name, this founder is taking on a massively bold mission that was inspired by the birth of her son. Find out how this determined founder is making the world a cleaner, healthier place while she’s building a thriving subscription business. Can you say badass?!

Tell us the name of your company and briefly describe your business and product.

Our company is Life Without Plastic and we’ve been offering plastic-free alternatives for day-to-day products since 2006. In late 2019 we started a subscription box of plastic-free essential products to guide and encourage customers to take a first step toward plastic-free living and to show them how easy it is.

What inspired you to start your business?

The birth of my son made me realize how surrounded we are with plastic and how little we know about its toxicity to human beings, especially babies who put everything in their mouths. I discovered that plastics may not be as inert as we think in their interactions with the human body, and that they remain in the environment for a very long time causing damage to wildlife and ecosystems during their lifecycle. I soon found out other people had the same concerns and were looking for alternatives. That is when I founded LifeWithoutPlastic.com

Every business is on a mission. What is your mission as it relates to Life Without Plastic?

Our mission is to raise awareness on the health and environmental problems posed by plastics while making the solutions more accessible, and empowering people to be part of the change.

What accomplishment are you most proud of so far?

We published a book in December 2017 entitled Life Without Plastic: The Practical Step-by-Step Guide to Avoiding Plastic to Keep Your Family and the Planet Healthy. I’m very proud of that work and also that it’s since been translated into French, Italian and Japanese.

Free Webinar: How To Quickly Build a Business With Recurring Revenue

Every week, Subbly hosts a free webinar to teach budding entrepreneurs and business owners how to create recurring revenue. You’ll learn how to build a subscription ecommerce store from scratch and how to start selling subscriptions with any existing store.

How did you get your first customers and how long did it take?

For our subscription box, it did not take too long to get our first customers. We introduced our box ahead of the Christmas Holidays in 2019 and we got our first subscribers after publishing a newsletter about the box.

Why is it necessary for you to have a subscription billing model and not just one-time purchases?

By having a subscription billing model, we can plan ahead of time based on how many customers we have. We do not have to acquire the same customers every season, and instead we can focus on getting brand new customers. The subscription model also forces us to always deploy our best efforts to try and WOW our customers and retain them as long as possible.

What made you decide on Subbly to support your business instead of something else?

We explored a few other options, but we really liked how easy it was to insert checkout codes into our WIX website. Also, with Subbly we were able to add sales tax to our Canadian customers and no tax to the rest of our customers. And with the flexibility of getting two Subbly accounts in two different currencies, we can sell our boxes to our US and Canadian customers in the currency of their choice.

What is your advice for someone who is just starting a subscription business?

I would suggest trying to know your target market as best as possible to offer products that will meet their expectations. So many boxes offer things people don’t need just because the subscription company got a good deal on some random products. Each product should cater to the customers who buy the box, not to the suppliers of the products in the box.

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