Struggling to find the right communication channel to boost your subscription business? Doing it with SMS marketing might be your best bet.
Lower cart abandonment and increased engagement and retention rates are just a few advantages your subscription business can get. 80% of marketers in a recent survey reported that SMS marketing performed better than other communication channels. And again, more than 80% of business owners use this approach.
Interested in discovering how you can skyrocket your subscription business growth with SMS marketing? Read our article about the best fourteen practices.
But first, let’s explain the basics.
This is an approach when a company communicates with its customers through text messages. SMS marketing is an owned channel. It means that you decide who will receive text messages about your brand, when you want to send them, and how often.
A single text message can generate a revenue of 25 cents from a customer, whereas one email can give you only 5 cents. The open rate of text messages is also higher — it’s 98%, while emails have just 20%.
If you’re looking for ways to increase your profits with SMS marketing, scroll down to read about the top fourteen practices we hand-picked for you.
The more you know about your customers, the more relevant text messages you can send. But how can you identify your ideal client? Nick Leighton from Forbes suggests creating a customer persona. This tool will help you launch an effective communication strategy for your store. To create a customer persona, you need to:
Once you’ve completed all these steps, you can start to create SMS marketing campaigns that your customers will love.
First, you must get your customers to opt in, or agree to receive promotional messages from your business. It’s not that hard to do. Just choose one of these opt-in practices:
If you’re not sure if you need to get consent or not, consult with a legal professional.
The Cellular Telecommunications Industry Association (CTIA) is an association that represents the wireless communication industry in the US. When it comes to SMS marketing, it makes it mandatory to include “message and data rates may apply” in the opt-in form.
Your customers will see this information once — only when they join your subscription list.
Along with the opt-in option, your SMS campaign must have the opt-out so your customers could easily unsubscribe from your services. This will also help you avoid penalties for non-compliance with the Telephone Consumer Protection Act (TCPA), the law that regulates telemarketing activities.
In addition to “message and data rates may apply” notice, you can include “txt stop to cancel.” Your subscribers will see it only in your auto-reply, not in every text message you send them.
54% of customers report that if they receive a personalized message, they will be more likely to buy items from a company.
This strategy comes with a range of other benefits as well. Improved brand loyalty and higher open rates are just a few of them. Moreover, 70% of customers who get personalized messages are more likely to recommend your services to their friends or relatives.
Need to engage your clients with SMS marketing? Don’t worry, you’re not alone here. Nearly 49% of B2C marketers say that it’s their top priority to establish more meaningful connections with their target audience. Doing it with segmentation is a sure-fire option.
According to Forbes, if you break down your customer list into several groups and send tailored content to them, it will be easier to calculate your company’s ROI.
63% of customers prefer to switch to a company that offers text messaging as a communication instrument. We compiled a list of handy tips that will help you write messages your clients would love:
Use these recommendations to spark your customer interest and ignite your sales.
Getting too many text messages is like overeating candies at Christmas. Too much sugar makes your stomach upset. The same idea goes for SMS marketing.
eMarketer found out that 30% of customers unsubscribed from SMS campaigns because they received too many text messages. How can you prevent this from happening to your store?
Just inform your clients about how many text messages they will receive per month in your initial SMS campaign.
Let’s imagine that your customer receives a text message from your store about tonight’s sale at 9 pm. Seems that it’s not the right time for sending your SMS campaign, and you should avoid doing that between 9 pm and 8 am.
If you’re not sure about the right timing to send text messages, analyze at what time your customers interact with your texts most.
Another excellent way to engage or retain your customers is to include one-of-a-kind offers in your SMS campaigns. Hot sales and attractive discounts are something that your customers don’t want to miss in your store.
If you plan to offer two-way messaging for sales or client service, instant replies to your customers’ requests are a must. 60% of customers want to reply to text messages when they receive them. Once again, 60% of them would like to actively text a business about client support problems.
Eager to win back your customers who abandoned the shopping cart? No worries, you can do that with SMS drip campaigns — a set of automated messages businesses use to keep in touch with their clients. Creating them is easy. Just choose an SMS marketing tool like Subbly, and set time and frequency for sending text messages to your customers.
SMS drip campaigns work great for welcoming new shoppers in your online store or engaging your prospects with the brand.
Client feedback is crucial for business growth. This strategy will help you improve your products, create more relevant content for SMS marketing, and monitor the level of client satisfaction.
To attract even more customers to your store, try to integrate your SMS marketing with these communication channels:
Here is a pro tip for you: choose the communication channel where your buyers interact with your business most.
How can you grow your recurring revenue with SMS campaigns? Get Subbly on board! With our all-in-one subscription service, you can:
If you want to check out the full range of possibilities that our subscription service can offer for your online store, create an account and start your 14-day free trial today!
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