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Nail Mail switched from Wix for a better dunning and subscription management experience.

curated box

Nail Mail is the subscription box of choice for professional nail techs with a flair for experimentation.

SUBBLY USER
SINCE

2024

MIGRATED
FROM

BUILT WITH
EXPERT

Tayyab Imran

SUBBLY USER
SINCE

2024

MIGRATED FROM

BUILT WITH
EXPERT

Tayyab Imran

About Nail Mail

Containing influencer-curated nail art design projects and all the tools needed to replicate them all in one place, Nail Mail's monthly deliveries have become a cult favorite of some of the biggest nail techs in the world, and an inspiration for the next generation to come.

Nail Mail's packaging

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The Challenge

The brainchild of working mother Gaynor McCann – an experienced nail technician already known in the industry as the co-founder of The Niche Nail Network Trade Show – Nail Mail has been delighting subscribers since 2021, with over 15,000 boxes shipped as of their 3rd anniversary.

However, always hungry for growth, Gaynor knew she had to improve her internal processes in order to really take her business to the next level.

Identifying the bottleneck as her platform Wix, which was lacking when it came to subscription management and dunning features, Gaynor started searching for a new platform, and switched to Subbly shortly after.

A Christmas advent calendar from Nail Mail

The Solution

In the end, Subbly proved the ideal option for Gaynor, with 2 reasons standing out in particular.

Firstly, it provided the subscription management features and dunning capabilities that she'd been lacking for too long.

Secondly, she knew Subbly could offer her a seamless transition period that would minimize disruption both for her and her subscribers.

A selection of Nail Mail's products

The Results

Using Subbly's Subscription Switch protocol, Gaynor was able to minimize churn by eliminating friction in the transition process for her hundreds of subscribers, most of whom were able to immediately log into their accounts without re-entering their payment data.

Creating her website was easy as well, using Subbly's simple drag-and-drop builder and enlisting the help of Subbly's own Tayyab Imran to put the final touches on it and help with the behind-the-scenes setup.

Now, with a setup powered by Subbly, Gaynor is poised to take Nail Mail from 5 figures to 6 figures and beyond, each new feature she discovers helping her further optimize the experience for her diverse and loyal subscriber base.

Read our customer stories