Subbly applauds anyone turning their passion into a successful business - just like the Warpfire Minis founders. As hobbyists of a cult classic tabletop game, these three friends know exactly what their customers want and are obsessed with delivering it. Learn how these friends (now co-founders) turned their regular ecommerce store into a growing subscription business... all while doing what they love!
The name of our company is Warpfire Minis and we specialize in everything relating to the popular tabletop game Warhammer! We buy, sell, and trade Warhammer miniatures, both new and used, and also have a monthly subscription box we call the Warpcrate. We send out a hand picked lot of miniatures based on our customer’s preferences each month, guaranteeing $40 retail worth of miniatures and accessories in every box for only $25 a month!
We’re all passionate Warhammer players, but we were always a little bit down about how expensive the hobby can be so we decided to take it into our own hands to try and make Warhammer as affordable as we can. Through discounts on new miniatures, subscriptions like the Warpcrate, and buying used models, we make sure our customers are getting the best value around.
Our mission is to make Warhammer accessible and affordable for everyone who wants to play or collect. We offer our customers great deals on high quality new and used products, and make sure to do our best to ship everything with care (tons and tons of bubble wrap) to make sure everything arrives safely.
So far we’re most proud of the community’s response! The Warhammer scene has lots of different characters and we’ve gotten great feedback so far from customers of all kinds whether they’re casual gamers, professional tournament players like Richard Siegler, or even people who just like to paint. It’s always awesome seeing pictures customers send in of our products or seeing someone win a major tournament with models they got from us!
Every week, Subbly hosts a free webinar to teach budding entrepreneurs and business owners how to create recurring revenue. You’ll learn how to build a subscription ecommerce store from scratch and how to start selling subscriptions with any existing store.
We already had a decent sized customer base from our regular online sales, so once we offered our subscription, our existing customers were really quick to sign up and give it a try. From there, word of mouth spread like wildfire! We were contacted by a few Warhammer YouTube channels like eBay Miniature Rescues and Goobertown Hobbies that wanted to feature the Warpcrate in their videos which really helped us expand our audience and acquire new customers.
If you’ve ever played Warhammer you know that you always need new models. The meta is constantly changing; new armies emerge, new rulebooks, or players just get tired of using the same old army. The subscription model just makes it simple to receive those new models every month without any hassle.
We had actually tried out a couple of other platforms before Subbly. We decided on Subbly due to the easy user interface, reporting, and being able to easily keep track of our customer’s needs.
Make sure you’re providing real value to your customers whether it’s through actual discounts on products or even just your knowledge base bringing your customers new and exciting things. Other than that, just ship things on time and take care of your customers! You’re eventually going to have mishaps, mixups, lost packages, damaged goods, and the likes and there’s no reason to sweat it; just take care of your customer and everything will work out in the end.